📌 Core Information
🔹 Job Title: Director, Brand & Creative Strategy, APAC, CNBC International
🔹 Company: NBCUniversal
🔹 Location: Singapore, Singapore
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the Brand & Creative Strategy team across the APAC region for CNBC International
- Developing innovative advertising solutions leveraging CNBC’s premium content and network
- Driving revenue growth through strategic, client-centric solutions
- Collaborating with senior editorial stakeholders and commercial teams
- Optimizing team workflows, systems, and processes
ASSUMPTION: This role requires a strategic thinker with a strong background in multiplatform content and storytelling solutions, digital marketing, and team leadership.
📋 Key Responsibilities
✅ Lead and develop a high-performing team of strategists and creatives, overseeing multiple workstreams across branded content, digital campaigns, and integrated marketing initiatives
✅ Set the vision and strategic direction for the APAC Brand & Creative Strategy team, ensuring a forward-thinking, innovative approach to client solutions
✅ Act as the key liaison between sales, editorial, and content teams, driving alignment on best practices, cost estimates, workflow, and seamless execution of integrated campaigns
✅ Stay on top of trends in digital advertising, content marketing, B2B events, and technological innovations to evolve client pitch strategies
✅ Maintain deep knowledge of business news, CNBC’s coverage, key regional newsmakers, media regulations, competitor activity, client movements, and industry shifts
ASSUMPTION: This role requires strong leadership, communication, and problem-solving skills, as well as the ability to thrive in a high-pressure environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: 5-10 years of experience in brand strategy, creative strategy, digital marketing, or a related role
Required Skills:
- Expertise in multiplatform content and storytelling solutions for global brands
- Strong understanding of digital marketing and packaging strategic brand solutions
- In-depth knowledge of latest trends in marketing, particularly digital and B2B events
- Excellent, innovative, and persuasive written, verbal, and visual communication skills
- Ability to lead and manage small to medium-sized teams
- Creativity and passion for innovative problem-solving
- Ability to multi-task and thrive in a high-pressure environment
Preferred Skills:
- Willingness to travel as required and work flexible hours when necessary
- Ability to work and live in Singapore
ASSUMPTION: Candidates with experience in the entertainment industry or working with global brands will have a significant advantage.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD per year (Estimated based on industry standards for a Director-level role in Singapore)
Benefits:
- Comprehensive health insurance
- Retirement savings plan with company match
- Generous time off and paid holidays
- Employee discounts on NBCUniversal products and services
- Opportunities for professional development and career growth
Working Hours: Full-time (40 hours per week), with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading media and entertainment company, operating in the Entertainment Providers industry
Company Size: 10,001+ employees (Large enterprise)
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric
Company Description:
- NBCUniversal creates world-class content across film, television, and streaming, bringing it to life through theme parks and consumer experiences
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- NBCUniversal is committed to improving communities and attracting a talented, diverse workforce
Company Specialties:
- Content creation and distribution
- Theme parks and consumer experiences
- News and entertainment broadcasting
- Streaming services
Company Website: http://www.NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, well-established company with a strong global presence and a diverse range of brands and offerings.
📊 Role Analysis
Career Level: Director (Senior management level)
Reporting Structure: This role reports directly to the Senior Vice President, Brand & Creative Strategy, APAC
Work Arrangement: On-site, with flexibility to work remotely when necessary
Growth Opportunities:
- Potential to advance to a Vice President or higher-level role within the Brand & Creative Strategy team
- Opportunities to work on high-profile projects and collaborate with senior stakeholders
- Access to professional development and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Singapore, Singapore
Geographic Context:
- Singapore is a global financial hub with a multicultural environment
- The office is located in the Mapletree Business City, a premier business park with easy access to public transportation
- The city offers a vibrant food scene, diverse cultural experiences, and numerous recreational activities
Work Schedule: Standard office hours (9:00 AM - 6:00 PM, Monday - Friday), with flexibility to work additional hours as needed
ASSUMPTION: The work environment at NBCUniversal is dynamic, collaborative, and fast-paced, with a strong focus on innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person interview with senior leadership
- Final round interview with the team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Knowledge of the media and entertainment industry
- Cultural fit and alignment with NBCUniversal's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to develop innovative advertising solutions
- Research NBCUniversal and CNBC to show your understanding of the company and its brands
ATS Keywords: Brand Strategy, Creative Strategy, Digital Marketing, Content Marketing, Team Management, Cross-Functional Collaboration, Process Optimization, Market Intelligence, Communication Skills, Problem Solving, Client Solutions, Advertising Solutions, B2B Events, Trend Analysis, Leadership, Innovation
ASSUMPTION: The interview process for this role will be comprehensive and competitive, with a strong focus on assessing the candidate's strategic thinking, leadership, and communication skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (Asana, Trello, Jira)
- Marketing automation platforms (HubSpot, Marketo, Pardot)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing and advertising industry, with a focus on collaboration and project management.
👔 Cultural Fit Considerations
Company Values:
- Innovation: NBCUniversal encourages creativity, experimentation, and continuous learning
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration
- Excellence: NBCUniversal strives for the highest standards in all aspects of its business
- Integrity: The company upholds the highest ethical standards and conducts business with honesty and transparency
- Diversity & Inclusion: NBCUniversal is committed to creating an inclusive work environment that values and leverages the diverse backgrounds and perspectives of its employees
Work Style:
- Fast-paced and dynamic, with a focus on meeting tight deadlines
- Collaborative, with a strong emphasis on teamwork and cross-functional partnerships
- Results-driven, with a focus on delivering high-quality work that meets or exceeds client expectations
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-pressure environment?
- Are you comfortable working with a diverse range of stakeholders, including senior leadership and clients?
- Do you have a proven track record of developing innovative advertising solutions that drive revenue growth?
ASSUMPTION: NBCUniversal values candidates who are strategic thinkers, strong communicators, and effective leaders, with a passion for innovation and a commitment to excellence.
⚠️ Potential Challenges
- The role requires managing a team across multiple time zones, which may present communication and collaboration challenges
- The fast-paced nature of the role may require working additional hours to meet tight deadlines
- The competitive nature of the media and entertainment industry may present challenges in securing and retaining clients
- The role may require travel to other APAC locations for client meetings and events
ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth and impact, with the support of a large, well-established company.
📈 Similar Roles Comparison
- This role is unique in its focus on the APAC region and the specific needs of CNBC International's clients
- Compared to similar roles in the industry, this position offers a unique opportunity to work with a global brand and a diverse range of clients
- Career progression in this role may lead to opportunities in other regions or within NBCUniversal's broader portfolio of brands
ASSUMPTION: This role offers a unique combination of regional focus, global brand exposure, and career growth potential.
📝 Sample Projects
- Developing a comprehensive brand strategy for a major financial services client, including a suite of integrated marketing campaigns
- Creating a digital content series for a technology client, showcasing their innovative products and solutions
- Managing a team to deliver a high-profile B2B event, featuring keynote speakers and panel discussions on emerging trends in the industry
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the APAC Brand & Creative Strategy team?
- How does this role collaborate with other departments and teams within NBCUniversal and CNBC International?
- What are the key priorities for this role in the first 90 days?
- How does NBCUniversal support the growth and development of its employees?
- What are the most challenging aspects of working in the APAC region for CNBC International?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to develop innovative advertising solutions
- Research NBCUniversal and CNBC to show your understanding of the company and its brands
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
