Director, Campaign Marketing Operations

📌 Core Information 🔹 Job Title: Director, Campaign Marketing Operations 🔹 Company: Lantern 🔹 Location: Remote, USA 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: June 3, 2025 🔹 Experience Level: Executive (10+ years) 🚀 Job Overview Key aspects of this role include: - Campaign Strategy & Execution: Lead the planning, development, and execution of multi-channel marketing campaigns, ensuring alignment with business objectives and member needs. - Operational Excellence: Oversee the day-to-day operations of both print and digital marketing efforts, ensuring campaigns are delivered on time, within budget, and with the highest quality standards. - Team Leadership & Development: Manage and mentor a team of marketing operations professionals, fostering a culture of continuous improvement and high performance. - Process Optimization: Identify and implement process improvements to enhance the efficiency and effectiveness of campaign execution, leveraging technology and best practices. - Data-Driven Decision Making: Utilize analytics and insights to measure campaign performance, optimize strategies, and report on key metrics to stakeholders. - Compliance & Quality Assurance: Ensure all marketing communications comply with regulatory requirements and brand guidelines, maintaining the integrity and trust of our healthcare services. ASSUMPTION: This role requires a strategic and results-driven marketing professional with a deep understanding of campaign management, a passion for operational excellence, and a track record of leading high-performing teams in fast-paced environments. 📋 Key Responsibilities ✅ Campaign Strategy & Execution: - Develop and execute integrated marketing campaigns across multiple channels, ensuring consistent messaging and maximum impact. - Collaborate with cross-functional teams to ensure campaign alignment with business objectives and member needs. - Manage campaign timelines, budgets, and resources to ensure successful delivery. ASSUMPTION: The ideal candidate will have a proven track record of developing and executing successful marketing campaigns that drive business results. ✅ Operational Excellence: - Oversee the day-to-day operations of print and digital marketing efforts, ensuring campaigns are delivered on time, within budget, and with high-quality standards. - Manage campaign timelines, resources, and vendor relationships to ensure smooth execution. - Implement process improvements to enhance operational efficiency and effectiveness. ASSUMPTION: The ideal candidate will have a strong operational background and a keen eye for detail, with the ability to manage multiple priorities in a dynamic environment. ✅ Team Leadership & Development: - Lead, mentor, and develop a team of marketing operations professionals, fostering a culture of continuous improvement and high performance. - Define team goals, provide regular feedback, and support team members' professional growth. - Collaborate with HR to recruit, onboard, and retain top talent. ASSUMPTION: The ideal candidate will have proven leadership experience, with the ability to inspire and develop a high-performing team. ✅ Process Optimization: - Identify and implement process improvements to enhance the efficiency and effectiveness of campaign execution, leveraging technology and best practices. - Collaborate with cross-functional teams to streamline workflows and reduce waste. - Monitor and analyze campaign performance data to inform process improvements. ASSUMPTION: The ideal candidate will have a strong analytical background and a data-driven approach to process improvement. ✅ Data-Driven Decision Making: - Utilize analytics and insights to measure campaign performance, optimize strategies, and report on key metrics to stakeholders. - Develop and maintain campaign performance dashboards and reports. - Collaborate with data analysts and other stakeholders to inform data-driven decision making. ASSUMPTION: The ideal candidate will have strong analytical skills and experience working with data to drive business decisions. ✅ Compliance & Quality Assurance: - Ensure all marketing communications comply with regulatory requirements and brand guidelines, maintaining the integrity and trust of our healthcare services. - Collaborate with legal and compliance teams to ensure marketing materials are accurate and compliant. - Implement quality assurance processes to ensure campaign materials are error-free and meet Lantern's high standards. ASSUMPTION: The ideal candidate will have a strong understanding of regulatory requirements and a commitment to ensuring marketing communications are accurate, compliant, and of the highest quality. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - Minimum of 10 years of experience in marketing operations, with a focus on campaign management and execution. - Proven leadership experience, with the ability to inspire and develop a high-performing team. Required Skills: - Campaign Management: Proven experience in planning, developing, and executing multi-channel marketing campaigns. - Operational Excellence: Demonstrated ability to oversee day-to-day operations, manage resources, and ensure campaign delivery on time and within budget. - Team Leadership: Proven experience leading and developing high-performing teams in a fast-paced environment. - Process Optimization: Experience identifying and implementing process improvements to enhance efficiency and effectiveness. - Data Analysis: Strong analytical skills and experience working with data to drive business decisions. - Compliance & Quality Assurance: Understanding of regulatory requirements and a commitment to ensuring marketing communications are accurate, compliant, and of the highest quality. Preferred Skills: - Experience in the healthcare industry or a similar highly regulated environment. - Familiarity with marketing automation tools and platforms. ASSUMPTION: Candidates should have a minimum of 10 years of experience in marketing operations, with a focus on campaign management and execution. Proven leadership experience and a strong understanding of both print and digital marketing channels are essential. 