📌 Core Information
🔹 Job Title: Director, AI Strategy & Marketing Operations - Calvin Klein
🔹 Company: PVH Corp.
🔹 Location: New York, NY - Calvin Klein Office
🔹 Job Type: Full-Time
🔹 Category: Retail & Fashion
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving Calvin Klein’s digital transformation through AI strategy and marketing operations
- Building and leading a multidisciplinary team focused on AI-driven transformation
- Optimizing cross-regional workflows and enabling data-driven decision-making
- Elevating studio data integrity and uncovering efficiencies for content delivery
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing technology platforms and operational workflows in the retail or fashion industry.
📋 Key Responsibilities
✅ Define and drive a comprehensive AI vision aligned with Calvin Klein’s brand and operational goals
✅ Build strategic alignment with C-suite stakeholders to promote an AI-first culture and long-term innovation roadmap
✅ Oversee data-management for the studio, resources, and project timelines to maximize ROI and enable sustained growth
✅ Design and implement AI-powered solutions across marketing operations, studio production, and content pipelines
✅ Oversee studio data maintenance and integrity, ensuring content metadata, shot tracking, and asset systems are accurate, up-to-date, and aligned across regional teams
✅ Streamline the collection, organization, and utilization of photography and marketing data to optimize workflows and improve global content delivery
✅ Collaborate with cross-functional teams to align on regional needs, reduce redundancies, and identify scalable process improvements
✅ Deliver regular performance insights and executive reporting through dashboards, data visualizations, and storytelling
✅ Lead enterprise change management strategies to foster adoption of emerging technologies and minimize disruption
✅ Identify and test innovative tools that can enhance creative development, asset creation, and campaign delivery
✅ Serve as a trusted advisor across regions and departments, helping translate business needs into actionable AI and data initiatives
ASSUMPTION: This role involves a high degree of strategic thinking, stakeholder management, and cross-functional collaboration. It requires a strong understanding of AI, data management, and marketing operations.
🎯 Required Qualifications
Education: Advanced degree in Artificial Intelligence, Data Science, Engineering, or related field (Ph.D. preferred)
Experience: 10+ years of experience in marketing operations, digital transformation, or AI innovation, with at least 2+ years in a senior leadership role.
Required Skills:
- Proven success leading large-scale change initiatives across global, cross-functional teams
- Deep understanding of marketing technology platforms, studio systems, and operational workflows in the retail or fashion industry
- Exceptional communication, strategic thinking, and stakeholder management skills
Preferred Skills:
- Experience in the fashion or retail industry
- Fluency in multiple languages
ASSUMPTION: Given the strategic nature of this role, a strong educational background in AI, data science, or a related field is essential. Relevant industry experience is also crucial for success in this position.
💰 Compensation & Benefits
Salary Range: $143,200 - $193,300 per year
Benefits:
- Competitive pay and bonus programs
- Best-in-class medical, vision, and dental insurance
- Life and disability insurance
- Above-market 401(k) contribution
- Generous company-paid holidays and paid time off
- Hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules
- Wellbeing tools and programs, including Headspace membership, fitness membership reimbursement, and healthy activity rewards
- Care.com services for childcare, elder care, adoption preparation, pet care, and backup care
- Education assistance and associate discount
Working Hours: Full-time, hybrid work arrangement with a mix of on-site and remote work
ASSUMPTION: The salary range provided is based on the information given in the job listing. However, the actual salary may vary depending on factors such as individual qualifications, geographic location, and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail & Fashion. PVH Corp. is a global leader in the fashion industry, with a portfolio of iconic brands including Calvin Klein and Tommy Hilfiger.
Company Size: 10,001+ employees. As a large organization, PVH offers extensive resources and opportunities for career growth and development.
Founded: PVH Corp. was founded in 1881 and has since grown into a global fashion powerhouse.
Company Description:
- PVH Corp. is a global leader in the fashion industry, with a portfolio of iconic brands including Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Warner's, and Olga.
- The company is committed to responsible business practices, with a focus on sustainability, ethical sourcing, and community involvement.
- PVH offers a dynamic and inclusive work environment, with a strong focus on employee development and growth.
Company Specialties:
- Apparel
- Fashion
- Retail
- Global Supply Chain
- Corporate Responsibility
- Consumer Products
- Brands
- Parent Company
- Sustainability
- Consumer Goods
- Clothing
- Menswear
- Design
- Marketing
Company Website: PVH Corp.
ASSUMPTION: PVH Corp. is a well-established and respected player in the global fashion industry, with a strong commitment to responsible business practices and employee development.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: This role will likely have direct reports, including marketing operations specialists, data analysts, and AI project managers.
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work. The specific office location is the Calvin Klein Office in New York, NY.
