Digital Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Performance Marketing Specialist

🔹 Company: Observador

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Full-time (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-01

🔹 Experience Level: Intermediate (3-5 years)

🔹 Remote Status: On-site with remote flexibility in Portugal

🚀 Job Overview

Key aspects of this role include:

• Designing and analyzing A/B tests to optimize digital performance
• Monitoring and analyzing key communication channels and campaign performance
• Managing and optimizing the CRM channel, currently via Mailchimp
• Collaborating on the creation, execution, and analysis of paid campaigns, mainly on META platforms
• Regularly researching and analyzing market trends and benchmarks
• Producing detailed performance reports with actionable insights and improvement recommendations

ASSUMPTION: This role requires a strong analytical mindset, with a focus on data-driven decision making and continuous optimization. The ideal candidate will have experience in digital marketing, with a particular emphasis on performance analysis and A/B testing.

📋 Key Responsibilities

✅ Design and analyze A/B tests to optimize performance across various digital channels

✅ Monitor and analyze the performance of key communication channels, including organic traffic, social media, newsletters, and paid campaigns

✅ Manage and optimize the CRM channel, currently via Mailchimp, with a focus on list segmentation and targeted communication

✅ Collaborate on the creation, execution, and analysis of paid campaigns, mainly on META platforms (Facebook and Instagram Ads)

✅ Regularly research and analyze market trends and benchmarks to stay informed about industry developments and best practices

✅ Produce detailed performance reports with actionable insights and recommendations for improvement

ASSUMPTION: The role requires a strong understanding of digital marketing KPIs and metrics, as well as the ability to translate data into actionable insights and recommendations.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Marketing, Communication, Data Analysis, or a related field

Experience: 3-5 years of experience in digital marketing with a focus on performance

Required Skills:

• Proven experience in A/B testing and data analysis
• Familiarity with CRM tools (Mailchimp preferred) and email marketing
• Experience with META Ads or willingness to learn
• Strong analytical and critical thinking skills
• Excellent communication skills, both written and verbal
• Fluency in Portuguese (native or bilingual level)

Preferred Skills:

• Experience with Google Analytics and Looker Studio
• Knowledge of WordPress and content management systems
• Familiarity with Notion or similar project management tools
• Experience in copywriting for marketing campaigns or email marketing

ASSUMPTION: While a degree in a related field is preferred, the Observador values practical experience and demonstrated skills over formal education. Candidates with relevant experience but without a degree are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year, depending on experience and qualifications. This estimate is based on market research for digital marketing roles in Lisbon, Portugal.

Benefits:

• Health insurance
• 25 days of vacation
• Subscription to Observador

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (remote and on-site in Lisbon)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The Observador offers a competitive salary and benefits package, including health insurance and a generous vacation policy.

📌 Applicant Insights

🔍 Company Context

Industry: Newspaper Publishing

Company Size: 51-200 employees

Founded: 2014

Company Description:

• The Observador is a leading digital newspaper in Portugal, known for its independent, rigorous, and innovative journalism
• With a strong online presence, the Observador is redefining how news is produced, consumed, and sustained in the digital age
• The company offers a collaborative, multidisciplinary work environment focused on growth and innovation

Company Specialties:

• Independent journalism
• Digital marketing and growth
• Innovative storytelling and multimedia content

Company Website: observador.pt

ASSUMPTION: The Observador is a dynamic and growing company, with a strong commitment to journalistic integrity and innovation. The company's size and industry provide opportunities for professional growth and development.