💰 Compensation & Benefits Salary Range: $150,000 - $200,000 per year (based on experience and industry standards for a Director-level role in marketing operations) Benefits: - Medical, dental, and vision insurance - Short- and long-term disability insurance - Life insurance - 401k with company match - Paid time off and parental leave - Flexible work arrangements (remote work, flexible hours) Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range is based on industry standards for a Director-level role in marketing operations, with consideration for the candidate's experience and Lantern's compensation structure. Benefits are competitive and designed to support the health, well-being, and financial security of employees and their families. 📌 Applicant Insights 🔍 Company Context Industry: Healthcare Services Company Size: Medium (501-1,000 employees) Founded: 2011 Company Description: Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation’s top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation’s largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com. Company Specialties: Healthcare, Board Certified Surgeons, SurgeryPlus, Bundled Case Rates, Reduce Medical Spend, Quality Providers, Supplemental Surgical Benefit, Making Surgery Affordable, Dedicated Member Care Coordinator, and Planned Medical Procedures Company Website: lanterncare.com ASSUMPTION: Lantern is a leading healthcare services company, specializing in connecting members with top specialists for various medical procedures. With a focus on quality care and cost savings, Lantern is trusted by large employers to provide care to millions of members across the country. 📊 Role Analysis Career Level: Executive Reporting Structure: This role reports directly to the Vice President of Marketing and is responsible for leading a team of marketing operations professionals. Work Arrangement: Remote, with occasional travel for team meetings and industry events. Growth Opportunities: - Lead and develop a high-performing team of marketing operations professionals. - Collaborate with cross-functional teams to drive business results and advance your career. - Contribute to Lantern's growth and expansion in the healthcare services industry. ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within Lantern's marketing organization. 🌍 Location & Work Environment Office Type: Remote (with occasional team meetings and industry events) Office Location(s): 2100 Ross Avenue, Suite 1900, Dallas, TX 75201, US Geographic Context: - Lantern's headquarters are in Dallas, Texas, with convenient access to major airports and cultural attractions. - The Dallas-Fort Worth metro area offers a diverse range of housing options, from urban lofts to suburban family homes. - The region is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues. Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options. ASSUMPTION: Lantern's remote work arrangement offers employees the flexibility to balance their personal and professional lives, while still maintaining a strong connection to the company's culture and mission. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-depth behavioral interviews 4. Final round interviews with key stakeholders 5. Background check and offer extension Key Assessment Areas: - Campaign management experience and strategic thinking - Leadership and team development skills - Process optimization and data-driven decision-making abilities - Compliance and quality assurance knowledge - Cultural fit and alignment with Lantern's mission and values Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare for behavioral interview questions that focus on your campaign management experience, leadership skills, and problem-solving abilities. - Research Lantern's mission, values, and company culture to demonstrate your fit and enthusiasm for the role. ATS Keywords: Campaign Management, Marketing Operations, Team Leadership, Process Optimization, Data Analysis, Compliance, Quality Assurance, Healthcare Industry, Digital Marketing, Print Marketing ASSUMPTION: Lantern's interview process is designed to assess candidates' skills, experience, and cultural fit for the role. By understanding the typical process and key assessment areas, applicants can better prepare for interviews and increase their chances of success. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., Marketo, Pardot, HubSpot) - Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM) - Project management tools (e.g., Asana, Trello, Jira) - Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio) - Compliance and quality assurance tools (e.g., Asana, Jira, custom-built solutions) ASSUMPTION: Lantern uses a variety of marketing automation, CRM, project management, data analysis, and compliance tools to streamline workflows, enhance efficiency, and ensure campaign success. 