Director, APAC Field Marketing

📌 Core Information

🔹 Job Title: Director, APAC Field Marketing

🔹 Company: Chainguard

🔹 Location: Australia - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive regional marketing strategy for APAC
• Building and leading a high-performing marketing team
• Creating scalable programs that drive awareness, engagement, and qualified pipeline
• Collaborating closely with APAC leadership team and sales organization to align marketing activities with regional revenue goals
• Optimizing targeting, improving ROI, and evolving programs based on regional performance

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the APAC market dynamics to succeed.

📋 Key Responsibilities

✅ Develop and execute a comprehensive regional marketing strategy tailored to the unique dynamics of the APAC market

✅ Build and lead a high-performing marketing team to support growth and drive pipeline

✅ Create scalable programs that drive awareness, engagement, and qualified pipeline through a multi-channel approach

✅ Collaborate closely with the APAC leadership team and sales organization to align marketing activities with regional revenue goals

✅ Identify and prioritize key accounts and GTM Partners to support targeted campaigns that accelerate deal progression

✅ Monitor territory health, campaign performance, and funnel metrics to optimize targeting and improve ROI

✅ Collaborate with the International Marketing Senior Director, the broader EMEA Marketing team, and the Global Marketing organization to develop scalable frameworks and field marketing best practices

✅ Regularly communicate results and insights to stakeholders and continuously optimize based on performance

ASSUMPTION: This role requires a strong ability to balance strategic thinking with tactical execution, as well as excellent communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in field marketing, demand generation, or integrated marketing, with a track record of success in APAC regional leadership roles

Required Skills:

• Proven experience building regional marketing functions and leading high-impact teams in a high-growth environment
• Deep understanding of regional nuances across APAC and experience aligning field marketing initiatives with account-based sales strategies
• Strong cross-functional collaboration skills with a demonstrated ability to partner effectively with sales, marketing ops, partners, and executive leadership
• Highly experienced in working with the partner community across the APAC region to build joint go-to-market (GTM) marketing strategies with strategic partners

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Fluency in multiple Asian languages

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to collaborate with international teams.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Director-level role in APAC, the estimated salary range is AUD 250,000 - 350,000 per year. This range may vary depending on experience and qualifications.

Benefits:

• Flexible and remote-first culture with team meetup opportunities, bi-annual destination summits, and a $400 monthly stipend for coworking spaces, phone, and internet costs
• Stock options upon hire and promotion, with the opportunity to participate in secondary offerings and have 10 years to exercise your options
• 100% covered health, vision, and dental insurance premiums for you and your dependents
• Unlimited flexible time off to take the time needed to recharge and reset
• 18 weeks paid parental leave for birthing parents and 12 weeks for non-birthing parents, with the option to use it all at once or throughout your child's first year

Working Hours: Full-time position with a standard workweek of 40 hours, although flexibility may be required based on the needs of the role and the APAC region

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. Chainguard offers competitive benefits and rewards packages to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Chainguard operates in the cybersecurity and cloud native development industries, focusing on providing guarded open source software and eliminating threats in software supply chains

Company Size: Chainguard is a startup with a small, agile team focused on growth and innovation. This size offers the opportunity to have a significant impact on the company's success and growth

Founded: Chainguard was founded in 2023 by industry experts on open source software, security, and cloud native development

Company Description:

• Chainguard is the secure foundation for software development and deployment, providing guarded open source software built from source and updated continuously
• The company's mission is to be the safe source for open source, helping organizations eliminate threats in their software supply chains
• Chainguard's values include being customer-obsessed, having a bias for intentional action, not taking themselves too seriously (but doing serious work), and trusting each other and assuming good intentions

Company Specialties:

• Guarded open source software
• Secure software supply chains
• Cloud native development

Company Website: chainguard.dev

ASSUMPTION: Chainguard is a young, fast-growing company with a strong focus on innovation and customer success. Applicants should be comfortable working in a dynamic, startup environment and be prepared to wear multiple hats as needed.

📊 Role Analysis

Career Level: This role is a senior leadership position, requiring a high level of strategic thinking, decision-making, and team management skills

Reporting Structure: The Director, APAC Field Marketing will report directly to the VP of APAC and work closely with the APAC leadership team, sales organization, and marketing teams across the globe

Work Arrangement: This role is remote-friendly, with the opportunity to work remotely with team meetup opportunities, bi-annual destination summits, and a monthly stipend for coworking spaces, phone, and internet costs

Growth Opportunities:

• As Chainguard grows, there will be opportunities for the successful candidate to expand their team and take on more responsibility within the organization
• The company's focus on innovation and customer success creates an environment where high-performing employees can make a significant impact and advance their careers

ASSUMPTION: This role offers a unique opportunity for a strategic and experienced marketing leader to make a significant impact on a growing company's success in the APAC region.

