📌 Core Information
🔹 Job Title: Dir, Consumer Partnerships & Co-Mkting
🔹 Company: PayPal
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: {Full-time/Part-time/Contract}
🔹 Category: {Job_Category}
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📌 Essential Job Details
🚀 Job Overview
This is a high-impact leadership role responsible for driving the development and execution of innovative marketing programs that sit at the intersection of PayPal's consumer, merchant network, and financial institution partnerships. The key objectives are to develop game-changing strategies to drive demand for PayPal's products and platform, as well as unlock new sources of mutually beneficial value creation with the company's partners for consumers globally.
ASSUMPTION: Based on the job title and description, this appears to be a senior-level marketing role focused on managing complex cross-functional partnerships and developing impactful marketing campaigns.
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📋 Key Responsibilities
✅ Develop and lead the execution of partnership marketing strategies and plans with PayPal's top global strategic accounts and financial institution partners to drive brand relevance, new customer acquisition, and revenue growth
✅ Devise marketing plans to support the major initiatives and incubations of the business development team
✅ Create playbooks and marketing platforms to position PayPal as a thought leader and critical partner in driving shared growth with key stakeholders
✅ Spearhead the development of cause marketing strategies and plans to grow PayPal's consumer flywheel through brand relevance, customer acquisition, and engagement with giving products and platforms
✅ Design end-to-end marketing plans to drive consumer acquisition and engagement through strategic merchant partnerships
✅ Collaborate closely with internal teams to deliver best-in-class marketing across the full customer funnel, optimizing for brand, customer, and efficiency metrics
✅ Manage, mentor, and inspire the partnership marketing team to achieve their goals, contribute to the business, and develop their careers
ASSUMPTION: The role involves a mix of partnership marketing strategy, campaign execution, team leadership, and cross-functional collaboration. The key focus areas are global strategic accounts, financial institutions, cause marketing, and strategic merchant partnerships.
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🎯 Required Qualifications
Education: Not specified
Experience: 15+ years of senior marketing leadership experience, with 10+ years in a leadership role
Skills:
- Retail marketing subject matter expertise with B2B experience
- Global operational experience working across multiple geographies
- Commercial acumen in budget/P&L management and linking investments to growth strategies
- Growth marketing expertise in developing insight-driven, test-and-learn approaches across the customer funnel
- Customer-centric mindset in designing marketing solutions
- Proven team transformation and brand building experience
- Ability to deliver scalable, locally-nuanced GTM programs across multiple markets
ASSUMPTION: The role requires an experienced marketing leader with a strong track record in both B2C and B2B partnership marketing, global operations, commercial acumen, and transformational leadership.
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💰 Compensation & Benefits
Salary Range: $118,700 to $246,290 (U.S. national annual pay range)
Benefits: PayPal offers a comprehensive benefits package including health/life insurance, employee stock options, and a flexible hybrid work model.
Industry Comparison: The salary range appears to be competitive for a senior marketing leadership role in the fintech/payments industry.
ASSUMPTION: The salary range provided is based on PayPal's disclosed compensation data for this position in the U.S. This is likely in line with or above industry averages for a similar role.
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📌 Applicant Insights
🔍 Company Context
Industry Position: PayPal is a leading global online payments platform, revolutionizing commerce for over 25 years.
Company Size: PayPal operates in approximately 200 markets and connects hundreds of millions of merchants and consumers globally.
Company Stage: As an established fintech leader, PayPal is focused on driving continuous innovation and growth.
ASSUMPTION: PayPal is a large, mature fintech company with a strong global market position and reputation.
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📊 Role Analysis
Career Level: This is a senior-level leadership role responsible for a critical function within the organization.
Reporting Structure: The position likely reports to a senior marketing or business development executive.
Team Size/Composition: The role manages a team of B2C marketers focused on partnership marketing initiatives.
Growth Opportunities: This is a high-visibility role with significant potential for career advancement within PayPal's global marketing organization.
ASSUMPTION: This is a senior-level leadership position with direct team management responsibility and opportunities for continued growth and development.
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🌍 Location & Work Environment
Office Type: PayPal offers a balanced hybrid work model, with 3 days in the office and 2 days remote.
Geographic Context: Chicago is a major tech and business hub, offering a diverse talent pool and vibrant professional community.
Work Schedule: Standard full-time hours, with flexibility aligned with PayPal's hybrid work policy.
Regional Considerations: The Chicago location provides access to a skilled workforce and opportunities to collaborate with other leading fintech/tech companies in the area.
ASSUMPTION: The position is based in Chicago, which is a favorable location for this type of role, offering a talented pool of potential candidates and a supportive business environment.
