O

Diner Marketing Manager (Fixed-Term)

OpenTable
Full-time
On-site
Toronto, Ontario, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Diner Marketing Manager (Fixed-Term)

πŸ”Ή Company: OpenTable

πŸ”Ή Location: Toronto, Ontario, Canada

πŸ”Ή Job Type: Fixed-Term

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 7, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading marketing coordination for various projects
  • Partnering with cross-functional teams to develop and analyze marketing initiatives
  • Managing go-to-market executions and timelines
  • Supporting restaurant-specific campaigns, promotions, and event marketing
  • Monitoring market trends and reporting on marketing activities

ASSUMPTION: This role requires a strong project management background and experience working with cross-functional teams. It involves both operational and strategic aspects of marketing.

πŸ“‹ Key Responsibilities

βœ… Lead marketing coordination for marketing projects, including managing marketing go-to-market executions, and timelines

βœ… Partner with sales and marketing leads to coordinate restaurant-specific campaigns, promotions, and event marketing

βœ… Partner with the events team to manage marketing support for local and industry events

βœ… Partner with the creative team on new design requests and executions

βœ… Partner with channel owners across the marketing organization to develop full-scale campaigns that hit every diner touchpoint

βœ… Analyze business data and synthesize insights to drive local and national diner marketing initiatives

βœ… Monitor market trends to find opportunities and report on marketing activities

βœ… Partner with cross-functional teams to build landing page hubs

βœ… Create campaign recap reports with performance metrics

ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration. It requires strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-8 years of experience in a brand marketing, project management, or account management role for a leading agency or consumer brand

Required Skills:

  • Extremely strong project management skills
  • Experience working cross-functionally with many stakeholders throughout the organization
  • Coordination and execution of brand marketing creative and clear understanding of creative development process
  • Experience implementing campaigns across various channels (email, digital, social, PR, CRM)
  • Vendor management experience
  • Diplomatic, effective communicator
  • Self-motivated, organized, and enthusiastic with high attention to detail
  • Very strong organizational skills and an ability to manage multiple projects, comfortability moving throughout projects
  • Experience with Project Management tools such as Monday.com or AirTable
  • Proficient in Google Suite

Preferred Skills:

  • Experience in the hospitality or restaurant industry
  • Fluency in additional languages

ASSUMPTION: This role requires a well-rounded marketing professional with a strong project management background and experience working with cross-functional teams. Experience in the hospitality or restaurant industry is a plus but not required.

πŸ’° Compensation & Benefits

Salary Range: $65 - $67 hourly (CAD)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off
  • Employee discounts at OpenTable partner restaurants

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the Toronto area. Benefits may vary based on the candidate's location and employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: OpenTable operates in the hospitality industry, specifically focusing on restaurant technology and reservations. The company is a subsidiary of Booking Holdings, Inc. (NASDAQ: BKNG).

Company Size: OpenTable has 1,001-5,000 employees globally, with a significant presence in North America.

Founded: OpenTable was founded in 1998 and has since grown to become a global leader in restaurant tech, helping 60,000 restaurant partners fill 1.7 billion seats a year.

Company Description:

  • OpenTable is a global leader in restaurant tech, helping 60,000 restaurant partners fill 1.7 billion seats a year.
  • The company provides an all-in-one solution for restaurants, streamlining front-of-house and back-of-house operations, and helping them reach new guests.
  • For diners, OpenTable offers an easy way to discover new restaurants, manage reservations, and receive personalized recommendations.

Company Specialties:

  • Restaurant reservations and management
  • Restaurant technology and operations
  • Diner discovery and personalized recommendations

Company Website: https://www.opentable.com/

ASSUMPTION: OpenTable's global presence and industry leadership provide ample opportunities for growth and learning. The company's focus on technology and innovation makes it an attractive employer for marketing professionals.

πŸ“Š Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in a dynamic and global organization.