👔 Cultural Fit Considerations Company Values: - Integrity: We do the right thing, always. - Inclusion: We embrace diversity and foster an inclusive environment where everyone feels valued and respected. - Excellence: We strive for excellence in all we do, from the care we provide to the way we treat our employees and members. - Collaboration: We work together, across teams and functions, to achieve our shared goals. - Innovation: We embrace change and continuously seek new and better ways to deliver care and improve our members' experience. Work Style: - Fast-paced: Lantern's marketing operations team works in a dynamic, fast-paced environment, with multiple priorities and tight deadlines. - Collaborative: Teamwork and cross-functional collaboration are essential for campaign success and driving business results. - Data-driven: Lantern's marketing operations team uses data to inform decision-making, optimize campaigns, and measure performance. - Compliant: Lantern's marketing communications must comply with regulatory requirements and brand guidelines, ensuring accuracy, consistency, and high-quality standards. Self-Assessment Questions: 1. How do you ensure that marketing communications comply with regulatory requirements and brand guidelines? 2. Can you provide an example of a time when you had to manage multiple priorities in a fast-paced environment, and how did you ensure campaign success? 3. How do you approach process optimization, and can you share an example of a process improvement you implemented in a previous role? ASSUMPTION: Lantern's company culture emphasizes integrity, inclusion, excellence, collaboration, and innovation. Candidates should be able to demonstrate alignment with these values and a strong fit with Lantern's work style. ⚠️ Potential Challenges - Workload: The role may require managing multiple priorities and tight deadlines, with the potential for occasional overtime. - Regulatory Compliance: Ensuring marketing communications comply with regulatory requirements and brand guidelines can be complex and time-consuming. - Team Management: Leading and developing a high-performing team in a fast-paced environment can be challenging, requiring strong leadership and communication skills. - Remote Work: While Lantern offers flexible work arrangements, remote work can present unique challenges, such as maintaining work-life balance and staying connected to the company's culture. ASSUMPTION: While Lantern offers numerous benefits and growth opportunities, candidates should be aware of the potential challenges associated with the role and be prepared to navigate them successfully. 📈 Similar Roles Comparison - Campaign Manager: Responsible for planning, executing, and optimizing marketing campaigns to drive business results. This role focuses more on tactical campaign execution and less on strategic planning and team leadership. - Marketing Operations Manager: Oversees the day-to-day operations of marketing efforts, ensuring campaigns are delivered on time, within budget, and with high-quality standards. This role may not include strategic campaign planning or team leadership responsibilities. - Director of Marketing: Oversees the entire marketing function, including campaign management, branding, and market research. This role may not have a specific focus on marketing operations or campaign execution. ASSUMPTION: While these roles share some similarities with the Director, Campaign Marketing Operations role, each has unique responsibilities and requirements. Candidates should carefully consider their career goals and skillset when comparing these roles. 📝 Sample Projects - Campaign Planning & Execution: Develop and execute a comprehensive marketing campaign plan, including strategy, tactics, timelines, and budget, to drive business results and achieve campaign objectives. - Process Optimization: Identify and implement process improvements to enhance the efficiency and effectiveness of campaign execution, leveraging technology and best practices. - Compliance & Quality Assurance: Ensure all marketing communications comply with regulatory requirements and brand guidelines, maintaining the integrity and trust of our healthcare services. ASSUMPTION: These sample projects demonstrate the strategic, operational, and compliance-focused aspects of the Director, Campaign Marketing Operations role. Candidates should be prepared to discuss their relevant experience and how it translates to these project requirements. ❓ Key Questions to Ask During Interview 1. Campaign Strategy: Can you describe the campaign strategy for one of Lantern's recent marketing campaigns, and how did you measure its success? 2. Team Leadership: How have you developed and motivated a high-performing marketing operations team in a fast-paced environment? 3. Process Optimization: Can you provide an example of a process improvement you implemented in a previous role, and how did it enhance campaign efficiency and effectiveness? 4. Compliance & Quality Assurance: How do you ensure that marketing communications comply with regulatory requirements and brand guidelines, and can you share an example of a time when you had to address a compliance issue? 5. Company Culture: How do you see yourself contributing to Lantern's company culture, and what aspects of our values resonate with you? ASSUMPTION: These key questions allow candidates to demonstrate their understanding of the role's responsibilities, their relevant experience, and their fit with Lantern's company culture. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: lanterncare.com/careers 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare for behavioral interview questions that focus on your campaign management experience, leadership skills, and problem-solving abilities. 4. Research Lantern's mission, values, and company culture to demonstrate your fit and enthusiasm for the role. 5. Follow up with the hiring manager one week after submitting your application, if you have not heard back. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.