🔹 Job Title: Senior Manager, Channel Marketing
🔹 Company: Fortune Brands
🔹 Location: Deerfield, Illinois, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid flexibility
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively across various teams and functions.
✅ Collaborate with SBU product marketing teams to identify and implement growth initiatives within the current product portfolio and expansion areas
✅ Understand SBU P&L objectives to make sound go-to-market recommendations that drive top and bottom lines
✅ Operate as the Channel Lead and collaborate with sales, product marketing, marketing services, and GBM in the areas of growth initiatives, program development and implementation, research, presentations, and training delivery on new and existing products
✅ Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis, and close collaboration with sales and SBU partners
✅ Provide input to brand and merchandising messaging to ensure they align with the overall channel strategy and drive the best possible customer experience within specific accounts
✅ Develop comprehensive measurement tools to evaluate program/promotional effectiveness and recommend changes and improvements as required
✅ Lead the creation of a comprehensive ongoing channel situation analysis that monitors sales, margin, and volume across key products and customers, and develop action plans to address unexpected challenges
✅ Partner with marketing services to ensure the development of 2D, 3D, and digital collateral to drive product launches, promotions, key marketing campaigns, programs within the channel, and customer-specific marketing
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive channel success.
Education: Bachelor's degree in Marketing, Business, or a related field is required; MBA is preferred
Experience: Minimum of 8 years of sales and/or marketing experience is required. Channel leadership experience is preferred. Experience within the Consumer/Durable Goods industry is preferred.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on channel strategy and cross-functional collaboration. Experience in the Consumer/Durable Goods industry is a plus.
Salary Range: The estimated base salary range for this role is $105,000 USD - $165,000 USD per year. Actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.
Benefits:
Working Hours: Full-time, typically 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and the company's size. Benefits are comprehensive and competitive, focusing on overall wellbeing and flexibility.
Industry: Fortune Brands operates in the Manufacturing industry, focusing on home products, security, and commercial building markets. The company is a brand, innovation, and channel leader, with a portfolio of well-known brands such as Moen, House of Rohl, and Master Lock.
Company Size: Fortune Brands has 10,001+ employees, providing a large and diverse work environment. This size allows for numerous growth opportunities and exposure to various aspects of the business.
Founded: Fortune Brands was founded in 1997 and has since grown into a global leader in its industries.
Company Description:
Company Specialties:
Company Website: http://www.fbin.com
ASSUMPTION: Fortune Brands is a well-established company with a strong reputation in its industries. Its focus on innovation, diversity, and inclusion makes it an attractive employer for many candidates.
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Senior Manager, Channel Marketing, will report directly to the Vice President of Marketing and collaborate with various cross-functional teams, including SBUs, Digital/eBusiness, Sales, Marketing Services, and Global Brand Management (GBM).
Work Arrangement: This role is eligible for a hybrid schedule based out of Deerfield, IL. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across the U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness, and recreation.
Growth Opportunities:
ASSUMPTION: This role offers strong growth potential, both within the marketing function and across other departments within the organization. The company's large size and diverse portfolio of brands provide numerous opportunities for career advancement.
Office Type: Fortune Brands' new world-class campus in Deerfield, IL, will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness, and recreation.
Office Location(s): 520 Lake Cook Road, Deerfield, IL, US
Geographic Context:
Work Schedule: Full-time, typically 40 hours per week, with flexible work arrangements available
ASSUMPTION: The new world-class campus in Deerfield will provide an engaging and collaborative work environment, with amenities designed to support work-life balance. The location offers easy access to Chicago's amenities and a diverse range of housing options.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Channel Marketing, Sales, Product Marketing, Project Management, Analytical Skills, Problem Solving, Communication, Collaboration, Team Leadership, Financial Acumen, Market Research, Training Delivery, Customer Experience, Growth Initiatives, Digital Marketing, Brand Management
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, cross-functional collaboration, and industry knowledge. Demonstrating a strong understanding of channel marketing and relevant experience will be crucial for success in this role.
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the incumbent's role-specific needs.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Fortune Brands values a culture of innovation, collaboration, and diversity, equity, and inclusion. Candidates should assess their fit with these values and the company's work style to ensure a successful and fulfilling career.
ASSUMPTION: The role presents several challenges that require strong leadership, communication, and adaptability skills. Candidates should carefully consider these challenges and assess their fit with the role's requirements and the company's culture.
ASSUMPTION: This role is unique in its focus on channel marketing and cross-functional collaboration, presenting both challenges and opportunities for candidates with relevant experience and skills.
ASSUMPTION: These sample projects illustrate the role's focus on strategic planning, cross-functional collaboration, and data-driven decision-making to drive channel success.
ASSUMPTION: These key questions help candidates assess the role's fit with their career goals, work-life balance preferences, and cultural values, as well as gain insights into the company's strategic priorities and challenges.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.