Digital4Startups Inc. - Senior Digital Marketing Strategist & Team Lead

📌 Core Information

🔹 Job Title: Senior Digital Marketing Strategist & Team Lead

🔹 Company: Digital4Startups Inc.

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading and managing a small team of marketers
• Owning digital strategy and campaign performance for clients
• Mentoring team members and ensuring clear communication with clients
• Staying ahead of digital marketing trends and proactively identifying new opportunities
• Building scalable systems to improve efficiency and consistency

ASSUMPTION: This role requires a balance of hands-on paid media execution, people development, and operational structure-building. It's ideal for someone who is caring, passionate, curious, and excited to use digital marketing to help great companies get their ideas out into the world.

📋 Key Responsibilities

✅ Lead and manage a small team (pod) of 1-3 marketers, fostering mentorship, collaboration, and client success

✅ Own digital strategy and campaign performance for a portfolio of clients across paid media platforms (Google Ads, Meta, LinkedIn, etc.)

✅ Translate client goals into actionable digital media strategies with media plans and KPIs, regularly analyzing and optimizing results

✅ Serve as the primary point of contact for clients, ensuring clear communication and strategic alignment

✅ Develop and review ad copy, creative briefs, content calendars, and testing strategies in collaboration with internal and client teams

✅ Stay ahead of digital marketing trends and proactively identify new opportunities for client growth

✅ Build scalable systems (SOPs, project workflows, QA processes) that improve efficiency and consistency

✅ Partner with cross-functional teammates to develop creative briefs, content calendars, and testing strategies

✅ Attend key client meetings and occasional in-person events (primarily Chicago-based)

✅ Mentor and develop the other marketers in your pod, inspiring them while also driving results

✅ Champion a culture of curiosity, accountability, and structured thinking

✅ Have opportunities to grow and advance in the organization

ASSUMPTION: This role requires a strong ability to analyze data, translate loose ideas into polished deliverables, and work independently while balancing multiple client accounts and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field or equivalent experience

Experience: 5+ years of experience managing paid media campaigns, preferably in an agency setting. 3+ years leading or mentoring others in a professional environment. 3+ years of client-facing or executive-facing experience.

Required Skills:

• Expertise in Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and reporting tools
• Experience and comfort analyzing client results in Google Analytics 4 and Google Data Studio
• Google Ads Skillshop certifications in Google Search Ads and at least one other category
• Experience in Microsoft Excel and PowerPoint
• Ability to analyze data to tell a story that communicates that data to clients
• Demonstrated ability to translate loose ideas into polished deliverables
• Ability to work remotely independently while balancing multiple client accounts and priorities
• A systems mindset: You document what works and are constantly looking to find efficiencies
• A passion for the company's mission and clients
• A desire to be a part of a close-knit team
• Networking experience
• Strong communication skills - both written and verbal - and executive presence in client meetings
• Attention to detail
• Curiosity and a growth mindset: Be excited to teach, and always eager to learn
• Comfort with remote work and occasional travel to Chicago (at least 4x per year)
• The ability to legally work in the United States

Preferred Skills:

• Experience with email marketing, organic social, and/or SEO
• Curiosity about AI and its potential to integrate into the workspace
• Meta ads certification
• Other digital marketing certifications
• Undergraduate or graduate degree in a subject other than digital marketing
• Familiarity with tools like Teamwork, Asana, Monday.com
• Experience with advanced analytics tools like Heap, Glu, and Tableau
• Experience with Google Tag Manager
• Experience presenting at conferences or mentoring outside your organization

ASSUMPTION: While not explicitly required, experience with additional digital marketing channels and tools can be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $140,000 per year (Based on experience and industry standards for a Senior Digital Marketing Strategist role)

Benefits:

• 401K with 4% company match
• Health insurance
• Vision insurance
• Dental insurance
• Short-term disability insurance
• Unlimited PTO

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing Strategist role. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Marketing Agency

Company Size: Small (11-50 employees)

Founded: 2012 (as part of 1871, a nonprofit global innovation hub)

Company Description:

• Digital4Startups is a strategic digital marketing consultancy with a mission to change the world by helping companies with great ideas compete on merit, regardless of their size.
• Specializing in performance marketing, paid search, paid social, analytics, SEO, and email marketing, the team partners with ambitious businesses to drive growth through data-driven media execution and a high-touch consulting model.
• The company works remotely with a home base in Chicago and a shared commitment to mentoring, innovation, and results.

Company Specialties:

• Performance Marketing
• Paid Search
• Paid Social
• Analytics
• SEO
• Email Marketing
• Mentoring
• Innovation
• Results-driven approach

Company Website: 1871

ASSUMPTION: Digital4Startups is a member company of 1871, a nonprofit global innovation hub based in Chicago. While the company's website is listed as 1871, the job listing is specific to Digital4Startups.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role involves leading a small team (pod) of marketers, with the potential for further growth and advancement within the organization.

