📌 Core Information
🔹 Job Title: Digital Media Buyer - HYBRID
🔹 Company: ReachMobi
🔹 Location: Philadelphia, Pennsylvania (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing, deploying, and optimizing digital distribution partnerships with key platforms and providers.
- Organizing digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications.
- Performing market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches.
- Creating ad copy and optimizing campaigns to drive cost per action (CPA) performance across various media types and cost structures.
ASSUMPTION: This role requires a strong background in digital media buying and a solid understanding of mobile app marketing. The ideal candidate will have experience working with various media platforms and cost structures.
📋 Key Responsibilities
✅ Develop, deploy, and optimize digital distribution partnerships with key platforms and providers.
✅ Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications.
✅ Perform market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches.
✅ Create ad copy, perform A/B testing, and optimize campaigns to drive cost per action (CPA) performance across various media types and cost structures.
✅ Analyze, review, and report on the effectiveness of campaigns, providing insights and recommendations.
✅ Segment user bases, identify profitable cohorts, and optimize bids to hit product LTV and ROI targets.
ASSUMPTION: This role requires a data-driven approach to campaign management, with a focus on continuous optimization and improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of professional experience running performance-based (CPC/CPI/CPA) mobile ad campaigns on a variety of mediums – Facebook, Google, Affiliate Networks, and other buying platforms.
Required Skills:
- Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.)
- Firsthand experience creating ad copy – text and graphics.
- Excellent interpretive skills, with the ability to translate raw data into actionable outcomes.
Preferred Skills:
- Mobile advertising experience.
- Familiarity with user acquisition and retention strategies.
ASSUMPTION: While mobile advertising experience is preferred, candidates with a strong background in digital marketing and a willingness to learn the mobile app industry may also be considered.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Digital Media Buyer role with 2-5 years of experience in the Philadelphia area)
Benefits:
- Unlimited Paid Time Off
- 401k match up to 4%
- Health/Vision/Dental
- Flexible Spending Accounts
- Life Insurance, AD&D, STD, and LTD (100% employer paid)
Working Hours: Full-time (40 hours per week), Hybrid schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Media Buyer role with the given experience level and location. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: ReachMobi is a mobile app developer focused on connecting users to a mobile experience tailored to their personalities and passions while enhancing functionality and customization.
Company Size: ReachMobi has 51-200 employees, providing a mid-sized company environment where applicants can make a significant impact.
Founded: ReachMobi was founded in 2012 and has since grown to become an industry-leading mobile app developer.
Company Description:
- ReachMobi works tirelessly to connect users to a mobile experience that is completely tailored around the end-user.
- The company lives at the junction where the science of cutting-edge technology meets with audience engagement to create a new and powerful force that fosters real, long-term relationships with users.
- ReachMobi prides itself on leading the industry in mobile engagement and monetization.
Company Specialties:
- Strategic targeting
- App distribution
- Digital marketing
Company Website: reachmobi.com
ASSUMPTION: ReachMobi's focus on user engagement and customization sets it apart in the mobile app development industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential to advance to a Senior Digital Media Buyer or Marketing Manager role as the company grows.
- Opportunities to work on various mobile app projects and gain experience in different aspects of digital marketing.
ASSUMPTION: ReachMobi's growth and success provide ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 1010 N Hancock St, Philadelphia, Pennsylvania 19123, US
Geographic Context:
- Philadelphia is a vibrant city with a rich history, offering a mix of urban and suburban living options.
- The office is located in the Northern Liberties neighborhood, known for its art scene, restaurants, and nightlife.
- ReachMobi's office is conveniently located near public transportation and major highways.
Work Schedule: Standard business hours (9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement)
ASSUMPTION: ReachMobi's office location provides a dynamic work environment with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to discuss qualifications and experience (30 minutes)
- In-person or virtual interview with the Marketing Manager to discuss the role and company culture (60 minutes)
- Take-home assignment to assess creative and analytical skills (2-3 hours)
- Final interview with the Marketing Director to discuss career goals and fit within the team (30 minutes)
Key Assessment Areas:
- Understanding of digital media buying strategies
- Analytical skills and data-driven decision-making
- Creativity in ad copy creation and optimization
- Alignment with ReachMobi's company culture and values
Application Tips:
- Highlight relevant experience in digital media buying and mobile app marketing.
- Tailor your resume and cover letter to emphasize skills and accomplishments that match the required qualifications.
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and adaptability.
ATS Keywords: Digital Media Buying, Mobile App Marketing, Paid Media, Ad Copy, Campaign Optimization, Data Analysis, Market Research, User Segmentation, Bid Optimization
ASSUMPTION: ReachMobi's interview process is designed to assess candidates' technical skills, creativity, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- Affiliate Networks (e.g., Impact, CJ Affiliate)
- Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.)
- Analytics tools (e.g., Google Analytics, App Annie)
ASSUMPTION: ReachMobi uses industry-standard tools and platforms for digital media buying and campaign optimization.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Results-driven
- Customer-focused
Work Style:
- Data-driven and analytical
- Creative and adaptable
- Team-oriented and collaborative
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you enjoy collaborating with team members to achieve common goals?
ASSUMPTION: ReachMobi values candidates who are innovative, collaborative, and results-driven, with a strong focus on customer satisfaction.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously may require strong organizational skills and time management.
- Keeping up with industry trends and best practices in digital media buying may require continuous learning and adaptation.
- Working in a hybrid environment may present unique challenges in terms of communication and collaboration with on-site team members.
- Philadelphia's competitive job market may present challenges in attracting and retaining top talent.
ASSUMPTION: ReachMobi's fast-paced work environment and focus on innovation may present unique challenges that require adaptability and resilience.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on digital media buying for mobile apps, requiring a unique skill set and industry knowledge.
- Compared to other digital media buying roles, this position offers the opportunity to work on a variety of mobile app projects and gain experience in different aspects of digital marketing.
- Career progression in this role may involve advancing to a Senior Digital Media Buyer or Marketing Manager position, with opportunities for further growth within the company.
ASSUMPTION: This role offers unique opportunities and challenges compared to other digital media buying positions, with a focus on mobile app marketing and a potential for career growth within the company.
📝 Sample Projects
- Developing and executing a targeted Facebook Ads campaign to drive user acquisition for a new mobile app launch.
- Optimizing Google Ads campaigns to improve cost per acquisition (CPA) and return on ad spend (ROAS) for an existing mobile app.
- Conducting market research to identify new opportunities for user engagement and monetization within the mobile app ecosystem.
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that a Digital Media Buyer at ReachMobi may face, from campaign optimization to market research and analysis.
❓ Key Questions to Ask During Interview
- How does ReachMobi support the professional development and growth of its employees?
- What are the most significant challenges facing the mobile app industry, and how does ReachMobi approach them?
- How does ReachMobi measure the success of its digital media buying campaigns, and what key performance indicators (KPIs) does it track?
- What is the typical career path for a Digital Media Buyer at ReachMobi, and what opportunities exist for growth and advancement?
- How does ReachMobi foster a collaborative and innovative work environment, and what role does the Digital Media Buyer play in this process?
ASSUMPTION: These interview questions are designed to assess ReachMobi's commitment to employee growth, the challenges and opportunities facing the mobile app industry, and the company's approach to digital media buying and campaign optimization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in digital media buying and mobile app marketing.
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and adaptability.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
