Director, Channel Marketing - Wholesale

📌 Core Information

🔹 Job Title: Director, Channel Marketing - Wholesale

🔹 Company: Fortune Brands

🔹 Location: Deerfield, Illinois, United States

🔹 Job Type: Full-time, Hybrid (3 days in-office)

🔹 Category: Manufacturing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with travel (30% of the time)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing channel marketing strategies for wholesale partners
• Collaborating with cross-functional teams to drive sales and market share
• Managing relationships with channel partners and internal stakeholders
• Analyzing data and using insights to inform marketing strategies
• Leading and guiding a team to achieve business goals

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and maintain effective relationships with various stakeholders.

📋 Key Responsibilities

✅ Develop comprehensive channel marketing strategies aligned with business goals

✅ Design and execute channel marketing programs, promotions, and campaigns

✅ Partner with sales, category management, digital/eBusiness, commercialization, and brand development teams

✅ Monitor and report on KPIs, using data to inform future marketing strategies

✅ Manage and guide strategy through execution, leveraging data insights and industry best practices

✅ Enable channel partners through training, education, and marketing collateral

✅ Build and retain strong relationships with channel partners, distributors, and key stakeholders

✅ Conduct market research to identify trends, risks, and opportunities

✅ Manage the wholesale channel marketing budget, allocating resources effectively

✅ Collaborate closely with sales, product/channel management, and other internal teams to ensure alignment of channel marketing efforts with overall go-to-market strategies

ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or business field required

Experience: 9+ years' experience in the building products industry with progressive levels of responsibility in a marketing and/or sales background in Channel Marketing

Required Skills:

• Strategic channel marketing management experience
• Background in both B2C and B2B (channel) marketing
• Strong understanding of wholesale channel and channel dynamics
• Strong capabilities in tactical marketing and execution
• Strong negotiation skills
• Strong analysis skills, including ability to arrive at insights from data
• Demonstrated ability to be a team player with skills to guide/participate in cross-functional teams
• Demonstrated effective verbal, written and presentation skills
• Advanced computer skills (Excel, PowerPoint, Word, SAP)
• Ability to travel 30% as needed to offices and customers

Preferred Skills:

• MBA in Marketing, Business, or related field
• Prior consumer/durable goods experience
• Experience with Project Management and Marketing Production
• Creative and strategic mindset that works well in fast-paced cross-functional team environments

ASSUMPTION: Candidates with experience in the building products industry and a strong understanding of wholesale channels will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $140,000 - $220,000 USD per year (based on industry standards for this role and experience level)

Benefits:

• Health Plans
• 401(k) Program
• Product Discounts
• Flexible Time Off
• Fertility Benefits
• Adoption Benefits

Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual salaries may vary based on factors including education, training, experience, professional achievement, business need, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Fortune Brands is a manufacturing company focused on creating smarter, safer, and more beautiful homes and improving lives. They operate in the home products, security, and commercial building markets.

Company Size: 10,001+ employees

Founded: Not specified

Company Description:

• Fortune Brands is an industry-leading innovation company with a driving purpose to elevate every life by transforming spaces into havens.
• Their portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe, and Yale residential.
• The company is headquartered in Deerfield, Illinois, and trades on the NYSE as FBIN.

Company Specialties:

• Brand, innovation, and channel leadership
• Exciting, supercharged categories in the home products, security, and commercial building markets

Company Website: fbin.com

ASSUMPTION: Fortune Brands is a large, established company with a strong focus on innovation and growth.

📊 Role Analysis

Career Level: This role is a senior-level position with significant responsibility for guiding channel marketing strategies and managing a team.

Reporting Structure: The Director, Channel Marketing - Wholesale will report directly to the Vice President, Channel Marketing.

Work Arrangement: This is a hybrid role, requiring the candidate to work on-site for 3 days per week (Tuesday, Wednesday, Thursday) and travel at least 30% of the time for customer visits and various office site visits.

Growth Opportunities:

• Potential to advance to a vice president or higher-level role within the marketing organization
• Opportunities to lead and develop a team of marketing professionals
• Chance to work on high-impact projects that drive business growth and market share

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization and make a significant impact on the business.

