Global Marketing Manager, Pharma (Maternity Cover)

📌 Core Information

🔹 Job Title: Global Marketing Manager, Pharma (Maternity Cover)

🔹 Company: SGS

🔹 Location: Camberley, Surrey, United Kingdom

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Preferred location is Europe, minimal global travel (1-2 times a year)

🚀 Job Overview

Key aspects of this role include:

• Driving strategic marketing initiatives to enhance brand positioning and business growth within the Pharma industry
• Developing and executing high-impact marketing campaigns and managing multichannel promotional strategies
• Collaborating with cross-functional teams to create and maintain high-quality marketing assets
• Optimizing marketing performance metrics and adjusting strategies based on insights
• Building and maintaining strong relationships with internal and external stakeholders

ASSUMPTION: This role requires a strong understanding of the Pharma industry and experience in digital marketing, content strategy, and campaign execution. The preferred location is Europe, with minimal global travel required.

📋 Key Responsibilities

✅ Participate in the development of the overall global strategy for the business unit, including a framework through which key markets, specific services, and financial targets are set

✅ Develop and implement the annual marketing strategy in collaboration with the VP of Pharma and cross-functional teams

✅ Manage and optimize the global marketing budget, ensuring efficient allocation of resources

✅ Lead the development of digital and print campaigns to increase brand visibility and audience engagement

✅ Define go-to-market strategies for new services, product launches, or geographic expansions

✅ Collaborate with subject matter experts to create and maintain high-quality marketing assets (fact sheets, brochures, whitepapers, articles, presentations)

✅ Develop compelling and consistent messaging for web, email, webinars, and social media

✅ Execute and analyze organic and paid marketing campaigns, including PPC, account-based marketing, and lead generation initiatives

✅ Design and oversee the production of marketing collateral, including digital banners, ads, and event materials, collaborating with agencies as needed

✅ Oversee social media and email marketing strategies to optimize engagement and visibility

✅ Ensure all marketing activities align with SGS branding, digital guidelines, and compliance regulations (GDPR, industry standards, etc.)

✅ Plan and coordinate industry event participation, including trade shows and webinars

✅ Build and maintain strong relationships with internal and external stakeholders, including industry associations and media partners

✅ Monitor and analyze marketing performance metrics, optimizing strategies based on insights

✅ Track market trends and competitive landscape to inform strategic adjustments

ASSUMPTION: This role requires a detail-oriented individual with a commitment to high-quality content delivery and strong collaboration skills to engage with senior stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of experience in digital marketing, content strategy, and campaign execution

Required Skills:

• Strong skills in content creation, copywriting, and visual marketing
• Hands-on expertise in social media marketing (LinkedIn) and email automation
• Solid understanding of the Pharma and Biopharma industries
• Proficiency in marketing automation (Eloqua, Salesforce) and design tools (Canva or equivalent)
• Event management experience, including logistics and promotional execution
• Fluent in English with excellent communication skills (additional languages a plus)
• Data-driven mindset, with experience analyzing KPIs and optimizing performance
• Comfortable working in a global, fast-paced environment with cross-functional teams

Preferred Skills:

• Experience with marketing automation tools (e.g., Eloqua, Salesforce)
• Fluency in additional languages

ASSUMPTION: The required skills for this role are essential for driving impactful marketing initiatives within a leading global organization.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between £50,000 and £65,000 per annum, based on industry standards for a Marketing Manager with 6+ years of experience in the Pharma industry and the location in the United Kingdom.

Benefits:

• Exciting opportunity to drive impactful marketing initiatives within a leading global organization
• Dynamic, results-driven environment

Working Hours: Full-time, with minimal global travel (1-2 times a year)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Services, specifically Testing, Inspection, and Certification

Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration

Founded: 1878, with a rich history and established reputation in the industry

Company Description:

• SGS is the world’s leading Testing, Inspection, and Certification company
• Operates a network of over 2,700 laboratories and business facilities across 119 countries
• Employs a team of 99,250 dedicated professionals
• Committed to reliability, integrity, and trust, enabling businesses to thrive with confidence

Company Specialties:

• Inspection
• Verification
• Testing
• Certification
• Sustainability
• Audit
• Consultancy
• Outsourcing
• Training
• Agriculture
• Food
• Life Science
• Industrial Manufacturing
• Transportation
• Minerals
• Consumer Goods
• Retail
• Health
• Safety
• and Oil and Gas

Company Website: http://www.sgs.com

ASSUMPTION: SGS is a well-established company with a strong global presence and a diverse range of services, providing ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with the opportunity to drive strategic initiatives and manage cross-functional teams

Reporting Structure: Reports directly to the VP of Pharma, with close collaboration with cross-functional teams and internal stakeholders

Work Arrangement: Preferred location is Europe, with minimal global travel (1-2 times a year)

Growth Opportunities:

• Potential to progress to a senior marketing role within the Pharma SBU or other business units
• Opportunities to gain experience in global marketing strategy and execution
• Chance to work with a diverse range of internal and external stakeholders, expanding professional networks

ASSUMPTION: This role offers a unique opportunity to drive impactful marketing initiatives within a leading global organization, contributing to the growth of SGS’s Pharma SBU.

