Director, Brand Marketing and Public Relations

📌 Core Information

🔹 Job Title: Director, Brand Marketing and Public Relations

🔹 Company: The Oncology Institute of Hope and Innovation

🔹 Location: Cerritos, California, United States (Hybrid - HQ in Cerritos, CA with partial remote permitted)

🔹 Job Type: Full-Time

🔹 Category: Medical Practices

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading marketing and communications efforts to drive growth and improve patient experience
• Managing a high-performing team and vendor relationships
• Developing and executing marketing strategies across multiple channels
• Optimizing communications with referring providers and partners
• Conducting market research and competitive analysis to inform decision-making

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance multiple priorities in a fast-paced environment.

📋 Key Responsibilities

✅ Tell TOI’s story to patients, teammates, and external stakeholders by developing a consistent brand and message across clinics, corporate offices, through internal and external communications

✅ Optimize communications with referring providers and partners to ensure TOI’s value is communicated clearly and drives encounter volume on key relationships

✅ Identify and develop plans that holistically address highest-impact areas along the customer and patient journey to improve the overall experience

✅ Lead all digital, social media, and out-of-home marketing efforts to improve TOI’s visibility to customers, patients, and prospective talent in non-print media channels

✅ Provide overall guidance and mentoring to the marketing team and key marketing and PR vendors as they execute on the strategic plan

✅ Provide the vision, planning, and execution of marketing strategies, including maximizing revenue attainment, market research, competitive analysis, go-to-market tools, customer segment selection, and penetration plans

✅ Partner with TOI’s external PR vendor to oversee all external communications related to TOI’s growth, notable achievements, and performance as a public company

✅ Continuously evaluate and evolve our brand position and marketing strategies to meet changing market and competitive conditions, including analysis and market research

✅ Conduct marketing studies to determine customer requirements, technology trends, innovations, and competitive information

✅ Monitor industry trends, competitive success/failures, customer satisfaction and develop reporting and metrics to share key findings

✅ Oversee TOI participation in all key industry meetings and events in partnership with clinical, operations and talent leadership

✅ Enhance effectiveness and efficiency through technology, support systems, marketing software, customer and sales success platforms

✅ Support oversight and development of annual marketing budget, and manage marketing and vendor spend to perform at or ahead of budget each year

✅ May be asked to participate in enterprise initiatives, special projects, and other duties as assigned

ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Brand Marketing, Marketing, or Advertising required (Master’s degree preferred)

Experience: Minimum 5 years of professional experience in branding, media coordination and analysis, developing and managing marketing plans, database marketing, merchandising, and creative services required

Required Skills:

• Ability to multi-task and manage multiple tasks at one time
• Exceptionally strong written and verbal communication skills
• Systematic approach in carrying out assignments
• Strong problem-solving skills
• Ability to ensure the team provides attentive, courteous, and informative service
• Accurately and consistently follows instructions delivered in an oral, written, or diagram format
• Ability to manage associates effectively, set goals and direction, and hold individuals accountable to meet job expectations
• Approximately 25% overnight travel required for conferences, key meetings, and clinic-based branding work

Preferred Skills:

• Healthcare and public company experience

ASSUMPTION: Candidates with experience in the healthcare industry and a background in public companies will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $110,000 - $130,000 USD per year

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Collaborative and supportive work environment

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate and may vary based on factors such as specific skills, years of experience, and comparison to other employees in the role.

📌 Applicant Insights

🔍 Company Context

Industry: The Oncology Institute of Hope and Innovation operates in the medical practices industry, focusing on delivering highly specialized, value-based cancer care in the community setting. The company offers cutting-edge, evidence-based cancer care to a population of over 1.7 million patients.

Company Size: The Oncology Institute of Hope and Innovation has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: The Oncology Institute of Hope and Innovation was founded in 2007, with a mission to advance oncology by delivering specialized cancer care in the community setting.

