Director, Creative Marketing

📌 Core Information

🔹 Job Title: Director, Creative Marketing

🔹 Company: Epic Games

🔹 Location: Cary, North Carolina, United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading a team of Creative Directors and Brand Strategists
• Developing and articulating a compelling creative vision
• Driving strategic integration of brand strategy into creative execution
• Ensuring alignment with marketing strategies for campaign excellence

ASSUMPTION: This job overview suggests a high level of leadership and strategic oversight, implying the candidate will need significant experience in both creative direction and strategic brand management.

📋 Key Responsibilities

✅ Lead and develop a team of Creative Directors and Brand Strategists, fostering a culture of innovation and collaboration.

✅ Develop a clear, compelling creative vision aligning with brand strategy and marketing objectives.

✅ Work closely with development partners to ensure culturally relevant campaigns.

✅ Drive strategic integration of brand strategy into creative execution.

✅ Present creative strategies and concepts to senior leadership with confidence.

ASSUMPTION: These responsibilities indicate a need for both deep creative expertise and strong leadership skills, assuming that the role will be heavily involved in strategic planning and execution.

🎯 Required Qualifications

Education: Not specified

Experience: Extensive experience in developing successful creative marketing campaigns with a strong brand focus. Demonstrated leadership in both agency and in-house settings.

Required Skills:

• Creative Marketing
• Brand Strategy
• Team Leadership

Preferred Skills:

• Strategic Thinking
• Exceptional Communication

ASSUMPTION: Given the role's seniority, it assumes a bachelor's degree in a related field is a minimum standard, although this is not specified. Preferred skills suggest an emphasis on both strategic and communication prowess to effectively lead projects.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• 100% premiums covered for medical, dental, and vision
• 401k with competitive match
• Mental well-being program with free therapy and coaching
• Unlimited PTO and sick time

Working Hours: 40 hours per week

ASSUMPTION: The benefits package suggests a very competitive and supportive work environment typical of leading tech companies, aiming to attract top-tier talent.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games

Company Size: 1,001-5,000 employees

Founded: 1991

Company Description:

• Known for Fortnite and Unreal Engine
• Global presence with over 40 offices
• Focuses on interactive entertainment and 3D engine technology

Company Specialties:

• Game Development
• Unreal Engine
• Real-Time Technology

Company Website: http://www.epicgames.com/

ASSUMPTION: This context suggests an innovative and robust corporate setting that offers growth and learning. Epic Games' global footprint and technology leadership could be appealing for candidates interested in international and cutting-edge work.

📊 Role Analysis

Career Level: Senior leadership

Reporting Structure: Likely reports to senior executive team

Work Arrangement: On-site

Growth Opportunities:

• Influence in shaping brand's global creative direction
• Opportunity to lead high-impact, cross-functional projects
• Exposure to international marketing campaigns

ASSUMPTION: Being a senior role, there is significant potential for influencing strategic decisions and driving innovative projects that align with global entertainment and media trends.

🌍 Location & Work Environment

Office Type: Traditional office environment with modern amenities

Office Location(s): Main office in Cary, NC

Geographic Context:

• Cary is part of the thriving Research Triangle area in North Carolina
• Rich cultural and academic environment
• Extensive recreational and suburban lifestyle options

Work Schedule: Standard working hours, with potential flexibility for creative sessions

ASSUMPTION: The office setup suggests a collaborative environment conducive to creative work, likely supporting diverse team interactions and access to innovative tools.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• HR screening interview
• Technical and leadership assessment

Key Assessment Areas:

• Creative leadership
• Strategic alignment with brand goals
• Team collaboration skills

Application Tips:

• Highlight creative campaigns and leadership roles
• Emphasize strategic thinking and brand strategy alignment
• Prepare to discuss examples of cross-functional collaboration

ATS Keywords: Creative Marketing, Brand Strategy, Leadership

ASSUMPTION: The application process appears geared toward assessing both strategic creativity and leadership qualities, emphasizing the integration of creative insights with business objectives.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Familiarity with Unreal Engine beneficial
• Project management software like Asana or Trello

ASSUMPTION: While specific tools are not mentioned, this assumption is based on industry standards for creative roles within a gaming and tech company.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Community focus

Work Style:

• Encourages creative problem-solving
• Values cross-departmental collaboration
• Supports continuous innovation and improvement

Self-Assessment Questions:

• How have you led creative teams to success?
• What are your strategies for aligning brand vision with marketing goals?
• How do you ensure campaigns remain relevant to cultural trends?

ASSUMPTION: Cultural fit is likely centered around adaptability and creativity, valuing team success and the pursuit of innovative solutions.

⚠️ Potential Challenges

• Maintaining creative vision across diverse teams
• Balancing strategic objectives with creative freedom
• Adapting quickly to industry changes
• Ensuring brand consistency across global campaigns

ASSUMPTION: Challenges are typical of senior leadership roles involving strategic oversight and creative direction, especially in a fast-paced industry.

📈 Similar Roles Comparison

• Similar creative leadership positions in global tech companies
• Marketing Director roles focusing on strategic innovation
• Brand Strategy Lead positions in media and entertainment industries

ASSUMPTION: Comparisons made to roles with similar levels of responsibility and industry influence in tech and media sectors.

📝 Sample Projects

• Launching a global campaign for a new game feature
• Developing cross-platform branding strategies
• Pioneering interactive marketing experiences

ASSUMPTION: Sample projects based on the typical responsibilities and potential scope of work implied by the job description.

❓ Key Questions to Ask During Interview

• How does the company support ongoing creative development?
• What are some recent successful campaigns led by the team?
• How do you define "success" in your creative marketing initiatives?
• What tools or technologies are expected to be used daily?
• How is feedback incorporated into creative processes?

ASSUMPTION: Questions are tailored to extract information about the company's approach to creative leadership and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your portfolio showcasing strategic and creative work
• Ensure your resume highlights leadership and innovation
• Be ready to discuss past successes in brand strategy
• Follow up with HR for any additional steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.