📌 Core Information
🔹 Job Title: Director, Brand Marketing, Family, Kids & Baby
🔹 Company: Gap Inc.
🔹 Location: SF - 2 Folsom, San Francisco, California
🔹 Job Type: Full-Time
🔹 Category: Brand Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and executing brand strategies for kids, baby, and family categories
- Collaborating cross-functionally to ensure brand messaging aligns with business objectives
- Developing and executing high-impact marketing campaigns across digital, social, and traditional channels
- Driving cultural relevance and business impact through data-driven strategies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of family-centric consumer behaviors.
📋 Key Responsibilities
✅ Lead the development of brand positioning, seasonal strategies, and campaign narratives tailored to kids, baby, and family customer segments
✅ Partner with creative, digital, and media teams to develop compelling, 360 marketing campaigns that drive brand awareness, engagement, and conversion
✅ Work closely with product, merchandising, e-commerce, and retail teams to ensure brand messaging aligns with business objectives and customer needs
✅ Partner with Social and Influencer team to drive culturally relevant and trend-forward storytelling, ensuring our brand is engaging and inspiring for our Kids, Baby and Family shopper
ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and creative problem-solving.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in brand marketing, with a focus on fashion, retail, or consumer lifestyle brands
Required Skills:
- Proven track record of developing and executing high-impact brand marketing campaigns
- Deep understanding of kids, baby, and family consumer behaviors and cultural trends
- Strong leadership skills with experience managing cross-functional teams and external partners
- Exceptional storytelling and creative sensibility with a passion for family-driven content
- Ability to navigate a fast-paced, matrixed organization and drive alignment across teams
- Data-driven mindset with experience leveraging insights to inform marketing strategies
Preferred Skills:
- Experience working with family-centric brands or products
- Fluency in Spanish or other languages relevant to the target audience
ASSUMPTION: Candidates should have a strong portfolio showcasing their brand marketing experience and achievements.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director-level role in Brand Marketing in San Francisco)
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) plan with company match
- Generous merchandise discount
- Flexible time off and paid holidays
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: Salary and benefits may vary based on individual qualifications and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: Gap Inc. operates in the competitive retail industry, with a focus on fashion and apparel. The company's brands include Gap, Banana Republic, Old Navy, Athleta, and Hill City.
Company Size: Gap Inc. is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Gap Inc. was founded in 1969 and has since grown into a global fashion retailer with a strong presence in North America, Europe, Asia, and Latin America.
Company Description:
- Gap Inc. is a house of iconic brands, offering clothing, accessories, and lifestyle products for men, women, and children
- The company is committed to creating products and experiences that shape culture while doing right by employees, communities, and the planet
- Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites
Company Specialties:
- Fashion & Apparel
- IT/E-Commerce
- Retail
- Supply Chain
- Inventory Management
- Design & Merchandising
Company Website: jobs.gapinc.com
ASSUMPTION: Gap Inc. is known for its strong brand presence, innovative marketing strategies, and commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the VP of Brand Management. It is a senior leadership position with significant influence over brand strategy and marketing campaigns.
Reporting Structure: The Director of Brand Marketing, Family, Kids & Baby will oversee a team of brand marketing managers and specialists, as well as external agency partners.
Work Arrangement: This role is on-site, with the expectation of working from the company's headquarters in San Francisco, California. However, Gap Inc. offers flexible work arrangements and remote work options for eligible positions.
Growth Opportunities:
- Potential to advance to a VP or SVP role within the Brand Marketing organization
- Opportunities to lead marketing efforts for new product categories or brands
- Chance to develop and mentor junior team members, fostering a culture of growth and learning
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a lasting impact on the company's brands and business.
🌍 Location & Work Environment
Office Type: Gap Inc.'s headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2 Folsom, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a vibrant, multicultural city known for its tech industry, arts, and diverse neighborhoods
- The office is located in the South Beach neighborhood, close to public transportation, restaurants, and shopping
- San Francisco offers a mild Mediterranean climate, with cool summers and mild winters
Work Schedule: The work schedule for this role is typically Monday through Friday, with additional hours as needed to meet project deadlines or support events.
ASSUMPTION: The work environment at Gap Inc. is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- First-round interview with the hiring manager and/or other members of the Brand Marketing team
- Second-round interview with additional stakeholders, such as cross-functional partners or senior leadership
- Final interview with the VP of Brand Management
- Background check and reference checks (if applicable)
Key Assessment Areas:
- Brand marketing expertise and strategic thinking
- Leadership skills and team management capabilities
- Cultural fit and alignment with Gap Inc.'s values
- Problem-solving skills and adaptability
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led, focusing on results and impact
- Demonstrate your understanding of the kids, baby, and family market and consumer behaviors
- Showcase your leadership skills and ability to collaborate effectively with cross-functional teams
ATS Keywords: Brand Marketing, Kids, Baby, Family, Campaign Development, Cross-Functional Collaboration, Consumer Behavior, Seasonal Storytelling, Multi-Channel Marketing, Cultural Relevance, Business Impact
ASSUMPTION: Gap Inc. uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Slides)
- Marketing automation and analytics tools (e.g., Adobe Analytics, Google Analytics, Marketo)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required, but candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Innovate and Improve
- Pursue Excellence
- Collaborate and Win Together
- Embrace Diversity and Inclusion
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on results and impact
- Opportunities for professional growth and development
Self-Assessment Questions:
- How have you demonstrated integrity in a previous role?
- Can you provide an example of a time when you innovated and improved a marketing campaign or process?
- How do you collaborate effectively with cross-functional teams to achieve shared goals?
ASSUMPTION: Gap Inc. values diversity, inclusion, and collaboration, and seeks candidates who align with these principles.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing strategic thinking with day-to-day tactical execution
- Adapting to a fast-paced, ever-changing retail environment
- Meeting aggressive business goals and performance metrics
- Working with a diverse, global team across different time zones
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director role in a retail or consumer goods company, but with a specific focus on the kids, baby, and family market
- Unlike other marketing roles, this position requires a deep understanding of family-centric consumer behaviors and seasonal storytelling
- Career progression in this role could lead to a VP or SVP of Brand Marketing position, overseeing multiple categories or brands
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on a specific customer segment and product categories.
📝 Sample Projects
- Developing a seasonal marketing campaign for back-to-school, targeting parents and kids aged 4-12
- Launching a new baby product line and creating a marketing strategy to drive awareness and engagement among new parents
- Analyzing consumer data to identify trends and insights, and using this information to inform brand positioning and marketing strategies
ASSUMPTION: These sample projects illustrate the types of initiatives the Director of Brand Marketing, Family, Kids & Baby might work on, focusing on strategic planning, campaign development, and data-driven insights.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand marketing strategy for Gap Inc.?
- What are the key priorities for this role in the first 90 days?
- How does Gap Inc. support the growth and development of its employees?
- Can you describe the team dynamics and work environment for the Brand Marketing team?
- How does Gap Inc. measure the success of its brand marketing campaigns?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements, focusing on results and impact
- Prepare examples of successful marketing campaigns you've led, emphasizing your strategic thinking, leadership, and collaboration skills
- Demonstrate your understanding of the kids, baby, and family market and consumer behaviors, and explain how you would approach marketing campaigns for these segments
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