📊 Role Analysis

Career Level: Intermediate (3-5 years of experience)

Reporting Structure: Reports directly to the Head of Growth

Work Arrangement: Hybrid (remote and on-site in Lisbon) with flexibility for remote work in Portugal

Growth Opportunities:

• Potential for career advancement within the Growth team or other departments
• Opportunities to work on high-impact projects and initiatives
• Chance to gain experience in a dynamic and growing media company

ASSUMPTION: The Digital Performance Marketing Specialist role offers opportunities for professional growth and development within the company. The role's focus on data-driven decision making and continuous optimization provides a strong foundation for career advancement.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site)

Office Location(s): Lisbon, Portugal

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
• The city is known for its rich history, vibrant culture, and diverse neighborhoods
• Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong job market

Work Schedule: Full-time (40 hours per week) with a flexible work arrangement that allows for remote work in Portugal

ASSUMPTION: The hybrid work arrangement provides the best of both worlds, allowing employees to work remotely while also having the opportunity to collaborate and connect with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Growth team
• Final interview with the Head of Growth

Key Assessment Areas:

• Data analysis and A/B testing skills
• CRM management and email marketing experience
• Campaign management and META Ads knowledge
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include specific examples of your data analysis and A/B testing experience
• Demonstrate your understanding of the Observador's mission and values
• Prepare questions to ask the interviewer about the role, team, or company

ATS Keywords: Digital Marketing, Performance Analysis, A/B Testing, CRM Management, Campaign Management, Data Analysis, Email Marketing, Social Media, Google Analytics, META Ads, Copywriting, Team Collaboration, Critical Thinking, Initiative, Communication

ASSUMPTION: The Observador uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Mailchimp (CRM)
• GrowthBook (A/B testing)
• Notion (project management)
• WordPress (content management)
• Slack (team communication)
• Google Analytics, Looker Studio (data analysis)
• META Business Manager (campaign management)

ASSUMPTION: The tools and technologies listed are the primary platforms used by the Observador for digital marketing and performance analysis. Familiarity with these tools is not required but may be an advantage during the application process.

👔 Cultural Fit Considerations

Company Values:

• Independence and integrity in journalism
• Innovation and continuous learning
• Collaboration and teamwork

Work Style:

• Data-driven and analytical
• Results-oriented and focused on continuous improvement
• Collaborative and team-focused

Self-Assessment Questions:

• Do you have a strong analytical mindset and a focus on data-driven decision making?
• Are you comfortable working in a collaborative, team-based environment?
• Do you have experience in digital marketing, with a particular emphasis on performance analysis and A/B testing?

ASSUMPTION: The Observador values candidates who are a strong fit with the company's culture and values. Demonstrating a strong understanding of the company's mission and values, as well as a commitment to data-driven decision making and continuous improvement, can help applicants stand out during the application process.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines
• Managing multiple projects and priorities simultaneously
• Adapting to changes in the digital landscape and market trends
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: The Digital Performance Marketing Specialist role presents unique challenges and opportunities for professional growth and development. Applicants should be prepared to work in a dynamic and fast-paced environment, with a focus on data-driven decision making and continuous improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on digital performance and A/B testing
• This role requires a strong analytical mindset and a focus on data-driven decision making
• Career progression in this role may lead to opportunities in digital marketing management or related fields

ASSUMPTION: The Digital Performance Marketing Specialist role is unique in its focus on digital performance and A/B testing. Applicants should be prepared to work in a data-driven environment and have experience in digital marketing, with a particular emphasis on performance analysis and A/B testing.

📝 Sample Projects

• Designing and executing A/B tests to optimize email open rates and click-through rates
• Analyzing campaign performance data to identify trends and opportunities for improvement
• Collaborating with the Growth team to create and execute targeted social media campaigns

ASSUMPTION: The Digital Performance Marketing Specialist role involves a wide range of projects and initiatives, with a focus on data-driven decision making and continuous improvement. Applicants should be prepared to work on a variety of projects and collaborate with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Growth department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach A/B testing and data-driven decision making?
• What are the most challenging aspects of working in a fast-paced, dynamic environment like the Observador?

ASSUMPTION: The interview process is an opportunity for applicants to learn more about the role, team, and company, as well as to demonstrate their qualifications and cultural fit. Applicants should prepare thoughtful and insightful questions to ask the interviewer.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Observador careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching the company, team, and role, as well as practicing common interview questions and your responses
• Follow up with the hiring manager or HR department after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.