📌 Core Information
🔹 Job Title: Director, Creative and Communications
🔹 Company: EcoVadis
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a brand strategy that drives growth and thought leadership
- Crafting compelling brand narratives and visual identities
- Collaborating with cross-functional teams to deliver integrated campaigns
- Building and managing an in-house creative team
- Leveraging data and AI to inform strategies and measure performance
ASSUMPTION: This role requires a strategic thinker with a strong creative background and proven leadership experience in a global marketing environment.
📋 Key Responsibilities
✅ Develop and create a brand strategy that articulates unique value proposition, brand personality, and positioning in the market
✅ Craft compelling brand narratives that resonate with target audiences and drive thought leadership and growth
✅ Deliver a unique and ownable visual identity for the brand
✅ Deliver a redesigned website that drives leads and brings the brand to life
✅ Foster brand partnerships to grow the business through advocacy, referrals, and growth
✅ Guide the development of high-quality creative assets that are on-brand and align with channel best practices
✅ Collaborate with growth marketing to deliver campaigns throughout the year that drive awareness and generate growth
✅ Create an organic social strategy and manage execution
✅ Deliver a PR strategy working with agencies and in-house PR leaders to drive press coverage
✅ Leverage customer insights and social listening to inform brand position, messaging, and initiatives
✅ Collaborate with product marketing and product design to ensure brand consistency and elevate the customer experience
✅ Build an in-house creative, design, and copy team by hiring full-time team members and creating a network of agencies and freelancers
✅ Work with regional marketing to execute events consistent with the brand and leverage these as opportunities to further the brand
✅ Leverage AI and integrate AI into workflows to drive creative concepting, testing, and execution
✅ Measure brand performance and scorecard, analyze campaign performance, extract key insights, and communicate results to stakeholders
✅ Manage campaign execution, ensuring timely launches and creating an input process into the creative team
ASSUMPTION: This role requires a strong understanding of brand strategy, storytelling, and campaign management, as well as the ability to lead and mentor a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 12+ years of experience at top-tier global advertising and/or creative agencies, with at least 4 years in a leadership role. Experience working in the US market is required.
Required Skills:
- Proven track record of building and scaling successful brands
- Strong leadership, communication, and interpersonal skills
- Excellent data analysis and reporting skills
- Deep expertise in all major digital marketing channels
- Ability to extract actionable insights from data and communicate them effectively to stakeholders
Preferred Skills:
- Experience working with agencies and building in-house teams
- Fluency in multiple languages
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in brand strategy, campaign management, and team leadership.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (Estimated based on industry standards for a Director-level role in London)
Benefits:
- Support with all necessary office and IT equipment
- Flexible working hours
- Wellness allowance for mental and physical wellbeing
- Access to professional mental health support
- Referral bonus policy
- Learning and development opportunities
- Sustainability events and community involvement
- Peer recognition program
- Employee-led resource groups
- Cycle to work scheme
- Remote work from abroad policy
- Hybrid work organization
- Pension contributions and optional private health coverage
- Internet and electricity bill allowance
- Life insurance
- Subsidised travel in London
- Community service day when volunteering
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in London. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: EcoVadis is a leading provider of business sustainability ratings, helping companies analyze their environmental, social, and ethical risks. They operate in the Software as a Service (SaaS) industry.
Company Size: EcoVadis has 11-50 employees, which means the company is small to medium-sized. This can provide opportunities for growth and impact but may also have limited resources compared to larger organizations.
Founded: EcoVadis was founded in 2015, making it a relatively young company with a short but impactful history.
Company Description:
- EcoVadis works with companies to guide them towards sustainable business practices
- Their solutions are backed by an international team of experts and powerful technology
- Their mission is to guide all companies toward a sustainable world
Company Specialties:
- Business sustainability ratings
- Risk management
- Corporate social responsibility
- Impact evaluation
- Community engagement
Company Website: https://ecovadis.com/
ASSUMPTION: EcoVadis is a purpose-driven company focused on sustainability, which may appeal to candidates who want to make a positive impact through their work.
📊 Role Analysis
Career Level: This role is at the Director level, indicating a high level of responsibility and strategic decision-making.
Reporting Structure: The Director, Creative and Communications will likely report directly to the Chief Marketing Officer (CMO) or another senior marketing leader.
