📌 Core Information
🔹 Job Title: Director, Consumer Marketing Communications
🔹 Company: Abbott
🔹 Location: Alameda, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global consumer marketing communications strategy for Abbott Libre CGM portfolio
- Driving deep engagement across the diabetes consumer journey through integrated campaigns
- Building and leading high-performing marketing teams globally
- Partnering with cross-functional stakeholders to ensure consistent and innovative consumer programs
- Navigating ambiguity and evolving priorities to set clear vision and drive momentum
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a global, matrixed organization.
📋 Key Responsibilities
✅ Own the end-to-end strategy and development of global consumer communication platforms across key initiatives, product launches, and lifecycle campaigns
✅ Define and evolve Libre’s consumer brand positioning and core value propositions based on insights, competitive dynamics, and market trends
✅ Build, lead, and mentor a team of marketers to drive strategic execution, creative development, and performance optimization across regions
✅ Shape and manage a global network of agency partners to deliver high-impact creative, paid media, social, and digital campaigns aligned with brand strategy
✅ Partner closely with Area teams to ensure the relevance, localization, and adoption of global campaign assets and messaging
✅ Align closely with HCP marketing, digital, and commercial counterparts to deliver an integrated experience
✅ Provide strategic clarity in fast-moving environments; guide teams and stakeholders through uncertainty with confidence and focus
✅ Lead strategic input and communications planning for brand strategy forums, senior leadership presentations, and global marketing planning cycles
✅ Ensure brand consistency and excellence in execution across all consumer-facing materials globally
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or related field
Experience: 12+ years in consumer marketing roles
Required Skills:
- Proven success leading high-performing marketing teams in a global, matrixed organization
- Proven experience developing and launching consumer campaigns at scale
- Strong executive presence with the ability to influence cross-functional stakeholders and senior leadership
- Proven ability to lead teams and drive results amid ambiguity
- Exceptional storytelling, presentation, and communication skills
- Willingness to travel globally (15%) including field immersion and international team workshops
Preferred Skills:
- MBA or Master’s degree in relevant field
- Experience in diabetes, medtech, or digital health
- Familiarity with omnichannel marketing, measurement frameworks, and marketing technology platforms
- Experience managing agency networks and global campaign development across regions
- Ability to operate effectively in dynamic, fast-paced environments with competing priorities
ASSUMPTION: Candidates with experience in the diabetes or medical device industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $169,300.00 – $338,700.00 per year
Benefits:
- Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
- Excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit
Working Hours: Standard, 40 hours per week
ASSUMPTION: The salary range provided is inclusive of base pay and may not include additional compensation such as bonuses, stock options, or other incentives.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, with a focus on diagnostics, medical devices, nutritionals, and branded generic medicines. The company serves people in more than 160 countries worldwide.
Company Size: Abbott is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Abbott was founded in 1888 and has a rich history of innovation and growth in the healthcare industry.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines
- Abbott's 114,000 colleagues serve people in more than 160 countries
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com
ASSUMPTION: Abbott's extensive global presence and diverse product portfolio offer candidates the opportunity to work on a wide range of projects and initiatives.
📊 Role Analysis
Career Level: This role is at the director level, offering significant responsibility and the opportunity to make a strategic impact on the company's consumer marketing efforts.
Reporting Structure: The Director, Consumer Marketing Communications reports directly to the Global Strategic Marketing leadership team.
Work Arrangement: This role is on-site, with the expectation of traveling globally up to 15% of the time for field immersion and international team workshops.
Growth Opportunities:
- Potential to advance within the marketing organization or explore other functions within Abbott
- Opportunities to work on high-impact projects and initiatives that drive business results
- Chance to develop leadership and management skills by building and mentoring a high-performing marketing team
ASSUMPTION: Abbott's large size and diverse business segments provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Abbott's Alameda office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 2601 Harbor Bay Parkway, Alameda, California, United States
Geographic Context:
- Alameda is a suburban city located in the San Francisco Bay Area, offering a mix of urban and outdoor lifestyle options
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
- Alameda is conveniently located near major transportation hubs, making it easily accessible for commuters
Work Schedule: Standard, 40 hours per week, with the expectation of traveling globally up to 15% of the time
ASSUMPTION: The Alameda office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team
- On-site or virtual interview with the hiring manager and other key stakeholders
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Cultural fit and alignment with Abbott's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the diabetes market and Abbott's Libre CGM portfolio
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Consumer Marketing, Brand Strategy, Campaign Development, Global Marketing, Team Leadership, Agency Management, Diabetes, CGM, Abbott Libre
ASSUMPTION: Abbott's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit for the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Adobe Campaign)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, JIRA)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Quality
- Performance
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making
- Results-oriented and action-oriented culture
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with evolving priorities?
- Are you comfortable working in a global, matrixed organization with cross-functional stakeholders?
- Do you have strong communication and influencing skills, with the ability to drive results through ambiguity?
ASSUMPTION: Abbott's culture values innovation, collaboration, and a results-oriented mindset, with a strong emphasis on cross-functional teamwork and data-driven decision-making.
⚠️ Potential Challenges
- Managing a global team with diverse perspectives and time zones
- Navigating a complex, matrixed organization with multiple stakeholders
- Balancing strategic thinking with tactical execution in a fast-paced environment
- Adapting to evolving priorities and changing market dynamics
ASSUMPTION: These challenges are inherent to a global, matrixed organization and require strong leadership, adaptability, and strategic thinking to overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on consumer marketing communications for Abbott's Libre CGM portfolio
- Similar roles in the industry may include Senior Marketing Manager, Global Brand Manager, or Marketing Director for other medical device or healthcare companies
- Career paths for this role may include advancement to Vice President or Chief Marketing Officer within Abbott or other healthcare organizations
ASSUMPTION: While this role is unique in its focus on Abbott's Libre CGM portfolio, it shares similarities with other global marketing leadership positions in the healthcare industry.
📝 Sample Projects
- Developing and executing a global campaign to launch a new feature or product within the Abbott Libre CGM portfolio
- Conducting market research and competitive analysis to inform brand positioning and messaging strategy
- Managing a global team to create and localize campaign assets for multiple regions and channels
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Director, Consumer Marketing Communications role within Abbott's global marketing organization.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Abbott's Libre CGM portfolio?
- What are the key priorities for the first 90 days in this role?
- How does the marketing team collaborate with other functions, such as sales, digital, and commercial, to deliver an integrated consumer experience?
- What opportunities are there for growth and development within this role and the broader marketing organization?
- How does Abbott support work-life balance for employees in this role?
ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, priorities, and growth opportunities, as well as Abbott's culture and support for work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Review Abbott's benefits package and consider how it aligns with your personal and professional needs
- Follow up with Abbott's HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