🌍 Location & Work Environment

Office Type: Corporate office environment with a global presence

Office Location(s): Lyon Way, Camberley GU16 7EX, UK

Geographic Context:

• Camberley is a town in Surrey, England, with a population of approximately 55,000 people
• Situated near the M3 motorway, providing easy access to London and other major cities
• Offers a mix of urban and rural living, with nearby attractions such as Windsor Great Park and Legoland Windsor

Work Schedule: Full-time, with minimal global travel (1-2 times a year)

ASSUMPTION: The location of this role in Camberley, Surrey, provides a convenient base for working with a global organization, with easy access to major transportation links and nearby attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager
• Second-round interview with cross-functional team members
• Final interview with the VP of Pharma

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and optimization
• Industry knowledge and trends
• Cross-functional team collaboration
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you have led or contributed to
• Research SGS and the Pharma industry to demonstrate your understanding of the business and market trends
• Practice common interview questions and prepare thoughtful questions to ask the interviewer

ATS Keywords: Digital Marketing, Content Strategy, Campaign Execution, Pharma Industry, Marketing Automation, Event Management, Data Analysis, Performance Optimization

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing marketing strategy, campaign execution, and industry knowledge.

🛠️ Tools & Technologies

• Marketing automation tools: Eloqua, Salesforce
• Design tools: Canva or equivalent
• Social media platforms: LinkedIn, Twitter, Facebook, etc.
• Email marketing platforms: Mailchimp, Constant Contact, etc.
• Project management tools: Asana, Trello, etc.

ASSUMPTION: The tools and technologies required for this role are standard for digital marketing professionals, with a focus on marketing automation, design, and communication platforms.

👔 Cultural Fit Considerations

Company Values:

• Reliability
• Integrity
• Trust
• Excellence
• Sustainability

Work Style:

• Collaborative and cross-functional team environment
• Data-driven and results-oriented approach
• Global and dynamic work environment

Self-Assessment Questions:

• How do you align with SGS’s core values of reliability, integrity, and trust?
• How comfortable are you working in a global, fast-paced environment with cross-functional teams?
• How do you ensure high-quality content delivery and optimize marketing performance metrics?

ASSUMPTION: SGS values a strong cultural fit with their core values of reliability, integrity, and trust, as well as a data-driven and results-oriented approach to marketing.

⚠️ Potential Challenges

• Managing a global marketing budget and ensuring efficient allocation of resources
• Optimizing marketing performance metrics and adjusting strategies based on insights
• Building and maintaining strong relationships with internal and external stakeholders
• Keeping up with market trends and competitive landscape in the Pharma industry

ASSUMPTION: The potential challenges in this role are related to managing global marketing initiatives, optimizing performance metrics, and staying current with industry trends.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on the Pharma industry and global strategy development
• Industry-specific context: The Pharma industry is highly regulated and competitive, requiring a solid understanding of compliance regulations and market trends
• Career path comparison: This role offers the opportunity to progress to a senior marketing role within the Pharma SBU or other business units

ASSUMPTION: This role is unique in its focus on the Pharma industry and global strategy development, providing a distinct career path compared to other marketing manager positions.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new Pharma product
• Conducting market research and competitive analysis to inform strategic adjustments to the marketing strategy
• Collaborating with cross-functional teams to create and maintain high-quality marketing assets for a product line expansion

ASSUMPTION: These sample projects are representative of the types of initiatives the Global Marketing Manager, Pharma (Maternity Cover) would be expected to lead or contribute to.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for the Pharma SBU and how this role will contribute to its evolution?
• How does the hiring manager envision this role collaborating with cross-functional teams to drive marketing initiatives?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does SGS support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a global, fast-paced environment, and how does SGS mitigate these challenges?

ASSUMPTION: These key questions are designed to gain insight into the role’s strategic focus, team dynamics, performance expectations, professional development opportunities, and work environment challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.smartrecruiters.com/SGS/744000056362307-global-marketing-manager-pharma-maternity-cover-
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you have led or contributed to
• Research SGS and the Pharma industry to demonstrate your understanding of the business and market trends
• Practice common interview questions and prepare thoughtful questions to ask the interviewer
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.