📌 Core Information
🔹 Job Title: Director of Product Marketing
🔹 Company: Infineon Technologies
🔹 Location: Livonia, Michigan, United States
🔹 Job Type: Full-Time
🔹 Category: Semiconductor Manufacturing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing automotive market trends and developing product offerings based on customer requirements
- Establishing go-to-market strategies for new products
- Maintaining strong relationships with key customers, industry leaders, field application engineers, and sales team members
- Generating sales collateral and driving product promotion activities
- Developing and implementing a 5-year revenue plan for focus products and applications
- Coaching and developing marketing professionals
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in the dynamic automotive market.
📋 Key Responsibilities
✅ Seek trends in the automotive market focusing on new EE architectures, e.g., SDV, related to zone controllers, cockpit systems, LED lighting, central computing, car access, smart motor, edge nodes, and in-vehicle networking
✅ Understand customers’ requirements, competitors’ positioning, and develop use cases for our products
✅ Turn market requirements into valuable assets for product offerings, including software, and define the North American market strategy
✅ Define new products, justify business cases, and once developed, launch products into the market
✅ Plan and implement holistic go-to-market strategies, including positioning, pricing, market penetration, and market communication
✅ Establish and maintain strong working relationships with key customers, industry leaders, field application engineers, and sales team members
✅ Generate sales collateral such as product presentations, competitor benchmarking, and fighting guides
✅ Drive product promotion activities with relevant marketing channels
✅ Develop and implement a 5-year revenue plan for focus products and applications
✅ Coach and develop marketing professionals
ASSUMPTION: This role involves a mix of strategic planning, market analysis, and stakeholder management, requiring a well-rounded skill set and the ability to adapt to changing market conditions.
🎯 Required Qualifications
Education: Bachelor’s degree in Electrical Engineering, Computer Engineering, or a closely related field. MBA is a plus
Experience: 8+ years of experience in marketing semiconductor products
Required Skills:
- Proven experience in product marketing within the automotive industry
- Strong analytical and strategic planning skills
- Excellent communication and presentation skills
- Knowledge of semiconductor devices such as power semiconductors, mixed-signal ICs, wireless ICs, and microcontrollers
- Familiarity with software, security, and Ethernet requirements in automotive systems is a plus
Preferred Skills:
- MBA degree
- Experience with zone controllers, cockpit systems, LED lighting, central computing, car access, smart motor, edge nodes, and in-vehicle networking
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in semiconductor product marketing and a solid understanding of the automotive industry will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $180,000 per year (Based on industry standards for a Director of Product Marketing with 8+ years of experience in the automotive industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The salary range is based on industry standards for a Director of Product Marketing role in the automotive industry, with consideration for the candidate's experience level and the location of the role.
📌 Applicant Insights
🔍 Company Context
Industry: Infineon Technologies is a global leader in semiconductor solutions for power systems and IoT, enabling game-changing solutions for green and efficient energy, clean and safe mobility, and smart and secure IoT.
Company Size: Infineon Technologies has 10,001+ employees worldwide, providing ample opportunities for career growth and collaboration.
Founded: Infineon Technologies was founded in 1999 and has since grown into a global semiconductor powerhouse.
Company Description:
- Infineon Technologies is committed to driving decarbonization and digitalization through its innovative semiconductor solutions.
- The company offers a supportive work environment that celebrates individuality and empowers employees to reach ambitious goals.
- Infineon Technologies is an equal opportunity employer, committed to fostering a diverse and inclusive workplace.
Company Specialties:
- Energy Efficiency
- Mobility
- Security
- Decarbonization and digitalization
- Internet of Things
Company Website: infineon.com
ASSUMPTION: Infineon Technologies' commitment to driving decarbonization and digitalization creates an exciting and dynamic work environment for employees.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in product marketing within the automotive industry.
Reporting Structure: The Director of Product Marketing will report directly to the Vice President of Marketing and work closely with cross-functional teams, including sales, engineering, and product management.
Work Arrangement: This role is on-site, requiring the candidate to be based in Livonia, Michigan, with occasional travel to customer sites and industry events.
Growth Opportunities:
- Potential to advance to a Vice President or higher-level role within the marketing organization
- Opportunities to expand product marketing expertise across different business units or regions
- Chance to mentor and develop junior marketing professionals
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the marketing organization.