Growth Opportunities:
- Potential to expand the role’s scope and influence as AI integration becomes more prevalent in the organization
- Opportunities to work on high-impact projects and collaborate with senior leadership
- Possibility to transition into a more senior role, such as Chief Marketing Officer or Chief Digital Officer, as the company continues to evolve
ASSUMPTION: This role offers significant growth potential, as AI integration becomes increasingly important in the fashion industry and across the broader retail landscape.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a mix of on-site and remote work
Office Location(s): Calvin Klein Office, New York, NY
Geographic Context:
- New York City is a major global hub for the fashion industry, offering ample networking and professional development opportunities
- The Calvin Klein Office is located in Midtown Manhattan, providing easy access to public transportation and various amenities
- The office is close to many cultural attractions, including museums, theaters, and iconic landmarks
Work Schedule: Full-time, with a mix of on-site and remote work. The specific work schedule may vary depending on the needs of the role and the team.
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also having the opportunity to collaborate and build relationships with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth behavioral and technical interviews with the hiring manager and other team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Expertise in AI, data management, and marketing operations
- Leadership and team management skills
- Communication and stakeholder management skills
- Cultural fit and alignment with PVH Corp.’s values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your strategic vision for AI integration in the fashion industry and marketing operations
- Showcase your leadership and team management skills through examples from your past experiences
- Demonstrate your cultural fit and alignment with PVH Corp.’s values and mission through your responses to interview questions
ATS Keywords: AI strategy, marketing operations, digital transformation, data management, cross-functional collaboration, change management, stakeholder management, communication skills, strategic thinking, operational innovation, data-driven decision making, performance insights, team leadership, problem solving, creative development, asset creation
ASSUMPTION: The interview process for this role will likely be comprehensive and competitive, given the strategic nature of the position and the high level of responsibility involved.
🛠️ Tools & Technologies
- AI and machine learning platforms (e.g., TensorFlow, PyTorch, AWS SageMaker)
- Data management and analytics tools (e.g., SQL, Python, R, Tableau, Power BI)
- Marketing technology platforms (e.g., Adobe Experience Cloud, Salesforce, Marketo)
- Project management and collaboration tools (e.g., Asana, Jira, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization’s existing tech stack and the individual’s areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous improvement
- Collaboration: Working together to achieve shared goals
- Integrity: Acting with honesty and accountability in all aspects of our business
- Inclusion: Fostering a diverse and inclusive work environment
- Sustainability: Committing to responsible business practices and environmental stewardship
Work Style:
- Dynamic and fast-paced, with a strong focus on results and performance
- Collaborative and team-oriented, with a emphasis on cross-functional collaboration and knowledge sharing
- Data-driven and analytical, with a focus on using data to inform decision-making and drive continuous improvement
- Adaptable and flexible, with a willingness to embrace change and pivot as needed
Self-Assessment Questions:
- How do you align with PVH Corp.’s commitment to innovation and continuous improvement in the fashion industry?
- How do you approach cross-functional collaboration and knowledge sharing in a dynamic and fast-paced work environment?
- How do you balance data-driven decision-making with a strong focus on creativity and innovation in marketing operations?
ASSUMPTION: Cultural fit is crucial for success in this role, as it requires a strong alignment with PVH Corp.’s values and a willingness to embrace the company’s dynamic and collaborative work style.
⚠️ Potential Challenges
- Navigating a large and complex organization with multiple brands and global operations
- Balancing the need for strategic vision with the day-to-day demands of marketing operations and AI integration
- Managing a multidisciplinary team with diverse skills and expertise
- Adapting to the fast-paced and dynamic nature of the fashion industry
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a deep understanding of the fashion industry and marketing operations.
📈 Similar Roles Comparison
- This role is unique in its focus on AI strategy and marketing operations within the fashion industry
- Similar roles may include Chief Marketing Officer, Chief Digital Officer, or Senior Marketing Manager positions with a focus on AI integration and digital transformation
- Career paths for this role may include progression into more senior leadership positions, such as Chief Marketing Officer or Chief Digital Officer, as AI becomes increasingly important in the fashion industry
ASSUMPTION: While this role is unique in its focus on AI strategy and marketing operations within the fashion industry, it shares similarities with other senior leadership positions that require strategic thinking, cross-functional collaboration, and a deep understanding of digital transformation.
📝 Sample Projects
- Developing an AI-driven marketing strategy to optimize campaign performance and customer engagement
- Implementing a data management system to improve studio data integrity and streamline workflows
- Leading a cross-functional team to integrate AI-powered tools into marketing operations and studio production
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of this role, highlighting the importance of AI integration, data management, and cross-functional collaboration in marketing operations.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and digital transformation strategy for Calvin Klein and PVH Corp.?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of employees in this role?
- What are the key challenges facing the marketing and studio operations teams, and how can AI integration help address these issues?
- How does the company measure the success of AI integration and marketing operations initiatives?
ASSUMPTION: These key questions help applicants better understand the role’s strategic context, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interviews by brushing up on your AI, data management, and marketing operations knowledge
- Research PVH Corp. and Calvin Klein to demonstrate your enthusiasm and cultural fit
- Follow up with the hiring manager or HR department one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
