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Director - Creative & Content Marketing

Catapult Sports
Full-time
On-site
London, City of, United Kingdom
πŸ” SEO & Content Marketing
Here is the enhanced job description in HTML format:

πŸ“Œ Core Information

  • Job Title: Director - Creative & Content Marketing
  • Company: Catapult Sports
  • Location: London, City of, United Kingdom
  • Job Type: {Full-time/Part-time/Contract}
  • Category: πŸ” SEO & Content Marketing

πŸ“Œ Essential Job Details

πŸš€ Job Overview

The Director of Creative & Content will be responsible for leading the creative vision and content strategy for Catapult, a fast-growing SaaS B2B company in the sports industry. This role requires a highly creative, strategic leader who can elevate the company's brand and messaging across all touchpoints.

πŸ“‹ Key Responsibilities

  • βœ… Own the creative vision for Catapult, ensuring that all visual and written content aligns with brand guidelines and resonates with the target audience in the sports tech space.
  • βœ… Develop and implement a comprehensive content strategy that spans blog posts, white papers, case studies, infographics, videos, webinars, and more to support demand generation and thought leadership.
  • βœ… Lead and inspire a team of creative designers, content marketers, writers, and multimedia specialists, fostering an environment of innovation, collaboration, and growth.
  • βœ… Partner with the growth marketing and digital teams to optimize creative performance in paid media, organic social, SEO, and other digital channels.
  • βœ… Work closely with the sales team to create sales enablement content and collaborate with the customer success team to develop content that helps users maximize product value and adoption.

🎯 Required Qualifications

Education: Not specified

Experience: 8+ years of experience in creative and content roles within a SaaS B2B environment, with at least 4 years in a leadership capacity.

Skills:

  • Proven track record of leading successful creative campaigns and developing compelling content strategies that drive brand awareness and engagement.
  • Strong experience in sports marketing or a deep understanding of the sports industry is highly desirable.
  • Expertise in multichannel content creation (written, video, visual design) with a keen eye for brand storytelling and customer engagement.
  • Strong leadership skills with demonstrated experience managing and developing creative teams.
  • Ability to analyze content performance data and translate insights into actionable strategies.
  • Excellent written and verbal communication skills, with the ability to translate complex ideas into engaging content.

πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: ASSUMPTION: The salary range for this role is likely competitive with other Director-level creative and content marketing positions in the SaaS B2B industry in the London area, though the exact range is not provided.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: Catapult Sports is a leading provider of sports technology and analytics solutions, serving over 3,000 teams worldwide across various professional leagues and organizations.

Company Size: ASSUMPTION: Based on the information provided, Catapult Sports appears to be a fast-growing SaaS company, likely with a sizable global workforce to support its extensive client base.

Company Stage: ASSUMPTION: Catapult Sports is in a growth stage, as indicated by its position as a "fast-growing SaaS B2B company in the sports industry".

πŸ“Š Role Analysis

Career Level: Senior/Leadership

Reporting Structure: ASSUMPTION: The Director of Creative & Content will likely report to a senior marketing or executive-level leader within the organization.

Team Size/Composition: ASSUMPTION: The Director will manage a team of creative and content marketing professionals, including designers, writers, and multimedia specialists.

Growth Opportunities: As a leadership role, the Director of Creative & Content has opportunities to further develop their skills, expand their team, and contribute to the company's overall marketing and growth strategies.

🌍 Location & Work Environment

Office Type: ASSUMPTION: The role is based in the company's London office, but the specific work arrangement (in-office, hybrid, or remote) is not specified.

Geographic Context: London is a major global hub for technology and innovation, offering a diverse talent pool and vibrant business environment.

Work Schedule: ASSUMPTION: The work schedule for this role is likely standard for a senior marketing position, with some flexibility to accommodate campaign deadlines and client needs.

Regional Considerations: ASSUMPTION: London's multicultural workforce and dynamic tech ecosystem may provide valuable networking and professional development opportunities for the Director of Creative & Content.

πŸ’Ό Interview & Application Insights

Typical Process: The interview process for this role may involve an initial phone/video screen, followed by in-person or virtual interviews with the hiring manager, team members, and key stakeholders. Candidates may also be asked to complete a content strategy or creative exercise to demonstrate their skills.

Key Assessment Areas: Employers will likely evaluate the candidate's creative vision, content marketing expertise, team leadership abilities, and data-driven decision-making skills.

Application Tips: Applicants should highlight their experience in leading successful creative campaigns and content strategies, as well as their track record of managing and developing high-performing teams. Showcasing their understanding of the sports industry and SaaS B2B environment will also be beneficial.

ATS Keywords: Some relevant keywords to include in applications may include "creative director," "content marketing strategy," "sports marketing," "SaaS," "brand storytelling," "team management," and "data-driven decision making."

πŸ› οΈ Tools & Technologies

Relevant tools and technologies for this role may include content management systems (CMS), email marketing platforms, social media scheduling tools, video production software, and data analytics platforms.

πŸ‘” Cultural Fit Considerations

Company Values: Based on the information provided, Catapult Sports values innovation, collaboration, and a growth mindset. The company culture appears to be ambitious, challenging, and focused on delivering smart solutions for its clients.

Work Style: The role requires a highly creative, strategic leader who can thrive in a fast-paced, SaaS B2B environment. Effective communication, cross-functional collaboration, and a data-driven approach are essential.

Self-Assessment: Candidates should consider whether they possess the necessary combination of creative, strategic, and leadership skills to excel in this role and contribute to Catapult's continued growth and success.

⚠️ Potential Challenges

The Director of Creative & Content may face challenges in aligning the creative vision with the company's business goals, managing a team of diverse marketing professionals, and continuously optimizing content performance across multiple channels.

πŸ“ˆ Similar Roles Comparison

This Director-level creative and content marketing role is typical in the SaaS B2B industry, often responsible for leading a team to develop and execute cohesive, data-driven marketing strategies that drive brand awareness, lead generation, and customer engagement.

πŸ“ Sample Projects

Examples of projects the Director of Creative & Content may work on include developing a comprehensive content calendar, creating a new brand identity and visual guidelines, launching a thought leadership webinar series, optimizing the company's website and social media channels, and producing sales enablement materials to support the sales team.

❓ Key Questions to Ask During Interview

  • How does the creative and content marketing team currently collaborate with other departments (e.g., sales, customer success, product) to achieve business goals?
  • What are the key metrics and KPIs used to measure the success of the creative and content marketing efforts?
  • What are the company's plans for growing the creative and content marketing team in the next 12-24 months?
  • How does Catapult encourage a culture of innovation and continuous improvement within the marketing function?

πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

πŸ“Œ Next Steps for Applicants

To pursue this opportunity effectively, applicants should:

  • Carefully review the job description and required qualifications to ensure a strong fit.
  • Customize their resume and cover letter to highlight relevant experience, skills, and achievements that align with the role.
  • Research Catapult Sports and the sports technology industry to demonstrate their knowledge and enthusiasm during the interview process.
  • Prepare thoughtful questions that showcase their strategic thinking and interest in contributing to the company's growth.
  • Submit a polished application that includes all required materials and follows the employer's application instructions.