Company Description:

• TOI offers a wide range of cancer care services, including clinical trials, stem cell transplants, transfusions, and other care delivery models
• The company is dedicated to improving the patient experience and driving growth through innovative marketing strategies
• TOI is committed to providing exceptional care and empowering cancer patients through compassion, innovation, and state-of-the-art medical care

Company Specialties:

• Oncology
• Hematology
• Cancer Treatment
• Cancer Care
• Cancer Prevention
• Chemotherapy
• Clinical Trials
• Medical Oncology
• Value-Based Care

Company Website: http://www.theoncologyinstitute.com

ASSUMPTION: TOI’s focus on value-based care and innovative cancer treatment options sets it apart in the medical practices industry.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and decision-making skills

Reporting Structure: The Director of Marketing and Public Relations will report directly to the Chief Marketing Officer and oversee a team of marketing professionals and key vendors

Work Arrangement: This role is a hybrid position, with approximately 25% overnight travel required for conferences, key meetings, and clinic-based branding work

Growth Opportunities:

• Potential to grow into a more senior role within the marketing department or the organization as a whole
• Opportunities to expand the team and take on additional responsibilities as the company grows
• Chance to develop and implement innovative marketing strategies that drive business growth and improve patient satisfaction

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the organization’s success.

🌍 Location & Work Environment

Office Type: The Oncology Institute of Hope and Innovation has a corporate headquarters in Cerritos, California, with clinic locations throughout the state

Office Location(s): 18000 Studebaker Rd, Cerritos, California 90703, US

Geographic Context:

• Cerritos, California is located in the Greater Los Angeles area, offering a diverse and multicultural environment
• The region is known for its robust job market, with numerous opportunities in various industries
• The cost of living in Cerritos is relatively high compared to other areas in the United States

Work Schedule: Full-time, typically 40 hours per week, with approximately 25% overnight travel required

ASSUMPTION: The hybrid work arrangement and travel requirements may be subject to change based on business needs and the candidate’s availability.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth behavioral and skills-based interview with the hiring manager and/or team members
• Final interview with the Chief Marketing Officer or another senior leader
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Marketing and branding expertise
• Industry-specific knowledge and experience

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and leadership experience
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research The Oncology Institute of Hope and Innovation and the medical practices industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Brand Marketing, Public Relations, Marketing Strategy, Team Leadership, Vendor Management, Healthcare Marketing, Cancer Care, Oncology, Medical Practices

ASSUMPTION: The interview process may vary based on the candidate’s qualifications and the organization’s specific needs.

🛠️ Tools & Technologies

• Marketing software and customer success platforms
• Data analysis and reporting tools
• Social media management platforms
• Project management software
• Microsoft Office Suite

ASSUMPTION: The specific tools and technologies required for this role may vary based on the candidate’s expertise and the organization’s needs.

👔 Cultural Fit Considerations

Company Values:

• Compassion: TOI is committed to providing exceptional care and support to cancer patients and their families
• Innovation: The company continually seeks to advance cancer treatment options and improve patient outcomes
• Collaboration: TOI values a team-based approach to problem-solving and decision-making

Work Style:

• Fast-paced and dynamic environment
• Opportunities for growth and professional development
• Collaborative and supportive team culture

Self-Assessment Questions:

• How do you align with TOI’s commitment to compassionate and innovative cancer care?
• Are you comfortable working in a hybrid environment with approximately 25% overnight travel?
• How do you approach leading and managing a team in a fast-paced and dynamic work environment?

ASSUMPTION: Candidates who demonstrate a strong fit with TOI’s values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a team and vendor relationships in a fast-paced and dynamic environment
• Balancing multiple priorities and projects simultaneously
• Adapting to changing market conditions and competitive pressures
• Travel requirements may impact work-life balance

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective time management skills.

📈 Similar Roles Comparison

• This role is unique in its focus on both internal and external marketing and communications for a specialized healthcare provider
• Compared to other marketing and public relations roles, this position requires a strong understanding of the healthcare industry and its specific challenges and opportunities
• Career path for this role may include progression to a Chief Marketing Officer or other senior leadership positions within the organization

ASSUMPTION: This role offers a unique opportunity to make a significant impact on a growing healthcare organization.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to improve patient satisfaction and drive growth
• Managing a team to execute a successful rebranding campaign for the organization
• Conducting market research and competitive analysis to inform decision-making and strategy development

ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of the role, as well as the need for strong communication and team management skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the organization’s long-term growth plans?
• What are the key priorities for the first 90 days in this role?
• How does the marketing team collaborate with other departments, such as clinical and operations?
• What opportunities are there for professional growth and development within the organization?
• How does TOI support work-life balance for its employees?

ASSUMPTION: These questions will help you better understand the role, the organization, and the team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and leadership experience
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research The Oncology Institute of Hope and Innovation and the medical practices industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.