Work Arrangement: Remote OK, with occasional travel to Chicago (at least 4x per year)

Growth Opportunities:

• Mentoring and developing other marketers in your pod
• Expanding your skillset through additional digital marketing channels and tools
• Growing within the organization as the team and client base expand

ASSUMPTION: This role offers opportunities for professional growth and development, both in terms of leadership skills and digital marketing expertise.

🌍 Location & Work Environment

Office Type: Remote, with a home base in Chicago

Office Location(s): Chicago, IL

Geographic Context:

• Chicago, IL: A major city with a vibrant tech and startup scene, offering numerous networking opportunities and resources for professionals in the digital marketing industry.
• Remote Work: Allows for flexibility and work-life balance, while also providing the opportunity to work with a diverse range of clients from various locations.

Work Schedule: Full-time, with flexibility for remote work

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, while the occasional travel to Chicago provides opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the team lead or other team members
• Final interview with the company's leadership team
• Background check and reference verification

Key Assessment Areas:

• Digital marketing expertise and experience
• Leadership and mentoring skills
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with the company's mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Prepare examples of your past work that demonstrate your digital marketing expertise and leadership abilities.
• Research the company and its mission to show your enthusiasm and alignment with their values.
• Practice common interview questions and be prepared to discuss your thought process and approach to digital marketing strategies.

ATS Keywords: Digital Marketing, Paid Media, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, Data Analysis, Client Management, Mentorship, Communication, Project Management, SEO, Email Marketing, Curiosity, Growth Mindset, Attention to Detail

ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, leadership skills, and cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Suite
• LinkedIn Campaign Manager
• Google Analytics 4
• Google Data Studio
• Microsoft Excel
• Microsoft PowerPoint
• Google Drive
• Google Sheets
• Google Slides
• Teamwork, Asana, Monday.com (bonus)
• Heap, Glu, Tableau (bonus)
• Google Tag Manager (bonus)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for this role. Experience with additional digital marketing platforms and tools can be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Mentoring and innovation
• Results-driven approach
• Curiosity and a growth mindset
• Accountability and structured thinking
• Close-knit team dynamic

Work Style:

• Remote work and flexibility
• Collaborative and supportive team environment
• Focus on client success and strategic alignment
• Proactive approach to staying ahead of digital marketing trends
• Openness to learning and teaching

Self-Assessment Questions:

• Do you have a passion for mentoring and helping others grow professionally?
• Are you comfortable working remotely and balancing multiple client accounts and priorities?
• Do you have a strong attention to detail and a curiosity for learning and teaching?
• Are you excited about the opportunity to work with a close-knit team and drive client success through digital marketing strategies?

ASSUMPTION: Cultural fit is essential for success in this role, as it involves leading a small team, mentoring others, and working closely with clients to achieve their goals.

⚠️ Potential Challenges

• Balancing multiple client accounts and priorities while working remotely
• Staying ahead of digital marketing trends and proactively identifying new opportunities for client growth
• Occasional travel to Chicago for in-person events and meetings
• Managing a team and ensuring clear communication and strategic alignment with clients

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning and teaching, and a commitment to clear communication and collaboration.

📈 Similar Roles Comparison

• This role is unique in its blend of hands-on paid media execution, people development, and operational structure-building.
• While there may be similar roles in digital marketing agencies, this role's focus on mentoring, innovation, and results-driven approach sets it apart.
• Career path comparison: This role offers opportunities for professional growth and development, both in terms of leadership skills and digital marketing expertise.

ASSUMPTION: This role's unique blend of responsibilities and focus on mentoring and innovation make it a distinctive opportunity in the digital marketing industry.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a startup with limited marketing resources
• Mentoring a junior marketer in the creation and optimization of paid media campaigns for multiple clients
• Building and refining systems (SOPs, project workflows, QA processes) to improve efficiency and consistency in digital marketing execution

ASSUMPTION: These sample projects demonstrate the role's focus on digital marketing strategy, mentoring, and operational structure-building.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the organization?
• How does the company support the professional growth and development of its employees?
• What are the most challenging aspects of this role, and how has the company addressed them in the past?
• How does the company measure the success of its digital marketing strategies, and how will my performance be evaluated in this role?
• What opportunities are there for growth and advancement within the organization, and how has the company supported employees in pursuing these opportunities?

ASSUMPTION: These questions will help you better understand the role, the team, and the company's commitment to employee growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Prepare examples of your past work that demonstrate your digital marketing expertise and leadership abilities.
• Research the company and its mission to show your enthusiasm and alignment with their values.
• Practice common interview questions and be prepared to discuss your thought process and approach to digital marketing strategies.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.