📌 Core Information
🔹 Job Title: Direct Response Media Buyer (Full-Stack Growth + Funnel Strategist)
🔹 Company: Purely Optimal Inc.
🔹 Location: Philippines (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Pacific Time Zone)
🚀 Job Overview
Key aspects of this role include:
- Owning the entire customer acquisition funnel from ad click to conversion
- Crafting, testing, and scaling full-funnel systems across multiple fast-growth brands
- Media buying across paid social (Facebook/Instagram, TikTok) and Google Ads
- Optimizing conversion rates through strategic funnel architecture and A/B testing
- Collaborating with founders and marketing leadership to drive strategic growth
ASSUMPTION: This role requires a strong blend of strategic thinking and tactical execution, with a focus on driving measurable results across multiple channels and brands.
📋 Key Responsibilities
✅ Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop
✅ Analyze campaign performance daily to optimize creative, audiences, bidding, and spend
✅ Own and optimize full funnel architecture, including landing pages, advertorials, checkout flows, and upsells
✅ Lead A/B tests across pages, hooks, CTAs, and offers to improve conversion rates
✅ Write or guide ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions
✅ Architect new funnels from scratch to launch new products or verticals
✅ Set KPIs, manage budgets, and hold yourself accountable to results
ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong emphasis on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of hands-on media buying experience with proven results
Required Skills:
- Expertise in paid social (Meta, TikTok) and Google Ads
- Proven direct response copywriting and CRO mastery
- Experience building landing pages, VSL funnels, and lead gen flows from scratch
- Strategic and tactical mindset, with a focus on driving measurable growth
- Self-starter with high standards, thriving in fast-paced, entrepreneurial environments
Preferred Skills:
- Experience launching offers in supplements, telehealth, or consumer SaaS
- Fluency in additional languages (bonus)
ASSUMPTION: Candidates with a strong background in direct response marketing and a proven track record of driving results are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: PHP 600,000 - 900,000 per year (based on experience and performance, equivalent to USD 10,500 - 15,750 per year)
Benefits:
- Competitive base salary
- Performance bonuses tied to growth
- Multi-brand exposure across various industries
- Opportunity to grow into Head of Growth or CMO-level role as the company scales
Working Hours: Full-time, with a focus on Pacific Time (PST) hours
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Philippines and takes into account the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services. Purely Optimal focuses on premium health supplements, targeting individuals and families seeking high-quality products for optimal mind, body, and soul.
Company Size: 11-50 employees. As a mid-sized company, Purely Optimal offers a supportive environment with opportunities for growth and impact.
Founded: 2018. Purely Optimal was born out of a need for trusted, quality health products and has since grown to offer a range of supplements and wellness solutions.
Company Description:
- Purely Optimal is committed to helping individuals and families live a longer, healthier, and happier life by providing premium health supplements.
- The company sources only the purest ingredients with the highest quality, made with care.
- Purely Optimal supports customers every step of the way in their journey for an optimal mind, body, and soul.
Company Specialties:
- Premium health supplements
- Wellness and fitness services
- Customer support and education
Company Website: http://www.purelyoptimal.com
ASSUMPTION: Purely Optimal's focus on quality and customer support sets it apart in the wellness industry, offering applicants a unique opportunity to grow with a mission-driven company.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers significant growth opportunities and the potential to lead a small performance team as the company scales.
Reporting Structure: The Direct Response Media Buyer will report directly to the founders and collaborate closely with marketing leadership.
Work Arrangement: Remote, with a focus on Pacific Time (PST) hours. This role requires flexibility and the ability to work independently.
Growth Opportunities:
- Potential to grow into a Head of Growth or CMO-level role as the company scales
- Exposure to multiple brands and industries, fostering a well-rounded skill set
- Opportunities to lead and mentor junior team members as the team grows
ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path to leadership positions as the company continues to expand.
🌍 Location & Work Environment
Office Type: Remote. Purely Optimal offers a flexible, remote work environment with a focus on results and accountability.
