📌 Core Information
🔹 Job Title: Director, Creative Marketing
🔹 Company: Great Minds
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Education Administration Programs
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Overseeing the vision for the Great Minds brand across products and customer touchpoints
- Leading integrated teams to develop engaging brand interactions that resonate with users and stakeholders
- Managing and mentoring creative staff, both internal and remote
- Collaborating with content, design, digital, and marketing teams to deliver high-quality content
- Setting guidelines for branding and placement of marks for Great Minds
ASSUMPTION: This role requires a strategic thinker with a strong creative vision and the ability to manage and inspire teams to bring that vision to life.
📋 Key Responsibilities
✅ Cultivate the look and feel of the Great Minds brand across products and customer touchpoints
✅ Inspire and lead integrated teams of designers, copywriters, and digital UX/UI designers across product development and communications
✅ Recruit, build relationships, and oversee the work of independent illustrators, photographers, writers, and designers
✅ Set guidelines for the branding and placement of marks for Great Minds
✅ Improve quality results by studying, evaluating, and redesigning processes
✅ Develop top-quality marketing materials and sales presentations to support the sales team
✅ Create brand platform ideas that are extendable and memorable for external marketing channels
✅ Manage creative consistencies across the enterprise and portfolio
✅ Bring new ideas and innovation to Great Minds products
ASSUMPTION: This role requires a high level of creativity, leadership, and project management skills to ensure consistent branding and high-quality content across various platforms and teams.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant major or equivalent experience
Experience: 15+ years in direct creative design work
Required Skills:
- Proven ability to turn ideas into visual pieces or videos
- Experience in concepting and development of advertising/communications, page design, video, and/or digital UX
- Experience managing internal and remote creative staff
- 10+ years' experience in design, branding, and creative processes applied to environments, print, and digital media
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, and InDesign), Keynote, Microsoft PowerPoint and Word, HTML, and other relevant tools
Preferred Skills:
- Experience in the education sector
- Experience as an art director/creative director for cross-channel content
- Strong conceptual thinker and creative problem solver
- Ability to storyboard/sketch or translate ideas to designers and other stakeholders
- Resilience in accepting creative feedback and managing multiple inputs
ASSUMPTION: Candidates with a strong portfolio showcasing their creative vision and experience managing teams will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $122,000 - $135,000 per year (based on experience and internal equity considerations)
Benefits:
- Competitive benefits package
- 401(k) plan with company match
- Health, dental, and vision insurance
- Flexible spending accounts
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and internal equity considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Great Minds operates in the Education Administration Programs industry, focusing on curriculum development and educational resources.
Company Size: Great Minds has 1,001-5,000 employees, providing a large-scale work environment with ample opportunities for collaboration and growth.
Founded: Great Minds was founded in 2007, making it a well-established organization with a strong track record in the education sector.
Company Description:
- Great Minds is a mission-driven organization committed to providing high-quality, knowledge-rich educational materials to all American schoolchildren
- The company brings together educators and scholars to craft exemplary instructional materials and shares them with the field
- Great Minds' products include Eureka Math, Wit & Wisdom, PhD Science, and Geodes, which are trusted by thousands of schools and districts nationwide
Company Specialties:
- Curriculum development based on the Common Core State Standards
- Liberal arts, advocacy, and early literacy
- Math, sciences, English, and humanities education
- K-12 and ELA instruction
Company Website: http://www.greatminds.org
ASSUMPTION: Great Minds' focus on education and collaboration makes it an attractive option for candidates interested in making a positive impact on students' lives.
📊 Role Analysis
Career Level: This role is at the director level, requiring strategic thinking, leadership, and management skills.
Reporting Structure: The Creative Director will report directly to the VP, Communications and oversee the work of independent illustrators, photographers, writers, and designers.
Work Arrangement: This is a remote, full-time position with flexible working hours.
