📌 Core Information
🔹 Job Title: Director, Brand Strategy & Engagement
🔹 Company: NBCUniversal
🔹 Location: Universal City, California
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Entertainment Providers
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Overseeing brand strategy and marketing campaigns for NBC Entertainment show brands
- Leading innovative consumer campaigns across digital activations, press-generating stunts, and strategic partnerships
- Collaborating with various internal departments and external entities to execute campaigns
- Monitoring performance and adjusting plans based on findings
ASSUMPTION: This role requires a strong understanding of the television industry, cultural trends, and consumer mindsets to effectively drive brand strategy and engagement.
📋 Key Responsibilities
✅ Lead development and execution of strategic, impactful promotional campaigns for original programming and brand initiatives
✅ Serve as the central hub of information for assigned shows/brands, monitoring performance, and guiding plans
✅ Liaise with Programming, studios, publicity, production companies, and other external entities managing the show
✅ Act as Brand Lead on assigned series, leading cross-functional teams to oversee strategy implementation and execute all aspects of the campaign
✅ Act as point of contact with external agencies and partners, leading communication and relationships, and providing strategic/creative feedback while managing approvals
ASSUMPTION: This role requires strong leadership, organizational, and communication skills to manage multiple projects and collaborate effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 7+ years of marketing and/or advertising experience, preferably at an agency or television environment
Required Skills:
- Strong attention to detail and ability to handle multiple projects concurrently
- Ability to think and write critically, and initiate creative solutions
- Ability to work autonomously and proactively drive projects forward
- Strong work ethic with a dedication to excellence
Preferred Skills:
- Passion for television, entertainment, and consumer marketing
- Management of cross-functional relationships and collaboration in a creative, team-oriented environment
- Creative thinker that can both concept and help advance innovative and creative ideas
ASSUMPTION: Candidates with experience in brand marketing, advertising, or a related field, and a strong understanding of the television industry, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $115,000 - $150,000 (bonus and long-term incentive eligible)
Benefits:
- Medical, dental, and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- Discounts and perks
Working Hours: Full-time, with flexibility for hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. NBCUniversal is a leading media and entertainment company that creates, distributes, and brings to life world-class content through its film, television, streaming, theme parks, and consumer experiences.
Company Size: 10,001+ employees. As a large organization, NBCUniversal offers numerous opportunities for growth and collaboration across various departments and brands.
Founded: NBCUniversal was founded in 2004 through the acquisition of Universal Studios by General Electric's NBC. It has since grown into a global media and entertainment powerhouse.
Company Description:
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- Has world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Television production and distribution
- Film production and distribution
- Streaming services
- Theme parks and consumer experiences
- News and information services
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's extensive portfolio of brands and content allows for diverse career paths and opportunities within the company.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and offers opportunities for growth and leadership within the Brand Marketing team.
Reporting Structure: This role reports directly to the VP, Brand Strategy & Consumer Engagement for NBC Entertainment.
Work Arrangement: Hybrid, with a minimum of three days per week on-site at the Universal City, California location.
Growth Opportunities:
- Potential to advance within the Brand Marketing team or explore other opportunities within NBCUniversal's extensive portfolio of brands and content
- Chance to work on high-profile projects and campaigns, gaining valuable experience and exposure
- Opportunity to collaborate with various internal departments and external entities, expanding professional network and skillset
ASSUMPTION: This role offers a unique blend of strategic and creative responsibilities, providing an ideal opportunity for a marketing professional looking to grow their career in the entertainment industry.
🌍 Location & Work Environment
Office Type: NBCUniversal's Universal City, California location is a vibrant and dynamic work environment, with access to various on-site amenities and resources.
Office Location(s): 100 Universal City Plaza, Universal City, California 91608
Geographic Context:
- Universal City is located in the San Fernando Valley, approximately 12 miles north of downtown Los Angeles
- The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
- Universal City is home to Universal Studios Hollywood, providing employees with convenient access to the theme park and other nearby attractions
Work Schedule: Full-time, with flexibility for hybrid work arrangement (3 days on-site). This role may require working weekends or overtime with short notice, depending on campaign needs and deadlines.