🌍 Location & Work Environment

Office Type: Corporate office environment with a hybrid work arrangement

Office Location(s): 520 Lake Cook Road, Deerfield, IL, US

Geographic Context:

• Deerfield is a suburb of Chicago, located approximately 25 miles north of the city
• The area offers a mix of urban and suburban living, with easy access to cultural attractions, shopping, and outdoor recreation
• Deerfield is home to several Fortune 500 companies and has a strong business community

Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The Deerfield office provides a professional work environment with easy access to amenities and a strong business community.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and situational interviews with cross-functional stakeholders
• Final interview with the vice president of channel marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation skills
• Cross-functional collaboration and teamwork skills
• Leadership and management skills
• Communication and presentation skills

Application Tips:

• Highlight your experience in channel marketing and your understanding of wholesale channels
• Demonstrate your ability to analyze data and use insights to inform marketing strategies
• Showcase your leadership and team management skills
• Tailor your resume and cover letter to emphasize your relevant experience and skills

ATS Keywords: Channel Marketing, Wholesale Channels, Strategic Thinking, Data Analysis, Cross-Functional Collaboration, Leadership, Marketing Strategy, Budget Management, Partner Relationships, Market Research

ASSUMPTION: The application process for this role will focus on assessing the candidate's strategic thinking, data analysis, and leadership skills, as well as their understanding of channel marketing and wholesale channels.

🛠️ Tools & Technologies

• Tableau or similar BI platforms
• Adobe reporting
• Google Analytics
• Microsoft Office Suite (Excel, PowerPoint, Word, SAP)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Accountability
• Diversity, Equity, and Inclusion

Work Style:

• Fast-paced and dynamic work environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making
• Focus on results and achieving business goals

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with and analyzing data to inform marketing strategies?
• Do you have strong leadership and team management skills?
• Are you able to build and maintain effective relationships with various stakeholders?

ASSUMPTION: Fortune Brands values innovation, collaboration, and a data-driven approach to business. Candidates who are comfortable working in a fast-paced, dynamic environment and have strong leadership and team management skills will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and timelines simultaneously
• Balancing the needs and priorities of channel partners, internal stakeholders, and the business
• Travel requirements (30% of the time)
• Keeping up with industry trends and best practices in channel marketing

ASSUMPTION: This role may present challenges in managing multiple projects and priorities, balancing stakeholder needs, and keeping up with industry trends. Candidates should be comfortable working in a fast-paced environment and be able to prioritize and manage their time effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on channel marketing for the wholesale channel within the building products industry
• Similar roles may include channel marketing manager or director roles in other industries, but may not have the same focus on wholesale channels or building products
• Career progression in this role may lead to vice president or higher-level roles within the marketing organization

ASSUMPTION: While this role may share some similarities with other channel marketing roles, its focus on the wholesale channel within the building products industry makes it unique. Candidates should have relevant experience in channel marketing and an understanding of wholesale channels to be successful in this role.

📝 Sample Projects

• Developing and executing a comprehensive channel marketing strategy for a new product launch in the wholesale channel
• Conducting market research to identify trends, risks, and opportunities in the wholesale channel and refining channel strategies accordingly
• Managing a team to execute a large-scale channel marketing campaign, including planning, execution, and analysis of results

ASSUMPTION: These sample projects demonstrate the strategic, analytical, and leadership skills required for success in this role. Candidates should be able to provide examples of their own relevant experience in channel marketing.

❓ Key Questions to Ask During Interview

• Can you describe the current channel marketing strategies for our wholesale partners and how this role will contribute to their evolution?
• How does the channel marketing team collaborate with other departments, such as sales, category management, and digital/eBusiness, to drive business growth?
• What are the key priorities for this role in the first 90 days?
• How does Fortune Brands support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, particularly for hybrid roles like this one?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in channel marketing, data analysis, and leadership
• Prepare examples of your own relevant experience in channel marketing, including any projects or campaigns you have managed
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.