Performance Marketing Assistant

📌 Core Information 🔹 Job Title: Performance Marketing Assistant 🔹 Company: Trinny London 🔹 Location: London, England, United Kingdom (Remote) 🔹 Job Type: Hybrid (Flexible Working) 🔹 Category: Marketing 🔹 Date Posted: May 21, 2025 🔹 Experience Level: Entry to Mid-Level (0-2 years) 🔹 Remote Status: Remote (UK-based) 🚀 Job Overview Key aspects of this role include: - Managing and optimizing key acquisition channels (paid social, paid search, affiliate marketing, display, etc.) - Executing campaign strategies to achieve ambitious acquisition and ROI targets - Monitoring campaign performance and analyzing key metrics (CPA, ROAS, LTV) - Collaborating with the in-house design team to create best-in-class creative assets - Identifying and managing small-scale creative tests across digital channels - Supporting the development and launch of campaigns for business initiatives and new product launches - Researching and identifying new and emerging digital marketing channels and opportunities for growth ASSUMPTION: This role requires a strong interest in paid media and digital marketing, with a proactive attitude and excellent analytical skills. The ideal candidate will be eager to learn and contribute to growth targets, with a curious and detail-oriented approach. 📋 Key Responsibilities ✅ Channel Management & Optimization: - Manage and optimize key acquisition channels to achieve ambitious targets and ensure effective use of budgets. - Monitor campaign performance, analyze key metrics, and identify areas for improvement. ✅ Campaign Execution & Support: - Assist in the execution of campaign strategies and ensure accurate tracking and targeting. - Support the setup and launch of new campaigns, and provide support in the development and launch of campaigns for business initiatives and new product launches. ✅ Creative Asset Management & Testing: - Collaborate with the in-house design team to create best-in-class creative assets that meet best practices and timelines. - Assist in the identification, proposal, and management of small-scale creative tests across digital channels. ✅ Performance Analysis & Reporting: - Contribute to regular KPI performance reporting by identifying actionable insights that can be shared across the paid media team and wider digital department. - Provide support in the testing and analysis of performance data to identify areas for improvement. ASSUMPTION: This role involves a mix of hands-on channel management, campaign execution, and data analysis. Strong analytical and problem-solving skills are essential for success in this role. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 0-2 years of experience in performance marketing, digital marketing, or a related field Required Skills: - Strong interest in paid media and digital marketing - Understanding of major advertising platforms (e.g., Meta Ads Manager, Google Ads) - Excellent analytical and problem-solving skills - Self-motivation and good time management skills - Organizational skills and the ability to manage multiple tasks - Competent use of Excel and/or Google Sheets - Strong communication and collaboration skills Preferred Skills: - Experience with advertising platforms beyond Meta and Google - Familiarity with affiliate marketing and/or display advertising - Knowledge of the beauty industry ASSUMPTION: While specific industry experience is not required, a strong interest in the beauty industry and a willingness to learn about Trinny London's products and target audience are essential for success in this role. 💰 Compensation & Benefits Salary Range: £25,000 - £35,000 per annum (Estimated, based on industry standards for entry to mid-level marketing roles in London) Benefits: - Hybrid and flexible working, with core working hours - 25 days holiday, plus Wellbeing Days, Early Finish Fridays, and Summer Fridays - Welcome to Trinny London Starter Stack and swag - Company discount for yourself, your friends, and family - Vitality health scheme, EAP, and Medicash (including dental, optical, and audiological care) - Annual personal training and development budget - Enhanced family-friendly packages - Pension scheme - Cycle to work scheme - Office socials and celebrations - Rewards and Recognition Scheme Working Hours: Full-time (37.5 hours per week), with flexible working hours and core working hours ASSUMPTION: The salary range provided is an estimate based on industry standards for entry to mid-level marketing roles in London. The actual salary may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: Beauty and Personal Care Product Manufacturing Company Size: 51-200 employees Founded: 2017 Company Description: - Founded by Trinny Woodall in 2017, Trinny London aims to give everyone the tools they need to feel their best. - The company is known for its innovative products, including the stack (cream-based, multitasking little pots of joy that click seamlessly together) and its game-changing skincare collection. - Trinny London has achieved tremendous growth since 2017, becoming one of Europe's fastest-growing beauty brands. Company Specialties: - Beauty and skincare products - Innovative packaging and formulations - Direct-to-consumer sales and marketing Company Website: trinnylondon.com ASSUMPTION: Trinny London is a fast-growing, innovative beauty brand with a strong focus on digital marketing and customer engagement. The company's success is driven by its commitment to developing innovative products and acquiring customers through targeted marketing campaigns. 📊 Role Analysis Career Level: Entry to Mid-Level (0-2 years of experience) Reporting Structure: This role reports directly to the Performance Marketing Manager. Work Arrangement: Hybrid (Flexible Working) - This role allows for a mix of remote and on-site work, with core working hours and flexible working hours. Growth Opportunities: - Opportunities to contribute to the growth of Trinny London's performance marketing channels and campaigns - Potential to take on more responsibilities and advance within the marketing department as the company continues to grow - Exposure to various aspects of digital marketing, including channel management, campaign execution, and data analysis ASSUMPTION: This role offers a unique opportunity for candidates to gain hands-on experience in performance marketing and contribute to the growth of a fast-growing beauty brand. As the company continues to expand, there may be opportunities for career advancement and growth within the marketing department. 