📌 Core Information
🔹 Job Title: Director, Brand Strategy & Engagement
🔹 Company: NBCUniversal
🔹 Location: Universal City, California
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Entertainment Providers
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing brand strategy and marketing campaigns for NBC Entertainment show brands
- Leading innovative consumer campaigns across digital activations, press-generating stunts, and strategic partnerships
- Collaborating with internal departments and external entities to execute campaigns
- Monitoring campaign performance and adjusting plans as needed
ASSUMPTION: This role requires a strong understanding of television, entertainment, and consumer marketing, as well as the ability to manage multiple projects and deadlines.
📋 Key Responsibilities
✅ Lead development and execution of strategic, impactful promotional campaigns for original programming and brand initiatives
✅ Serve as the central hub of information for assigned shows/brands, monitoring performance, and guiding plans based on findings
✅ Act as Brand Lead on assigned series, leading cross-functional teams to work collaboratively with various internal departments
✅ Liaise with Programming, studios, publicity, production companies, and other external entities that manage the show
✅ Act as point of contact with external agencies and partners, leading communication and relationships and providing strategic/creative feedback while managing approvals
ASSUMPTION: This role requires strong communication, organizational, and leadership skills to manage multiple projects and teams.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 7+ years of marketing and/or advertising experience, preferably at an agency or television environment
Required Skills:
- Proven track record in brand strategy and consumer engagement
- Strong attention to detail and ability to handle multiple projects concurrently
- Ability to work autonomously and proactively drive projects forward
- Strong work ethic with a dedication to excellence
Preferred Skills:
- Passion for television, entertainment, and consumer marketing
- Ability to effectively manage, stimulate, and encourage professional growth among managerial staff
- Creative thinker who can both concept and help advance innovative and creative ideas
ASSUMPTION: Candidates with experience in television or entertainment marketing, as well as strong organizational and leadership skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $115,000 - $150,000 (bonus and long-term incentive eligible)
Benefits:
- Medical, dental, and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- Discounts and perks
Working Hours: Full-time, typically 40 hours per week, with the possibility of working weekends or overtime with short notice
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading media and entertainment company, owning and operating various entertainment and news brands, as well as producing and distributing filmed entertainment and programming.
Company Size: NBCUniversal has 10,001+ employees, making it a large corporation with extensive resources and opportunities for growth.
Founded: NBCUniversal was founded in 2004 as a result of the merger between NBC and Universal Studios.
Company Description:
- NBCUniversal creates world-class content across its portfolio of film, television, and streaming services
- The company brings its content to life through theme parks and consumer experiences
- NBCUniversal is committed to improving communities and fostering an inclusive culture
Company Specialties:
- Television production and distribution
- Film production and distribution
- Streaming services
- Theme parks and attractions
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's extensive portfolio of brands and content provides ample opportunities for growth and development within the company.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring significant experience and expertise in brand strategy and consumer engagement.
Reporting Structure: The Director, Brand Strategy & Engagement will report to the VP, Brand Strategy & Consumer Engagement for NBC Entertainment.
Work Arrangement: This role is hybrid, generally contributing from the office a minimum of three days per week.
Growth Opportunities:
- Potential to lead campaigns for high-profile shows and events
- Opportunity to work with and learn from industry experts
- Possibility to advance to a VP or higher-level position within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile projects and advance within the company.
🌍 Location & Work Environment
Office Type: NBCUniversal's Universal City headquarters is a modern, collaborative workspace with on-site amenities.
Office Location(s): 100 Universal City Plaza, Universal City, California
Geographic Context:
- Universal City is a neighborhood in Los Angeles, California
- The area is known for its entertainment industry presence, with many studios and production companies located nearby
- Los Angeles offers a diverse range of cultural attractions, dining options, and outdoor activities
Work Schedule: Full-time, typically 40 hours per week, with the possibility of working weekends or overtime with short notice
ASSUMPTION: The Universal City location provides easy access to other entertainment industry hubs and offers a vibrant, culturally diverse work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person interview with the hiring manager and other team members
- Final interview with the VP, Brand Strategy & Consumer Engagement
Key Assessment Areas:
- Brand strategy and campaign development
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with NBCUniversal's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand strategy and marketing experience
- Prepare examples of successful brand campaigns you've led or contributed to
- Research NBCUniversal's brands and shows to demonstrate your enthusiasm and understanding of the company's content
ATS Keywords: Brand Strategy, Consumer Engagement, Marketing Campaigns, Digital Activations, Creative Thinking, Project Management, Cross-Functional Collaboration, Problem Solving, Leadership, Attention to Detail, Cultural Trends, Consumer Mindsets, Organizational Skills, Communication, Strategic Thinking, Autonomy
ASSUMPTION: NBCUniversal's application process is designed to assess candidates' skills and cultural fit, with a focus on brand strategy and marketing expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Social media platforms (e.g., Twitter, Facebook, Instagram)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools, as well as familiarity with social media platforms for digital activations.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: NBCUniversal values diversity and fosters an inclusive work environment
- Creative: The company encourages innovation and creative thinking
- Collaborative: NBCUniversal emphasizes teamwork and cross-functional collaboration
Work Style:
- Fast-paced: This role requires the ability to manage multiple projects and meet tight deadlines
- Creative: Candidates should be able to generate innovative ideas and solutions
- Collaborative: This role involves working closely with various internal departments and external entities
Self-Assessment Questions:
- How do you align with NBCUniversal's commitment to diversity and inclusion?
- Describe a time when you had to manage multiple projects with tight deadlines. How did you prioritize and ensure successful completion?
- Can you provide an example of a creative solution you developed for a brand or marketing challenge?
ASSUMPTION: NBCUniversal values candidates who demonstrate a strong cultural fit, with a focus on creativity, collaboration, and inclusivity.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with various internal departments and external entities to execute campaigns
- Adapting to changes in campaign plans based on performance metrics and feedback
- Balancing strategic thinking with hands-on execution
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to balance strategic thinking with hands-on execution.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses specifically on NBC Entertainment show brands and their multi-platform lifecycle
- This role requires a deep understanding of television, entertainment, and consumer marketing, as well as the ability to manage multiple projects and deadlines
- Career progression in this role could lead to a VP or higher-level position within NBCUniversal's brand marketing department
ASSUMPTION: This role is unique within NBCUniversal, requiring specific expertise in television and entertainment marketing, as well as strong organizational and leadership skills.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for a new NBC Entertainment series, including digital activations, press-generating stunts, and strategic partnerships
- Launching a tentpole event campaign, such as San Diego Comic-Con or SXSW, to generate buzz and drive consumer engagement for multiple NBC Entertainment shows
- Managing a cross-functional team to create and execute a marketing campaign for an existing NBC Entertainment series, focusing on increasing viewership and engagement
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Director, Brand Strategy & Engagement, requiring strong leadership, creativity, and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging brand campaign you've worked on and how you overcame any obstacles?
- How does this role fit into the broader brand marketing strategy for NBC Entertainment?
- What opportunities are there for growth and development within this role and the brand marketing department?
- How does NBCUniversal support work-life balance for employees in this role?
- Can you provide an example of a successful brand campaign executed by NBCUniversal, and what made it successful?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's brand marketing strategy, and their potential fit within the department.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand strategy and marketing experience
- Prepare examples of successful brand campaigns you've led or contributed to
- Research NBCUniversal's brands and shows to demonstrate your enthusiasm and understanding of the company's content
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
