📌 Core Information
🔹 Job Title: Director Content Marketing and Strategy
🔹 Company: Dataminr
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: SEO & Content Marketing
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📌 Essential Job Details
🚀 Job Overview
This is an exciting opportunity to lead Dataminr's content marketing strategy and execution as the Director of Content Marketing and Strategy. Reporting to the VP of Corporate Communications, you will manage a team responsible for driving brand awareness and demand generation through impactful content. You will own the content roadmap, ensuring compelling storytelling to support Dataminr's marketing, sales, product, and thought leadership initiatives.
ASSUMPTION: The role is focused on B2B content marketing, as Dataminr is a B2B tech company.
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📋 Key Responsibilities
✅ Develop and execute an end-to-end content strategy that positions Dataminr as a leader in real-time information
✅ Own the content roadmap, aligning with marketing, sales, and product priorities and delivering against time-bound goals
✅ Proactively design content campaigns that amplify top-of-funnel brand awareness and middle-of-funnel demand generation
✅ Amplify the employer brand through content around corporate initiatives, programs, thought leaders, and culture
✅ Design content strategies that support regional needs, primarily in EMEA
✅ Develop and monitor key performance metrics for content, including organic traffic, SEO, engagement, activation, and leads driven to product
✅ Partner with PR, social, and digital teams to amplify content across earned, owned, and paid channels
✅ Serve as an evangelist for Dataminr's message, brand, and content through thought leadership and blogging
ASSUMPTION: The role involves managing a small team to deliver on the content strategy and collaborate cross-functionally.
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🎯 Required Qualifications
Education: BS/MS degree in Marketing or a related field. Journalism experience is a plus.
Experience: 8+ years of demonstrable experience across content strategy, asset development, and demand generation, preferably in the B2B technology/SaaS space.
Skills: Strong leadership and communication skills, both written and verbal. Proven experience in performance analytics and data-driven decision-making to optimize content. Strong understanding of SEO best practices. Ability to coordinate between multiple teams and manage external content resources.
ASSUMPTION: The ideal candidate has experience leading a content marketing team and driving measurable results in a B2B tech/SaaS environment.
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💰 Compensation & Benefits
Salary Range: $138,720 - $204,000
Benefits: Comprehensive medical, dental, and vision insurance; generous PTO and remote work options; paid parental leave; mental health benefits; company equity (RSUs)
Industry Comparison: The provided salary range appears to be competitive for a Director-level content marketing role in the technology industry, based on industry data.
ASSUMPTION: The salary range is reasonable for this position in the U.S. technology industry, based on typical compensation levels for similar roles.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Dataminr is a leading AI company that provides real-time information and crisis response solutions to a global enterprise customer base.
Company Size: Dataminr has over 600 employees across seven global offices.
Company Stage: Dataminr is a well-established, mature tech company, recently valued at $4.1 billion.
ASSUMPTION: Dataminr is a successful, growing technology company serving enterprise customers with its AI-powered information and crisis response solutions.
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📊 Role Analysis
Career Level: This is a senior-level Director role, responsible for leading a content marketing team and driving content strategy.
Reporting Structure: The Director of Content Marketing and Strategy reports to the VP of Corporate Communications.
Team Size/Composition: The role involves managing a small but "mighty" content marketing team.
Growth Opportunities: There is potential for career advancement within Dataminr's marketing and communications functions.
ASSUMPTION: This is a strategic, leadership-oriented role with opportunities to grow and take on increased responsibilities within the organization.
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🌍 Location & Work Environment
Office Type: This role can be remote anywhere in the U.S., with a preference for candidates in the Eastern or Central time zones.
Geographic Context: As a leading tech company, Dataminr is likely located in or near a major U.S. tech hub, with a supportive work environment.
Work Schedule: The role follows a standard full-time work schedule, with flexible remote work options.
Regional Considerations: Remote work may provide more flexibility for applicants, but time zone alignment with the company's headquarters is preferred.
ASSUMPTION: Dataminr offers a modern, remote-friendly work environment with some preference for candidates in certain time zones.
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💼 Interview & Application Insights
Typical Process: The interview process may include a screening call, technical/skills assessment, team/culture interviews, and a final interview with senior leadership.