Office Location(s): Philippines (Remote)
Geographic Context:
- The Philippines offers a vibrant and growing market for wellness and fitness services, with a strong focus on digital marketing and e-commerce.
- The remote work environment allows for a better work-life balance and the ability to work from anywhere in the country.
- The Pacific Time Zone (PST) ensures overlap with the company's founders and marketing leadership, facilitating effective communication and collaboration.
Work Schedule: Full-time, with a focus on Pacific Time (PST) hours. This role requires flexibility and the ability to work independently, with a strong emphasis on results and accountability.
ASSUMPTION: The remote work environment and focus on Pacific Time (PST) hours allow for a diverse and global talent pool, fostering a dynamic and innovative team.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Take-home assignment or case study
- Final interview with founders and marketing leadership
Key Assessment Areas:
- Media buying expertise and strategy
- Direct response copywriting and CRO skills
- Funnel building and optimization
- Strategic thinking and problem-solving
- Communication and collaboration skills
Application Tips:
- Highlight your proven track record of driving results in direct response marketing campaigns.
- Include examples of your direct response copywriting and funnel optimization work in your resume or portfolio.
- Tailor your cover letter to demonstrate your understanding of Purely Optimal's mission and values.
ATS Keywords: Direct Response, Media Buying, Paid Social, Google Ads, Funnel Optimization, Conversion Rate Optimization, Strategic Growth, Performance Marketing, Customer Acquisition, Full-Funnel Systems, A/B Testing, Copywriting, Funnel Building
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit with Purely Optimal's mission and values.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Ads
- TikTok Ads Manager
- ClickFunnels, Webflow, HighLevel, or similar funnel builders
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in direct response marketing and performance advertising.
👔 Cultural Fit Considerations
Company Values:
- Quality and excellence in all aspects of the business
- Customer-centric approach, prioritizing customer satisfaction and support
- Continuous learning and improvement, fostering a growth mindset
- Collaboration and teamwork, with a focus on collective success
Work Style:
- Results-driven and accountable, with a strong focus on performance metrics
- Innovative and creative, with a willingness to test new strategies and approaches
- Adaptable and flexible, with the ability to work independently and in a remote environment
Self-Assessment Questions:
- How do you align with Purely Optimal's commitment to quality and excellence in all aspects of the business?
- How do you approach customer support and education in your current or previous roles?
- How do you foster a growth mindset and continuous learning in your work?
ASSUMPTION: Candidates who demonstrate a strong alignment with Purely Optimal's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple campaigns and brands simultaneously, requiring strong organizational skills and prioritization
- Working in a fast-paced, entrepreneurial environment with a focus on results and accountability
- Adapting to a remote work environment with a focus on Pacific Time (PST) hours
- Continuously staying up-to-date with industry trends and best practices in direct response marketing and performance advertising
ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, a results-driven mindset, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on full-funnel systems and strategic growth, setting it apart from traditional media buying roles.
- While the role requires expertise in paid social and Google Ads, the strategic and innovative aspects are more akin to a growth CMO role than a typical media buyer position.
- As the company continues to grow, this role offers significant career growth opportunities, with a clear path to leadership positions.
ASSUMPTION: Candidates with a strong background in direct response marketing and a strategic mindset are most likely to succeed in this unique role.
📝 Sample Projects
- Developing and launching a new funnel for a telehealth product, driving a 30% increase in conversions within the first month
- Optimizing a supplement brand's Facebook and Instagram campaigns, resulting in a 25% reduction in cost per acquisition
- Architecting a new funnel for a consumer SaaS product, with a focus on driving high-quality leads and improving the customer experience
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive measurable results across multiple channels and industries, with a focus on strategic growth and innovation.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and how this role will collaborate with other departments, such as product and customer support?
- How does Purely Optimal support the professional development and growth of its employees, particularly in a remote work environment?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Purely Optimal approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: These questions demonstrate the candidate's strategic thinking, attention to detail, and commitment to understanding the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your direct response marketing experience and strategic thinking
- Prepare a portfolio or case study demonstrating your direct response copywriting and funnel optimization work
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
