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DIRECT BRAND MANAGER

CosmoProf Careers
Full-time
On-site
Columbus, Ohio, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Direct Brand Manager

πŸ”Ή Company: CosmoProf Beauty

πŸ”Ή Location: Columbus, Ohio (preferred) or nearby cities

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Retail, Sales

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site, with 80% travel

πŸš€ Job Overview

Key aspects of this role include:

  • Growing the Moroccanoil brand in the professional market
  • Developing and implementing business strategies
  • Training distributor sales consultants and salon partners
  • Building strong relationships with salon owners and stylists
  • Achieving sales goals through new door acquisitions and existing key customers

ASSUMPTION: This role requires a high level of autonomy, strategic thinking, and strong communication skills to succeed in a fast-paced, ever-changing environment.

πŸ“‹ Key Responsibilities

βœ… Grow the business by establishing and implementing initiatives to generate sales and achieve sales goals (60%)

βœ… Grow the team and culture by preparing bi-monthly territory recaps, delivering key messages, and facilitating education events (30%)

βœ… Grow personally by adjusting to multiple demands, working independently, and staying current on corporate training (10%)

ASSUMPTION: Success in this role requires a strong focus on sales, strategic planning, and effective communication with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 2+ years of experience in sales or retail, with a preference for experience in the professional haircare industry

Required Skills:

  • Strong organizational and time management skills
  • Strategic and creative thinking
  • Excellent communication, collaboration, and presentation skills
  • Autonomous and proactive problem-solving abilities
  • Ability to build strong working relationships across functional areas
  • Proficient in MS Office Suite (Word, Excel, PowerPoint)
  • Salesforce experience is a plus

Preferred Skills:

  • Previous experience working in the professional haircare industry
  • Experience with Moroccanoil products

ASSUMPTION: While a degree is preferred, relevant experience and a strong skillset may be considered in lieu of formal education.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on experience and performance)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discount on products
  • Opportunities for career growth and development

Working Hours: Full-time, with flexible hours and the ability to work evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Actual compensation may vary based on individual performance and company discretion.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: CosmoProf Beauty is a leading retailer and distributor of professional haircare products, operating over 4,500 stores worldwide.

Company Size: CosmoProf Beauty is a mid-sized company with approximately 5,000-10,000 employees globally.

Founded: 1964, with headquarters in Denton, Texas

Company Description:

  • CosmoProf Beauty is a community of professionals dedicated to helping customers succeed in the beauty industry through education, retailing, and business-building activities.
  • The company offers a wide range of professional haircare products, including the Moroccanoil brand, and provides in-salon sales consultations, distribution center support, and professional roles at the corporate office.
  • CosmoProf Beauty is committed to providing a supportive and inclusive work environment that fosters growth and development for its employees.

Company Specialties:

  • Retail and distribution of professional haircare products
  • In-salon sales consultations and education
  • Business-building activities and support for salon owners and stylists

Company Website: cosmoprofbeauty.com

ASSUMPTION: CosmoProf Beauty's extensive experience in the professional haircare industry and commitment to customer success make it an attractive employer for individuals seeking a career in the beauty industry.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: The Direct Brand Manager reports directly to the Market Leadership team and works closely with distributor sales consultants, stores, and salon partners.

Work Arrangement: This role requires 80% travel, with overnight stays depending on the territory. The remaining 20% of time is spent in the office or attending events.

Growth Opportunities:

  • Advancement to senior-level roles within the company
  • Expansion of territory or responsibility
  • Cross-functional career moves within the organization

ASSUMPTION: Success in this role can lead to increased responsibility, career advancement, and the opportunity to make a significant impact on the Moroccanoil brand's growth in the professional market.

🌍 Location & Work Environment

Office Type: CosmoProf Beauty's office is a professional, collaborative environment that fosters creativity and innovation.

Office Location(s): Columbus, Ohio (preferred) or nearby cities such as Mansfield, Akron, Dayton, or Indianapolis

Geographic Context:

  • Columbus, Ohio, is the state's capital and the 14th-most populous city in the United States.
  • The city is known for its vibrant arts scene, diverse neighborhoods, and thriving food and drink culture.
  • Columbus offers a variety of housing options, from urban apartments to suburban homes, with a cost of living that is generally lower than the national average.