🌍 Location & Work Environment
Office Type: Infineon Technologies' Livonia office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Livonia, Michigan, United States
Geographic Context:
- Livonia is a suburb of Detroit, offering a mix of urban and suburban living with easy access to cultural attractions, sports events, and outdoor recreation.
- The region has a humid continental climate, with warm summers and cold, snowy winters.
- Livonia is home to a diverse population, with a strong sense of community and numerous amenities.
Work Schedule: The work schedule for this role is typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: The Livonia office provides a modern, collaborative work environment that supports the success of its employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager
- On-site interview with the hiring manager and other key stakeholders
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Market analysis and strategic planning skills
- Communication and presentation abilities
- Industry knowledge and understanding of automotive systems
- Cultural fit and alignment with Infineon's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the automotive industry and your enthusiasm for the position
- Be prepared to discuss specific market trends, customer requirements, and product strategies during the interview
ATS Keywords: Automotive industry, product marketing, semiconductor devices, market strategy, go-to-market strategy, customer relationships, sales collateral, revenue planning, coaching, electrical engineering, computer engineering, software knowledge, security knowledge, Ethernet requirements, mixed-signal ICs, power semiconductors, microcontrollers
ASSUMPTION: The interview process for this role will focus on assessing the candidate's market analysis skills, strategic planning abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Market research tools (e.g., Gartner, IHS Markit)
- Product lifecycle management software (e.g., Arena PLM, Siemens Teamcenter)
ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned by candidates with relevant experience in product marketing.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Responsibility
- Performance
- Trust
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and able to thrive in a dynamic, fast-paced environment
Self-Assessment Questions:
- Do you have a proven track record of success in product marketing within the automotive industry?
- Are you comfortable working in a dynamic, collaborative environment and able to adapt to changing market conditions?
- Do you share Infineon's commitment to driving decarbonization and digitalization through innovative semiconductor solutions?
ASSUMPTION: Candidates who align with Infineon's values and work style will be the best fit for this role and the organization's culture.
⚠️ Potential Challenges
- The automotive industry is subject to rapid technological changes and regulatory pressures, requiring the candidate to stay up-to-date with the latest trends and developments
- This role involves managing multiple stakeholders, including customers, industry leaders, field application engineers, and sales team members, which can be challenging at times
- The on-site work arrangement may require occasional travel to customer sites and industry events, which can be demanding
- The Livonia office is located in a suburban area, which may require additional commuting time for some candidates
ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for professional growth and development within the organization.
📈 Similar Roles Comparison
- Compared to other product marketing roles in the automotive industry, this position places a greater emphasis on market analysis and strategic planning
- Infineon Technologies is a global leader in semiconductor solutions, offering more extensive resources and opportunities for career growth compared to smaller organizations
- This role requires a higher level of experience and expertise than entry-level or mid-level product marketing positions, offering more significant responsibilities and growth opportunities
ASSUMPTION: Candidates should consider the unique aspects of this role and the organization when comparing it to other product marketing opportunities in the automotive industry.
📝 Sample Projects
- Developing a comprehensive market analysis and go-to-market strategy for a new product launch in the automotive industry
- Conducting customer interviews and focus groups to understand market requirements and preferences for a specific product line
- Creating sales collateral, including product presentations, competitor benchmarking, and fighting guides, to support the launch of a new product
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Director of Product Marketing will encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current market trends and customer requirements in the automotive industry, and how this role will address them?
- How does this role collaborate with cross-functional teams, such as sales, engineering, and product management, to drive product success?
- What are the most significant challenges facing the automotive industry, and how can this role help Infineon Technologies overcome them?
- What opportunities exist for professional growth and development within the marketing organization and the company as a whole?
- How does Infineon Technologies support work-life balance for its employees, particularly in this role?
ASSUMPTION: Asking these questions will help candidates better understand the role, the organization, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role, including specific market analysis and strategic planning projects you've worked on
- Prepare a cover letter that demonstrates your understanding of the automotive industry and your enthusiasm for the position, addressing how your background and skills make you a strong fit for the role
- Be prepared to discuss specific market trends, customer requirements, and product strategies during the interview, drawing on your industry knowledge and experience
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