Work Arrangement: This role is hybrid, with a combination of on-site and remote work. The specific arrangement may vary depending on the company's policies and the employee's needs.
Growth Opportunities:
- As a Director-level role, there may be opportunities to progress to a VP or C-level position within the marketing department or the company as a whole
- Given EcoVadis' focus on growth and impact, there may be opportunities to expand the team and take on additional responsibilities
- The company's commitment to sustainability and purpose-driven work may provide opportunities for professional development and growth in related fields
ASSUMPTION: This role offers significant growth potential for the right candidate, both within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: EcoVadis has a hybrid work environment, with a combination of on-site and remote work.
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global city with a thriving business ecosystem
- The city is known for its multicultural environment and vibrant arts scene
- London has a high cost of living compared to other UK cities but offers competitive salaries to reflect this
Work Schedule: The work schedule is full-time, with 37.5 hours per week. The specific hours may vary depending on the company's policies and the employee's needs.
ASSUMPTION: The hybrid work environment offers flexibility and a good work-life balance, while the location in London provides access to a dynamic business ecosystem and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with the CMO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Brand strategy and storytelling
- Campaign management and execution
- Leadership and team management
- Data analysis and reporting
- Cultural fit and alignment with EcoVadis' mission and values
Application Tips:
- Highlight relevant experience and achievements in brand strategy, campaign management, and team leadership
- Tailor your resume and cover letter to emphasize your fit with EcoVadis' mission and values
- Prepare examples of your work, including brand narratives, visual identities, and campaign results
- Practice common interview questions and be prepared to discuss your thought process and approach to brand strategy and campaign management
ATS Keywords: Brand strategy, brand storytelling, campaign management, team leadership, data analysis, digital marketing, hybrid work, London
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit with EcoVadis' mission and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven: EcoVadis is committed to guiding companies towards a sustainable world
- Inclusive: EcoVadis values diversity and fosters an inclusive work environment
- Collaborative: EcoVadis encourages cross-functional collaboration and teamwork
Work Style:
- Hybrid work environment with a combination of on-site and remote work
- Focus on results and impact, rather than hours worked
- Data-driven decision-making and continuous improvement
Self-Assessment Questions:
- How do you align with EcoVadis' mission to guide companies towards a sustainable world?
- How do you approach building and managing a high-performing creative team in a hybrid work environment?
- How do you balance data-driven decision-making with creative storytelling and brand strategy?
ASSUMPTION: EcoVadis values candidates who are passionate about sustainability, collaborative, and results-driven, with a strong focus on cultural fit and alignment with the company's mission and values.
⚠️ Potential Challenges
- Balancing the demands of a strategic, leadership role with the need to manage and mentor a creative team
- Navigating a small to medium-sized company with limited resources compared to larger organizations
- Adapting to a hybrid work environment and managing remote team members
- Keeping up with the fast-paced nature of the marketing industry and evolving customer expectations
ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Director of Brand Marketing or a VP of Creative Services, with a focus on brand strategy, campaign management, and team leadership
- EcoVadis' focus on sustainability and purpose-driven work sets it apart from other companies in the software industry
- Career progression in this role may lead to VP or C-level positions within the marketing department or the company as a whole
ASSUMPTION: This role offers unique opportunities for growth and impact in the sustainability and software industries.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new product or service launch
- Crafting a compelling brand narrative that resonates with target audiences and drives thought leadership
- Managing a cross-functional team to deliver a high-impact marketing campaign that generates measurable results
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic brand initiatives that drive growth and impact.
❓ Key Questions to Ask During Interview
- How does EcoVadis measure the success of its brand initiatives, and how can I contribute to improving these metrics?
- What are the biggest challenges facing the creative and communications team, and how can I help address them?
- How does EcoVadis support the professional development and growth of its employees, particularly in the marketing department?
- What are the key priorities for this role in the first 90 days, and how can I hit the ground running?
- How does EcoVadis foster a culture of collaboration and cross-functional teamwork, particularly in a hybrid work environment?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company's priorities, and their fit with EcoVadis' culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit with EcoVadis' mission and values
- Prepare examples of your work, including brand narratives, visual identities, and campaign results
- Practice common interview questions and be prepared to discuss your thought process and approach to brand strategy and campaign management
- Follow up with the hiring team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