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💼 Interview & Application Insights
Typical Process: The interview process likely includes a phone/video screening, in-person/virtual interviews with the hiring team, and potentially a case study or presentation exercise.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic marketing expertise, partnership management skills, leadership abilities, and cultural fit.
Application Tips: Applicants should highlight their experience in developing and executing successful partnership marketing campaigns, as well as their track record of leading high-performing teams.
ATS Keywords: Relevant keywords to include in the application may include "partnership marketing," "consumer marketing," "B2B marketing," "marketing strategy," "marketing campaigns," and "marketing leadership."
ASSUMPTION: The interview process and application assessment criteria are typical for a senior marketing leadership role in the fintech/payments industry.
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🛠️ Tools & Technologies
- Customer relationship management (CRM) platforms (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Eloqua)
- Campaign management and analytics platforms
- Content management systems (CMS)
- Data visualization and business intelligence tools
ASSUMPTION: These are industry-standard marketing tools and technologies commonly used in similar roles.
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👔 Cultural Fit Considerations
Company Values: PayPal's core values include Inclusion, Innovation, Collaboration, and Wellness, which guide the company's culture and decision-making.
Work Style: The role likely requires a balance of strategic thinking, hands-on execution, and strong collaboration with cross-functional teams.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, innovative environment, are skilled at managing complex partnerships, and enjoy building high-performing teams.
ASSUMPTION: PayPal's culture values collaboration, creativity, and a customer-centric approach, which will be important considerations for candidates evaluating fit.
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⚠️ Potential Challenges
The broad scope of responsibilities, need to manage multiple high-priority partnerships, and expectations for delivering measurable business impact may present challenges for the right candidate. Effectively leading and inspiring a team of marketers while navigating a complex, matrixed organization will also require strong leadership and interpersonal skills.
ASSUMPTION: The role likely involves a significant workload, need for cross-functional coordination, and high expectations for commercial results, which could pose potential challenges for the successful candidate.
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📈 Similar Roles Comparison
This senior marketing leadership role is similar to positions such as VP of Partnership Marketing, Global Head of Co-Marketing, or Chief Marketing Officer for a fintech or payments company. The key differentiator is the specific focus on driving partnership-based marketing strategies and programs to fuel growth, which requires a unique blend of B2C and B2B expertise.
ASSUMPTION: Roles with a similar seniority level and scope of partnership-focused marketing responsibilities can be found at other leading fintech and payments companies.
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📝 Sample Projects
- Develop a comprehensive partnership marketing strategy and execution plan for PayPal's top global financial institution partners
- Design and launch a co-branded cause marketing campaign with a major nonprofit organization to drive consumer engagement and acquisition
- Lead the integration of PayPal's marketing platforms and customer data to enable more personalized, data-driven partnership programs
- Create a playbook for onboarding and supporting PayPal's strategic merchant partners with joint marketing initiatives
- Spearhead the transformation of the partnership marketing team's operating model to enhance collaboration, agility, and business impact
ASSUMPTION: These sample projects are representative of the key responsibilities outlined in the job description, focusing on strategic partnership development, campaign execution, platform integration, and team transformation.
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❓ Key Questions to Ask During Interview
1. How does this partnership marketing role align with PayPal's overall growth strategy and marketing priorities?
2. Can you provide more details on the current state of PayPal's partner ecosystem and the key focus areas for future development?
3. What are the most critical metrics and KPIs used to measure the success of the partnership marketing team's initiatives?
4. How does the partnership marketing function collaborate with other marketing and business teams to drive integrated customer experiences?
5. What are the biggest challenges the selected candidate can expect to face in this role, and how will they be supported in overcoming them?
6. What opportunities exist for the partnership marketing team to innovate and experiment with new approaches to drive growth?
ASSUMPTION: These questions are designed to help the candidate better understand the strategic context, key priorities, performance metrics, cross-functional dynamics, and growth opportunities associated with the role.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Thoroughly review the job description and requirements to assess their fit and qualification.
2. Customize their resume and cover letter to highlight their relevant partnership marketing experience, leadership capabilities, and passion for driving growth through innovative customer-centric strategies.
3. Research PayPal's business, industry positioning, and competitive landscape to demonstrate their understanding of the company and the role during the interview process.
4. Prepare thoughtful questions that showcase their strategic thinking and interest in contributing to the partnership marketing team's success.
5. Optimize their application for relevant applicant tracking systems (ATS) by incorporating the identified keywords throughout their materials.
6. Apply for the role through the designated channels and follow up promptly if contacted for next steps.
By taking these proactive steps, applicants can position themselves as strong candidates for this high-impact marketing leadership opportunity at PayPal.