Growth Opportunities:
- Potential to grow within the creative marketing department or explore other opportunities within the organization
- Chance to work on high-impact projects that directly influence the company's brand and products
- Opportunity to mentor and develop junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, both in terms of career advancement and personal development.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office required
Office Location(s): Not applicable (remote work)
Geographic Context:
- Great Minds is headquartered in Washington, DC, with a remote workforce spanning the United States
- The remote work arrangement allows for a flexible and inclusive work environment
- Candidates should be comfortable working independently and collaborating virtually with team members across different time zones
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement provides candidates with the flexibility to balance their personal and professional lives while still collaborating effectively with the team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- Creative challenge or portfolio review with the hiring manager
- In-depth interview with the VP, Communications and other key stakeholders
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Creative vision and problem-solving skills
- Leadership and team management abilities
- Understanding of the Great Minds brand and products
- Adaptability and comfort with remote work
Application Tips:
- Tailor your resume and cover letter to highlight your creative vision, leadership skills, and relevant experience
- Prepare a portfolio showcasing your best work and explaining your creative process
- Research Great Minds' products and brand to demonstrate your understanding of the company and its mission
- Practice your storytelling skills to effectively communicate your ideas and experiences during the interview
ATS Keywords: Creative Director, Branding, Marketing, Adobe Creative Suite, Team Leadership, Education, Remote Work
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative vision, leadership skills, and cultural fit within the Great Minds organization.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, and InDesign)
- Keynote and Microsoft PowerPoint
- Microsoft Word
- HTML
- Project management tools (e.g., Asana, Trello, or Jira)
- Video conferencing and collaboration tools (e.g., Zoom, Google Meet, or Microsoft Teams)
ASSUMPTION: Candidates should be proficient in the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Commitment to high-quality, knowledge-rich education for all students
- Collaboration and teamwork
- Innovation and continuous learning
- Integrity and accountability
Work Style:
- Remote work with flexible hours
- Collaborative and inclusive team environment
- Focus on results and impact
- Openness to feedback and continuous improvement
Self-Assessment Questions:
- Do you share Great Minds' commitment to high-quality, knowledge-rich education for all students?
- Are you comfortable working remotely and collaborating effectively with a distributed team?
- Do you thrive in a dynamic, results-driven work environment?
ASSUMPTION: Candidates who align with Great Minds' values and work style will be most successful in this role and contribute positively to the company's culture.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent branding across various platforms and touchpoints
- Balancing multiple projects and deadlines while maintaining a high level of creativity and quality
- Adapting to a fast-panging work environment and responding to changing priorities
- Navigating a large, distributed organization and building relationships with stakeholders across different teams and locations
ASSUMPTION: These challenges can be overcome with strong leadership, project management, and communication skills, as well as a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role differs from other creative director positions in its focus on education and the unique challenges of branding and marketing educational products and services
- Great Minds' size and growth trajectory offer opportunities for career advancement and impact that may not be available in smaller organizations
- Candidates with experience in the education sector or a strong interest in education may find this role particularly appealing
ASSUMPTION: Candidates should consider their personal and professional goals when comparing this role to similar positions in other industries or organizations.
📝 Sample Projects
- Developing a comprehensive brand style guide for Great Minds, ensuring consistency across all products and customer touchpoints
- Creating a visually engaging and on-brand marketing campaign for a new product launch, including advertising, social media, and print materials
- Designing and producing a series of videos showcasing Great Minds' products and their impact on students, teachers, and schools
ASSUMPTION: These sample projects illustrate the creative and strategic challenges the Creative Director may face in this role, as well as the opportunity to make a significant impact on the company's brand and products.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and communications strategy for Great Minds?
- What are the biggest challenges facing the creative marketing department, and how can this role address them?
- How does Great Minds support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Great Minds measure the success of its creative marketing efforts, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative vision, leadership skills, and relevant experience
- Prepare a portfolio showcasing your best work and explaining your creative process
- Research Great Minds' products and brand to demonstrate your understanding of the company and its mission
- Practice your storytelling skills to effectively communicate your ideas and experiences during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
