Digital & Omnichannel Marketing Specialist (12-months)

📌 Core Information

🔹 Job Title: Digital & Omnichannel Marketing Specialist (12-months)

🔹 Company: Salomon

🔹 Location: Camberley, Surrey, United Kingdom

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading local digital campaigns and retail activations
• Executing marketing plans for digital key accounts and e-tailers
• Coordinating with various teams and stakeholders
• Analyzing campaign performance and driving continuous improvement

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with multiple teams and stakeholders.

📋 Key Responsibilities

✅ Leading the localization and implementation of digital campaigns on salomon.com

✅ Planning and executing media buys on local vertical and horizontal digital medias

✅ Leading the localization and amplification of local activities through the salomon.com platform

✅ Leading national social media presence and epicenter social media activation

✅ Leading local/epicenter database acquisition campaigns

✅ Reporting progress of KPI achievement to global digital campaign manager and local marketing manager

✅ B2X (Business to expert) leads generation and coordination

✅ Trade marketing contact for e-tailers; leads sell-in marketing presentations, develops, and executes the customer marketing plan and additional marketing activations with Key Account Manager

✅ Building joint marketing plans; create marketing strategies and plans to gain market share

✅ Preparing Account 360 activation seasonal plans with a focus on-line presence

✅ Tracking activities' results and leveraging insights to continuously improve marketing solutions

✅ Ensuring the best brand/consumer experience with our key partners

✅ Coordinating internally the relevant product copy including translation, enhanced viewing options and media content to ensure products are presented consistently

✅ Leading assets list creation for applicable consumer touchpoints, ensure planning and on-time delivery of the integrated marketing toolboxes

✅ Utilizing customer conversion data to identify opportunities to enhance our product content and drive sell through within the retailer

✅ Leveraging sell-through data and web analytics to optimize consumer calendar execution, brand consumer experience and product content presentation

✅ Marketing point of contact for HQ Retail

✅ Executing D2C Plan according to dedicated toolbox

✅ Implementing/coordinating own Retail Marketing actions (Brand Store/Factory Outlet/Pop-up openings, window programs, promo actions, online activations etc.)

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting. Strong project management skills are essential for success in this position.

🎯 Required Qualifications

Education: Degree in Marketing

Experience: 3-5 years in a similar position executing digital and shopper marketing campaigns, with experience in the retail industry

Required Skills:

• Market Knowledge: Understanding the market context in which the business operates, knowledge of competitors, customers, partners, emerging market trends, and customer groups
• Customer focus: Putting customer needs at the center of organizational decision making, continually delivering improved service offerings, and taking special actions in the interest of the customer
• Communication: Utilizing interpersonal skills to support a positive work environment, interpreting and reacting positively to emotional cues, building effective relationships, and possessing good emotional intelligence to adapt style accordingly to different circumstances and audiences

Preferred Skills:

• Fluency in English
• Microsoft Office proficiency

ASSUMPTION: While not explicitly stated, proficiency in digital marketing tools and platforms is likely required for this role.

💰 Compensation & Benefits

Salary Range: £30,000 - £40,000 per year (AI estimated based on market research for similar roles in the UK)

Benefits:

• Full-Time, Contract position (12-months)
• Job based in Camberley, UK

Working Hours: 40 hours per week, with flexibility for customer visits 4-5 times per year

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the UK. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Salomon operates in the sporting goods industry, with a focus on mountain sports and outdoor activities. The company is known for its innovative products and commitment to performance-driven design.

Company Size: Salomon is a mid-sized company with approximately 42 employees globally, according to LinkedIn data. This size allows for a more agile and collaborative work environment.

Founded: Salomon was founded in 1947 in Annecy, France, and has since grown to become a leading brand in the mountain sports industry.

Company Description:

• Salomon is a sporting goods company with internationally recognized brands, including Salomon, Arc'teryx, Peak Performance, Atomic, and Wilson
• The company is committed to innovative design and performance-driven products for various mountain sports, including skiing, snowboarding, hiking, and trail running
• Salomon's headquarters are in Annecy, France, with a UK headquarters in Camberley

Company Specialties:

• Mountain sports equipment and apparel
• Innovative design and performance-driven products
• Global brand management and marketing

Company Website: http://www.salomon.com/fr/

ASSUMPTION: Salomon's focus on innovation and performance-driven design creates an environment that values creativity, problem-solving, and a passion for mountain sports.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring several years of experience in digital marketing and a strong understanding of the retail industry.

Reporting Structure: The Digital & Omnichannel Marketing Specialist reports directly to the local marketing manager and works closely with various teams, including global digital campaign managers, key account managers, and internal marketing teams.

Work Arrangement: This is an on-site position based in Camberley, UK, with flexibility for customer visits 4-5 times per year.