🌍 Location & Work Environment Office Type: Hybrid (Flexible Working) - This role allows for a mix of remote and on-site work, with core working hours and flexible working hours. Office Location(s): 5 Jubilee Place, London, England SW3 3TD, GB Geographic Context: - London, England, United Kingdom - Central London location, with easy access to public transportation - Vibrant and diverse city with a thriving beauty and fashion industry Work Schedule: Full-time (37.5 hours per week), with flexible working hours and core working hours ASSUMPTION: This role offers a flexible work arrangement that allows for a mix of remote and on-site work. The central London location provides easy access to public transportation and a vibrant work environment. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the HR team 3. In-depth interview with the Performance Marketing Manager and another team member 4. Final interview with the Head of Marketing or another senior team member Key Assessment Areas: - Understanding of paid media and digital marketing channels - Analytical and problem-solving skills - Communication and collaboration skills - Cultural fit and alignment with Trinny London's values Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 2. Showcase your understanding of paid media and digital marketing channels, and provide examples of your past successes in these areas. 3. Demonstrate your analytical and problem-solving skills through specific examples or case studies. 4. Highlight your cultural fit and alignment with Trinny London's values by providing specific examples of how you embody these values in your personal and professional life. ATS Keywords: Paid media, digital marketing, channel management, campaign execution, data analysis, performance marketing, beauty industry, Trinny London ASSUMPTION: Trinny London uses an Applicant Tracking System (ATS) to screen resumes and applications. Including relevant keywords in your resume and application materials can help ensure that your application is not overlooked by the ATS. 🛠️ Tools & Technologies - Meta Ads Manager - Google Ads - Excel and/or Google Sheets - Other advertising platforms (e.g., Pinterest, TikTok, affiliate marketing, display advertising) ASSUMPTION: This role requires a strong understanding of major advertising platforms, such as Meta Ads Manager and Google Ads. Familiarity with other advertising platforms and tools may be beneficial but is not required. 👔 Cultural Fit Considerations Company Values: - Bring fearless passion - Act with smart intent - All wear yellow Work Style: - Collaborative and supportive team environment - Fast-paced and dynamic work environment - Focus on continuous learning and growth Self-Assessment Questions: 1. Can you provide an example of a time when you demonstrated fearless passion in your personal or professional life? 2. Can you describe a situation where you acted with smart intent to achieve a specific goal? 3. How do you embody the value of "all wear yellow" in your daily life and work? ASSUMPTION: Trinny London values candidates who are passionate, proactive, and committed to acting with smart intent. Candidates who can demonstrate a strong alignment with the company's values and work style are more likely to succeed in this role. 📈 Similar Roles Comparison - Performance Marketing Executive: This role is similar to the Performance Marketing Assistant role but may involve more strategic decision-making and team management responsibilities. - Digital Marketing Coordinator: This role may involve a broader range of digital marketing channels and activities, including social media, content marketing, and SEO. - Marketing Assistant: This role may involve more administrative tasks and support for the marketing department as a whole, rather than focusing specifically on performance marketing channels. ASSUMPTION: While these roles share some similarities with the Performance Marketing Assistant role, they also have distinct differences in terms of responsibilities, required skills, and career progression opportunities. 📝 Sample Projects 1. Campaign Optimization: Analyze the performance of an existing campaign and identify opportunities for optimization to improve ROI and achieve ambitious targets. 2. Creative Testing: Collaborate with the in-house design team to create and manage a small-scale creative test across digital channels, and analyze the results to inform future creative strategies. 3. New Channel Exploration: Research and identify a new and emerging digital marketing channel, and develop a strategy for integrating this channel into Trinny London's performance marketing mix. ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities that the Performance Marketing Assistant may be expected to perform in this role. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 30, 60, and 90 days? 2. How does this role fit into the overall marketing strategy for Trinny London? 3. What opportunities are there for growth and development within the marketing department? 4. How does Trinny London support work-life balance for its employees? 5. What are the most challenging aspects of this role, and how can I best prepare for them? ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team they will be working with. Asking thoughtful and insightful questions can also demonstrate your interest in and enthusiasm for the role. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://jobs.workable.com/jobs/1683142599 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare examples of your past successes in paid media and digital marketing channels, as well as your analytical and problem-solving skills. 4. Familiarize yourself with Trinny London's products, target audience, and values, and be prepared to discuss how your personal and professional experiences align with these factors. 5. Follow up with the HR team one week after submitting your application to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.