🌍 Location & Work Environment

Office Type: Chainguard operates a remote-first culture, with team meetup opportunities and bi-annual destination summits

Office Location(s): While this role is remote-friendly, Chainguard has an APAC Hub in Sydney, Australia, where the successful candidate may be expected to attend team meetups and events

Geographic Context:

• The APAC region is diverse and spans multiple time zones, requiring the successful candidate to be comfortable working with teams across different locations and time zones
• The region includes countries with varying levels of economic development, cultural norms, and business practices, which the successful candidate should be prepared to navigate
• The APAC market is a critical growth region for Chainguard, and the successful candidate will play a crucial role in driving the company's expansion in the area

Work Schedule: The successful candidate can expect to work standard business hours in their local time zone, with some flexibility to accommodate team meetings and collaboration across time zones

ASSUMPTION: The successful candidate should be comfortable working in a remote, global team environment and be prepared to adapt their work schedule to accommodate team meetings and collaboration across time zones.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-depth interview with the APAC leadership team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Cross-functional collaboration and communication
• Understanding of the APAC market and regional nuances
• Alignment with Chainguard's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your experience and skills in field marketing, demand generation, and regional leadership roles
• Demonstrate your understanding of the APAC market and regional nuances in your application materials
• Prepare for interview questions that focus on your strategic thinking, leadership, and cross-functional collaboration skills, as well as your understanding of the APAC market and Chainguard's company values

ATS Keywords: Field Marketing, Demand Generation, APAC, Regional Leadership, Cross-Functional Collaboration, Account-Based Sales Strategies, Partner Community Engagement, Go-To-Market Strategies

ASSUMPTION: Chainguard uses an Applicant Tracking System (ATS) to manage job applications, and applicants should ensure their resumes and cover letters include relevant keywords to improve their chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The successful candidate should be comfortable using marketing automation tools, CRM software, project management tools, and collaboration tools to manage their work and communicate with their team.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed
• Bias for intentional action
• Not taking themselves too seriously (but doing serious work)
• Trusting each other and assuming good intentions

Work Style:

• Remote-friendly and flexible work arrangements
• Collaborative and cross-functional team environment
• Focus on innovation, growth, and customer success

Self-Assessment Questions:

• Do you have a proven track record of success in APAC regional leadership roles?
• Are you comfortable working in a remote, global team environment and adapting your work schedule to accommodate team meetings and collaboration across time zones?
• Do you align with Chainguard's company values and culture, and can you demonstrate a strong commitment to customer success and innovation?

ASSUMPTION: Chainguard places a strong emphasis on cultural fit and values alignment, and applicants should carefully consider whether their work style and personal values align with the company's culture before applying.

⚠️ Potential Challenges

• The APAC region is diverse and spans multiple time zones, requiring the successful candidate to be comfortable working with teams across different locations and time zones
• The role requires a high level of strategic thinking, decision-making, and team management, which can be challenging and stressful at times
• The successful candidate may face resistance to change or adoption of new marketing strategies and tactics within the APAC region
• The role requires a strong understanding of the APAC market and regional nuances, which can be difficult to develop without significant experience in the region

ASSUMPTION: The successful candidate should be prepared to face these challenges and have a plan for overcoming them in their application materials and interviews.

📈 Similar Roles Comparison

• Compared to other regional marketing leadership roles, this position offers a unique opportunity to build and execute a comprehensive regional marketing strategy from the ground up
• APAC is a critical growth region for Chainguard, and the successful candidate will play a crucial role in driving the company's expansion in the area
• This role offers a high level of responsibility and autonomy, with the opportunity to make a significant impact on the company's success in the APAC region

ASSUMPTION: Applicants should carefully consider whether their experience and skills align with the unique requirements and opportunities presented by this role compared to other regional marketing leadership positions.

📝 Sample Projects

• Developing and executing a comprehensive regional marketing strategy for APAC, tailored to the unique dynamics of the market
• Building and leading a high-performing marketing team to support growth and drive pipeline in the APAC region
• Creating scalable programs that drive awareness, engagement, and qualified pipeline through a multi-channel approach, with a focus on key accounts and GTM Partners

ASSUMPTION: These sample projects are illustrative of the types of initiatives the successful candidate may be expected to undertake in this role, but the specific projects and priorities may vary based on the company's needs and the successful candidate's unique skills and experiences.

❓ Key Questions to Ask During Interview

• Can you describe the APAC market dynamics and how this role will address the unique challenges and opportunities presented by the region?
• How does this role fit into Chainguard's overall go-to-market strategy, and how will my work contribute to the company's success in the APAC region?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work support the company's growth and expansion in the APAC region?
• How does Chainguard support the professional development and growth of its employees, and what opportunities exist for growth and advancement within the company?
• How does Chainguard's remote-friendly work culture support collaboration and communication across time zones and geographic locations?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the company, and the opportunities for growth and success in this position. Applicants should tailor their questions to their specific interests and concerns about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Chainguard's careers page
• Tailor your resume and cover letter to highlight your experience and skills in field marketing, demand generation, and regional leadership roles, with a focus on the APAC market and regional nuances
• Prepare for interview questions that focus on your strategic thinking, leadership, and cross-functional collaboration skills, as well as your understanding of the APAC market and Chainguard's company values
• If selected for an interview, be prepared to discuss your approach to building and executing a comprehensive regional marketing strategy for APAC, as well as your plans for driving growth, pipeline, and engagement with key regional accounts
• Follow up with Chainguard after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.