ASSUMPTION: The Universal City location offers a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team or a manager from the Brand Marketing department
- In-person or virtual interview with the hiring manager (VP, Brand Strategy & Consumer Engagement) and other key stakeholders from the Brand Marketing team
- Final interview or presentation, depending on the hiring manager's preference
Key Assessment Areas:
- Cultural fit and understanding of NBCUniversal's brand and values
- Strategic thinking and problem-solving skills
- Creativity and innovation in campaign development and execution
- Leadership and management skills, including the ability to collaborate effectively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for the television and entertainment industry
- Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and collaboration skills
- Research NBCUniversal's brand and recent campaigns to demonstrate your understanding of the company and its priorities
ATS Keywords: Brand Strategy, Consumer Engagement, Marketing Campaigns, Digital Activations, Creative Thinking, Project Management, Cross-Functional Collaboration, Problem Solving, Leadership, Attention to Detail, Cultural Trends, Consumer Mindsets, Organizational Skills, Strategic Thinking, Communication, Autonomy
ASSUMPTION: NBCUniversal's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Campaign management platforms (e.g., Google Analytics, social media management tools)
- Creative software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the needs of the Brand Marketing team.
👔 Cultural Fit Considerations
Company Values:
- Innovation: NBCUniversal encourages creativity, risk-taking, and continuous learning to drive progress and growth
- Collaboration: The company fosters a culture of teamwork, open communication, and mutual respect
- Excellence: NBCUniversal strives for the highest standards in all aspects of its business, from content creation to customer experience
Work Style:
- Fast-paced and dynamic, with a focus on meeting tight deadlines and delivering high-quality results
- Creative and strategic, with a strong emphasis on innovation and problem-solving
- Collaborative and team-oriented, with a focus on open communication and mutual respect
Self-Assessment Questions:
- How do you stay up-to-date with cultural trends and consumer mindsets in the entertainment industry?
- Can you provide an example of a time when you had to manage multiple projects with tight deadlines, and how did you ensure the quality of your work?
- How do you approach collaboration with cross-functional teams, and can you share an example of a successful project where you played a leadership role?
ASSUMPTION: NBCUniversal values candidates who are passionate about the entertainment industry, creative and strategic thinkers, and strong collaborators with a dedication to excellence.
⚠️ Potential Challenges
- Managing multiple projects with tight deadlines and competing priorities
- Balancing strategic thinking with hands-on execution and attention to detail
- Navigating a large, complex organization with numerous stakeholders and competing priorities
- Adapting to a fast-paced, dynamic work environment with frequent changes and new initiatives
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a proactive, adaptable approach to work.
📈 Similar Roles Comparison
- Compared to other brand marketing roles in the entertainment industry, this position offers a unique blend of strategic and creative responsibilities, with a focus on driving consumer engagement and social scale for NBC Entertainment show brands
- Industry-specific context: The television and entertainment industry is highly competitive and dynamic, with a strong emphasis on innovation, creativity, and strategic thinking
- Career path comparison: This role offers opportunities for growth and leadership within the Brand Marketing team, as well as potential career paths within NBCUniversal's extensive portfolio of brands and content
ASSUMPTION: This role provides a unique opportunity for a marketing professional looking to grow their career in the entertainment industry, with a focus on driving consumer engagement and social scale for high-profile television brands.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new NBC Entertainment series, including digital activations, press-generating stunts, and strategic partnerships to drive consumer engagement and social scale
- Collaborating with production teams to create and deliver campaign assets, such as trailers, key art, and promotional materials, that align with the show's brand and creative vision
- Monitoring campaign performance and adjusting plans based on findings, ensuring that the show's brand remains consistent and relevant across all touchpoints
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the Director, Brand Strategy & Engagement role, with a focus on driving consumer engagement and social scale for NBC Entertainment show brands.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Marketing department, and how this role fits into the overall organization?
- How does the Brand Marketing team collaborate with other internal departments, such as Programming, Production, and Publicity, to execute campaigns?
- What are the key priorities and goals for the Brand Marketing team in the coming year, and how does this role contribute to achieving those objectives?
- How does NBCUniversal support the growth and development of its employees, and what opportunities are available for professional advancement within the Brand Marketing team or across the company?
- What is the work-life balance like for this role, and how does the company support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, while also providing valuable insights into the work environment and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for the television and entertainment industry
- Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and collaboration skills
- Research NBCUniversal's brand and recent campaigns to demonstrate your understanding of the company and its priorities
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