Work Schedule: Full-time, with flexible hours and the ability to work evenings and weekends as needed

ASSUMPTION: The preferred location for this role is Columbus, Ohio, due to its central location, diverse population, and thriving professional haircare industry. However, candidates from nearby cities may also be considered.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the hiring manager
  • In-person or virtual interview with the Market Leadership team
  • Final interview with the Director of Marketing

Key Assessment Areas:

  • Sales and business development skills
  • Strategic thinking and planning
  • Communication and presentation abilities
  • Adaptability and problem-solving skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral interview questions that focus on your sales and business development experiences
  • Research the Moroccanoil brand and be prepared to discuss your understanding of the professional haircare industry

ATS Keywords: Moroccanoil, professional haircare, sales, retail, business development, strategic planning, communication, presentation, adaptability, problem-solving

ASSUMPTION: The interview process for this role is designed to assess the candidate's sales and business development skills, strategic thinking, and cultural fit within the CosmoProf Beauty organization.

πŸ› οΈ Tools & Technologies

  • MS Office Suite (Word, Excel, PowerPoint)
  • Salesforce
  • Various presentation and communication tools (e.g., Zoom, Google Meet)

ASSUMPTION: Proficiency in MS Office Suite and Salesforce is required for this role, as they are essential tools for managing territory data, tracking sales performance, and communicating with stakeholders.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-focused
  • Passionate about beauty
  • Inclusive and diverse
  • Collaborative and supportive
  • Results-driven

Work Style:

  • Autonomous and proactive
  • Strategic and creative thinker
  • Excellent communicator and collaborator
  • Strong organizational and time management skills

Self-Assessment Questions:

  • Do you have a proven track record of success in sales or retail roles?
  • Are you comfortable working independently and managing your own schedule?
  • Do you thrive in a fast-paced, ever-changing environment?
  • Are you passionate about the beauty industry and eager to learn about professional haircare products?

ASSUMPTION: CosmoProf Beauty values candidates who are passionate about the beauty industry, customer-focused, and results-driven, with a strong work ethic and a collaborative mindset.

⚠️ Potential Challenges

  • High travel requirements (80% of the time)
  • Working evenings and weekends as needed
  • Managing multiple demands and priorities in a fast-paced environment
  • Building and maintaining strong relationships with various stakeholders

ASSUMPTION: While this role offers many opportunities for growth and development, it also presents unique challenges that require a high level of adaptability, strong communication skills, and a strong work ethic.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Brand Manager or Territory Manager position in the professional haircare industry, with a focus on driving sales growth and building relationships with salon owners and stylists.
  • Unlike other roles in the industry, this position requires a high level of travel (80%) and a strong focus on the professional haircolor line and full retail and body collections.
  • Career progression in this role may lead to senior-level positions within the company, with opportunities for expansion of territory or responsibility.

ASSUMPTION: While this role shares similarities with other positions in the professional haircare industry, its unique focus on the Moroccanoil brand and high travel requirements set it apart from other opportunities.

πŸ“ Sample Projects

  • Developing and implementing a strategic plan to grow Moroccanoil's presence in a specific territory
  • Training distributor sales consultants and salon partners on Moroccanoil's professional haircolor line and retail collections
  • Facilitating an education event or trade show to showcase Moroccanoil's products and connect with potential customers

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Direct Brand Manager role, focusing on strategic planning, communication, and relationship-building.

❓ Key Questions to Ask During Interview

  • Can you describe the typical territory for this role and the key customers I would be working with?
  • How does the Market Leadership team support the Direct Brand Managers in their territories?
  • What opportunities are there for growth and development within the company?
  • How does CosmoProf Beauty measure success for this role, and what metrics would I be expected to track?
  • What is the company culture like, and how does it support the success of its employees?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the company culture, and opportunities for growth and development within the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: Direct Brand Manager (DBM) - Columbus, OH
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral interview questions that focus on your sales and business development experiences
  • Research the Moroccanoil brand and be prepared to discuss your understanding of the professional haircare industry
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.