Key Assessment Areas: Employers will likely evaluate the candidate's content strategy expertise, data-driven decision-making, cross-functional collaboration, and cultural fit.
Application Tips: Applicants should highlight their experience in developing and executing successful B2B content marketing campaigns, as well as their ability to drive measurable results.
ATS Keywords: Relevant keywords to include in the application may include "content marketing strategy," "demand generation," "SEO," "data-driven," and "B2B technology."
ASSUMPTION: The interview process and application tips are based on standard practices for senior-level content marketing roles in the technology industry.
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🛠️ Tools & Technologies
The Director of Content Marketing and Strategy at Dataminr may be expected to have experience with content management systems, marketing automation platforms, analytics tools, and SEO/content optimization software.
ASSUMPTION: These are industry-standard tools and technologies commonly used in content marketing roles.
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👔 Cultural Fit Considerations
Company Values: Dataminr values diversity, inclusion, and social responsibility, as evidenced by their commitment to empowering employees, fostering a culture of allyship, and using AI for the greater good.
Work Style: The role requires a self-starter, strategic thinker, and strong collaborator who can work cross-functionally to deliver content that supports Dataminr's business goals.
Self-Assessment: Applicants should consider whether they are passionate about B2B content creation, thrive in a fast-paced environment, and are committed to Dataminr's mission of using AI for positive change.
ASSUMPTION: Dataminr has a culture that values innovation, diversity, and social impact, which should be considered by applicants.
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⚠️ Potential Challenges
The Director of Content Marketing and Strategy may face the challenge of balancing multiple priorities and stakeholder needs while driving a cohesive content strategy. Effectively measuring and optimizing content performance could also be a key focus area.
ASSUMPTION: Leading a content marketing function in a fast-paced tech company may involve managing a diverse set of responsibilities and data-driven decision-making.
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📈 Similar Roles Comparison
This Director of Content Marketing and Strategy role is similar to other senior-level content marketing positions in the technology industry, with a focus on developing and executing a comprehensive content strategy to support business goals. However, the emphasis on real-time information and AI-powered solutions may be unique to Dataminr's specific offerings.
ASSUMPTION: The core responsibilities and required qualifications are typical for a senior-level content marketing role in the tech sector.
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📝 Sample Projects
As the Director of Content Marketing and Strategy at Dataminr, you may be responsible for projects such as:
- Developing a content roadmap and editorial calendar to support key marketing, sales, and product initiatives
- Creating thought leadership content (e.g., blog posts, webinars, whitepapers) to position Dataminr as an industry expert
- Designing and launching a content campaign to drive brand awareness and lead generation
- Optimizing the company's website and other digital properties to improve SEO and user engagement
- Collaborating with cross-functional teams to create and distribute content across owned, earned, and paid channels
ASSUMPTION: These sample projects are based on the listed responsibilities and are intended to provide illustrative examples of the type of work the Director may undertake.
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❓ Key Questions to Ask During Interview
- How does the content marketing function collaborate with other teams (e.g., marketing, sales, product) to align on priorities and deliver integrated campaigns?
- What are the key performance metrics and KPIs used to measure the success of the content marketing strategy?
- Can you share examples of content initiatives that have been particularly successful in driving awareness, engagement, or conversions?
- What are the main challenges the content marketing team currently faces, and how would you approach addressing them?
- How does Dataminr's commitment to using AI for the greater good and positive social impact translate to the company's content and communications?
- What opportunities exist for the content marketing team to contribute to Dataminr's employer branding and talent attraction efforts?
ASSUMPTION: These questions are designed to help the candidate evaluate the role, the team, and the company's culture and priorities.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
1. Carefully review the job description and required qualifications to ensure they meet the criteria.
2. Tailor their resume and cover letter to highlight their relevant experience in B2B content marketing, with a focus on demonstrating their ability to drive measurable results.
3. Research Dataminr's business, products, and industry reputation to understand the company context and prepare thoughtful questions for the interview.
4. Practice articulating their strategic approach to content marketing and their passion for Dataminr's mission of using AI for the greater good.
5. Optimize their application for relevant applicant tracking systems by incorporating industry-standard keywords related to content strategy, demand generation, and B2B technology.
By following these steps, applicants can position themselves as strong candidates for this exciting Director of Content Marketing and Strategy role at Dataminr.