Reporting Structure: The Diner Marketing Manager reports directly to the Head of Diner Marketing and works closely with cross-functional teams, including sales, marketing, events, and creative.

Work Arrangement: This is an on-site, full-time position based in Toronto, Ontario, Canada.

Growth Opportunities:

  • Potential to grow within the marketing department or explore other areas of the business
  • Opportunities to work on high-impact projects and initiatives
  • Exposure to a global organization with a strong brand and industry presence

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the business.

🌍 Location & Work Environment

Office Type: OpenTable's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 12650 E. Arapahoe, Englewood, CO 80112, US

Geographic Context:

  • Toronto is a multicultural city with a vibrant food and restaurant scene
  • The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
  • Toronto has a humid continental climate, with warm summers and cold winters

Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: Toronto offers a dynamic and diverse work environment, with a strong restaurant industry and a high quality of life. OpenTable's office provides a modern and collaborative workspace for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screening with the hiring manager
  • In-depth behavioral and skills-based interview with the marketing team
  • Final interview with the Head of Diner Marketing

Key Assessment Areas:

  • Project management skills and experience
  • Cross-functional collaboration and communication
  • Marketing strategy and campaign development
  • Data analysis and insights

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of OpenTable's business and the role's requirements
  • Prepare examples of marketing campaigns you've managed, including goals, strategies, and results
  • Research OpenTable's competitors and industry trends to showcase your knowledge and enthusiasm for the role

ATS Keywords: Brand Marketing, Project Management, Cross-Functional Collaboration, Campaign Implementation, Vendor Management, Effective Communication, Self-Motivation, Organization, Attention to Detail, Google Suite Proficiency, Digital Marketing, Creative Development, Market Analysis, Data Synthesis, Event Marketing

ASSUMPTION: OpenTable's interview process is designed to assess candidates' skills, experience, and cultural fit. Demonstrating a strong understanding of the role and the company's business will help applicants stand out.

πŸ› οΈ Tools & Technologies

  • Google Suite (Gmail, Google Drive, Google Docs, Google Sheets)
  • Project management tools (Monday.com, AirTable)
  • Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
  • Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: OpenTable uses a range of tools and technologies to support its marketing efforts. Familiarity with these tools is not required but may be an advantage for candidates.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative and data-driven
  • Collaborative and inclusive

Work Style:

  • Fast-paced and dynamic
  • Results-oriented and data-driven
  • Collaborative and team-focused

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
  • Do you have a strong customer focus and a data-driven approach to marketing?

ASSUMPTION: OpenTable values candidates who are customer-centric, innovative, and collaborative. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with cross-functional teams and stakeholders with varying priorities and expectations
  • Adapting to a fast-paced and dynamic work environment
  • Balancing operational and strategic responsibilities

ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to thrive in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing manager roles, this position places a stronger emphasis on project management and cross-functional collaboration
  • OpenTable's global presence and industry leadership provide unique opportunities for growth and learning
  • This role offers a blend of operational and strategic responsibilities, allowing for a broad range of experiences and skill development

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, setting it apart from other marketing manager positions.

πŸ“ Sample Projects

  • Managing a national restaurant campaign, including coordinating with sales, marketing, and creative teams to develop and execute a multi-channel campaign
  • Analyzing market trends and data to identify opportunities and inform marketing strategy
  • Partnering with the events team to manage marketing support for a major industry event, including logistics, vendor management, and on-site execution

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the collaborative nature of the role. They also highlight the opportunity to work on high-impact initiatives with significant reach and impact.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workflow and priorities for this role?
  • How does this role collaborate with other marketing teams and departments within OpenTable?
  • What are the most significant challenges facing the Diner Marketing team, and how can this role help address them?
  • How does OpenTable support the growth and development of its marketing professionals?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant marketing experience and achievements
  • Write a cover letter that demonstrates your understanding of OpenTable's business and the role's requirements
  • Prepare examples of marketing campaigns you've managed, including goals, strategies, and results
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.