🔹 Job Title: Director, Content Analytics & Insights
🔹 Company: Univision
🔹 Location: Bogotá, Colombia
🔹 Job Type: Full-Time
🔹 Category: Data Science & Analytics
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong strategic thinker with exceptional analytical skills and the ability to translate complex data into actionable insights and strategies that drive business growth.
✅ Strategic Leadership: Set the vision and strategy for how data can be used to inform content decisions, drive audience growth, and improve overall performance across digital and TV platforms.
✅ Team Management: Manage and mentor a team of data scientists, ensuring the delivery of high-quality, data-driven insights that support editorial operations, content optimization, and audience growth initiatives.
✅ Data Analysis & Reporting: Oversee the analysis of large datasets to identify trends, patterns, and insights that can inform editorial decision-making and content strategy across all platforms.
✅ Audience Segmentation: Guide the development and implementation of advanced audience segmentation strategies to better understand user behavior, preferences, and demographics, enabling targeted content creation and personalized experiences.
✅ Content Optimization: Collaborate with managing editors, content producers, and other stakeholders to optimize content for maximum audience reach and engagement, using data-driven recommendations.
✅ Predictive Modeling: Lead the development and deployment of predictive models to forecast content performance, user engagement, and other key metrics, helping the editorial team to make proactive, data-informed decisions.
✅ A/B Testing & Experimentation: Oversee the design and execution of A/B tests to evaluate the impact of different content formats, headlines, images, and distribution strategies on audience engagement and growth.
✅ Performance Metrics: Define, track, and report on key performance indicators (KPIs) related to content performance, audience growth, and user engagement, providing actionable insights to the editorial and executive teams.
✅ Data-Driven Editorial Strategy: Work closely with the Director of Product and Audience Growth to develop and refine a data-driven editorial strategy that aligns with overall business goals and drives audience growth across all platforms.
✅ Translation of Insights to TV Consumption: Translate insights from digital behavior to TV consumption patterns to support linear teams, providing data-driven insights to drive tune-in and enhance TV audience engagement.
✅ Research & Benchmarking: Continuously benchmark content performance against other media outlets, creators, and industry trends, identifying opportunities for improvement and innovation in content strategy.
✅ Cross-Functional Collaboration: Collaborate with cross-functional teams, including marketing, product, and technology, to ensure data-driven insights are integrated into broader company strategies and initiatives.
ASSUMPTION: This role requires a strong understanding of editorial processes, content creation, and audience engagement strategies within a digital media environment.
Education: Bachelor’s or master’s degree in Data Science, Statistics, Computer Science, or a related field.
Experience: 7+ years of experience in a data science role, with at least 3 years in a leadership or director-level position.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the Spanish-language media industry or a strong understanding of Hispanic audiences may have an advantage in this role.
Salary Range: $120,000 - $160,000 USD per year (Estimated based on market research and experience level)
Benefits:
Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on market research and the experience level required for this role. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
Industry: Univision is a leading Spanish-language media company, focusing on news, sports, music, and entertainment. It is the #1 network among U.S. Hispanics for more than three decades.
Company Size: Univision has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Univision was founded in 1961 and has since grown to become a prominent player in the Spanish-language media landscape.
Company Description:
Company Specialties:
Company Website: https://www.univision.com/
ASSUMPTION: Univision's focus on Spanish-language content and Hispanic audiences makes it an attractive option for candidates interested in working in a culturally diverse environment.
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking, team management, and hands-on data analysis.
Reporting Structure: The Director of Content Analytics & Insights will report directly to the Senior Vice President of Editorial Operations and will oversee a team of data scientists.
Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in data science and analytics within the media industry.
Office Type: Univision's Bogotá office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 8551 NW 30th Terrace, Miami, Florida 33122, US
Geographic Context:
Work Schedule: The work schedule is primarily Monday-Friday, with some flexibility for occasional remote work or adjusted hours to accommodate team meetings and deadlines.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Data Science, Team Management, Data Analysis, Audience Segmentation, Content Optimization, Predictive Modeling, A/B Testing, Performance Metrics, Strategic Thinking, Communication Skills, Attention to Detail, Industry Knowledge, Spanish-Language Media, Hispanic Audiences
ASSUMPTION: Univision's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the organization.
ASSUMPTION: Candidates should have experience with relevant data visualization, machine learning, and web analytics tools, as well as proficiency in SQL and other database management systems.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Univision values candidates who are innovative, collaborative, and adaptable, with strong communication skills and a passion for Spanish-language media and Hispanic audiences.
ASSUMPTION: Candidates should be comfortable with the challenges of managing a team, balancing strategic thinking and hands-on data analysis, and working in a fast-paced, dynamic environment.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and the opportunities it offers for working in the Spanish-language media industry and driving business growth through data-driven insights.
ASSUMPTION: These sample projects illustrate the hands-on data analysis and strategic thinking required for this role, as well as the opportunity to work on high-impact projects that drive business growth and enhance Univision's position in the Spanish-language media landscape.
ASSUMPTION: These key questions help candidates better understand the team structure, company culture, and growth opportunities within Univision, as well as the specific priorities and expectations for this role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.