Growth Opportunities:

• Expanding digital marketing skills and knowledge through hands-on experience and collaboration with global teams
• Potential career progression into senior marketing roles or management positions within the company
• Opportunities to work on high-profile campaigns and projects, driving brand awareness and revenue growth

ASSUMPTION: Given the contract nature of this role, growth opportunities may be limited within the 12-month period. However, the experience gained and connections made could lead to future opportunities within the company or industry.

🌍 Location & Work Environment

Office Type: Salomon's UK headquarters in Camberley is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Camberley, UK

Geographic Context:

• Camberley is a town in Surrey, England, located approximately 30 miles southwest of London
• The area offers a mix of urban and rural environments, with easy access to both city centers and outdoor recreational areas
• Camberley has a population of around 55,000 people and a vibrant local community

Work Schedule: The standard workweek is Monday to Friday, with flexibility for customer visits and project deadlines.

ASSUMPTION: The work environment at Salomon's UK headquarters is likely to be dynamic, collaborative, and focused on driving results through innovative marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the local marketing manager
• In-person or video interview with the local marketing manager and key stakeholders
• Final decision and offer

Key Assessment Areas:

• Digital marketing skills and experience
• Understanding of the retail industry and consumer behavior
• Communication and interpersonal skills
• Problem-solving and analytical abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Salomon's brand and products, as well as the retail industry
• Prepare examples of your past marketing campaigns and their results to discuss during the interview

ATS Keywords: Digital Marketing, E-tail Marketing, Retail Marketing, Campaign Planning, Content Creation, Social Media Management, Customer Focus, Market Knowledge, Communication, Data Analysis, Budget Management, Brand Management, Project Coordination, Performance Tracking, Customer Engagement, Marketing Strategy

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate your digital marketing skills and problem-solving abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Digital marketing platforms (e.g., Google Ads, Facebook Ads, etc.)
• Social media management tools (e.g., Hootsuite, Buffer, etc.)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven: Salomon values innovation, creativity, and a passion for mountain sports
• Collaboration: The company fosters a collaborative work environment, with a focus on teamwork and cross-functional collaboration
• Customer focus: Salomon prioritizes understanding and meeting the needs of its customers, both in terms of products and marketing strategies

Work Style:

• Dynamic and fast-paced: The marketing team works in a fast-paced environment, with a focus on driving results and meeting deadlines
• Creative and innovative: Salomon values employees who can think outside the box and bring fresh ideas to the table
• Collaborative and team-oriented: The company encourages employees to work together and support one another to achieve common goals

Self-Assessment Questions:

• Do I have a strong passion for mountain sports and an understanding of the retail industry?
• Am I comfortable working in a fast-paced, dynamic environment and meeting tight deadlines?
• Do I possess strong communication and interpersonal skills, as well as the ability to work effectively with multiple teams and stakeholders?

ASSUMPTION: Salomon values employees who are passionate about mountain sports, creative, and collaborative, with a strong focus on driving results and meeting customer needs.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working effectively with various teams and stakeholders, including global digital campaign managers, key account managers, and internal marketing teams
• Adapting to a fast-paced, dynamic work environment
• Meeting the expectations of a global brand with a strong reputation for innovation and performance-driven design

ASSUMPTION: The potential challenges of this role are primarily related to the fast-paced, dynamic nature of the work environment and the need to collaborate effectively with multiple teams and stakeholders.

📈 Similar Roles Comparison

• This role is unique in its focus on leading local digital campaigns and retail activations for a global brand in the mountain sports industry
• Similar roles may include digital marketing manager, retail marketing manager, or e-commerce marketing manager, but this role combines aspects of all three
• Career progression in this role could lead to senior marketing positions within the company or related industries

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on local digital campaigns and retail activations for a global brand sets it apart from other roles in the industry.

📝 Sample Projects

• Developing and executing a local digital campaign to drive brand awareness and revenue growth for a specific product line
• Collaborating with key account managers to create and implement a customer marketing plan for an e-tailer, focusing on improving sell-through and customer engagement
• Leading a retail activation project for a brand store opening, including window programs, promo actions, and online activations to drive foot traffic and sales

ASSUMPTION: The specific projects for this role may vary depending on the company's current marketing priorities and the needs of its customers.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing calendar for our key accounts and how this role will contribute to its success?
• How does this role collaborate with the global digital campaign manager and other internal marketing teams to ensure consistent branding and messaging across all channels?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Salomon support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing team in the coming year, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and your commitment to driving results for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their results to discuss during the interview
• If selected for an interview, be prepared to discuss your understanding of Salomon's brand, products, and the retail industry
• Follow up with the local marketing manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.