📌 Core Information
🔹 Job Title: Director, Creator Partnerships
🔹 Company: Wasserman
🔹 Location: USA-NY - Brooklyn (Dumbo), USA-CA - Los Angeles HQ
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Overseeing influencer campaigns across multiple clients and verticals
- Serving as the primary client contact and leading project teams
- Providing strategic and creative solutions to drive impactful results
- Identifying new business opportunities and incremental upselling
- Managing project reporting and analyzing performance
- Staying up-to-date on industry trends and culture
- Managing and mentoring a team of 2-3 direct reports
- Sourcing, vetting, and contracting influencer talent
- Collaborating with internal teams to meet client KPIs
- Efficiently managing project timelines and budgets
ASSUMPTION: This role requires a high level of organization, strong communication skills, and a deep understanding of the influencer marketing space. The ideal candidate will be comfortable working with cross-functional teams and managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Execute successful influencer campaigns across a number of clients and verticals
✅ Serve as client primary contact, leading kick-off calls and weekly status calls
✅ Provide strategic and creative solutions to drive impactful results against client goals
✅ Identify new business opportunities or incremental plus ups throughout campaigns
✅ Prepare and present project reporting, analyzing performance relative to the campaign objectives and provide actionable recommendations
✅ Stay up to date on industry trends and culture
✅ Manager 2-3 direct reports, providing guidance and mentorship
✅ Source, vet and contract influencer talent inclusive of redlines
✅ Demonstrate the ability to negotiate with talent and agents
✅ Collaborate with internal teams to ensure all client KPIs are met
✅ Efficiently manage deliverables timelines and budgets across clients and sales/new business team
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to pivot as needed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 6+ years of experience with managing clients and executing influencer campaigns
Required Skills:
- Strong organizational and execution skills
- Strong attention to detail and creative problem-solving abilities
- Well-versed in influencer marketing space with knowledge of all social platforms
- Proven track record of successfully meeting and exceeding client expectations and goals
- Experience managing paid media process and reporting
- Experience managing talent on site at in-person events at a medium to large scale
- Successfully understands how to work with cross-functional teams to execute successful campaigns
- Management experience of internal teams
- Confident communication skills - both verbal and written
- Self-motivated, driven, and able to work independently as well as part of a team
- Excellent interpersonal skills and comfortable with client-facing role
- Passionate about the influencer and talent space
Preferred Skills:
- Experience working with global brands
- Fluency in additional languages
- Experience in event planning and logistics
ASSUMPTION: While the required qualifications listed above are essential for success in this role, the ideal candidate will also possess a strong work ethic, a growth mindset, and a passion for the entertainment industry.
💰 Compensation & Benefits
Salary Range: $100,000 - $150,000 per year (plus bonus potential)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
- Employee discounts on Wasserman events and services
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM). Occasional evenings and weekends may be required to attend events or meet project deadlines.
ASSUMPTION: The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on several factors, including market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc.
📌 Applicant Insights
🔍 Company Context
Industry: Wasserman operates at the epicenter of sports, music, entertainment, and culture, serving talent, brands, and properties on a global scale. The company's brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines.
Company Size: Wasserman is a mid-sized company with approximately 3,500 employees worldwide. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's success.
Founded: Wasserman was founded in 1998 and has since grown to become a global leader in its industry.
Company Description:
- Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris, and Sydney.
- The company serves as a trusted partner to every major league, team, and venue, building meaningful connections between brands, properties, and fans.
- Wasserman's brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines.
Company Specialties:
- Talent Representation
- Brands
- Properties
- Baseball
- Basketball
- Broadcast
- Coaching
- Golf
- Soccer
- Action Sports & Olympics
- Digital Marketing
- Sponsorships
- Strategy & Planning
- Research & Insights
- Lifestyle
- Multicultural
- Social Media
- Influencers
- Media Rights
- and Artists
Company Website: www.teamwass.com
ASSUMPTION: Wasserman's global presence and diverse range of services provide employees with ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Senior Director, Creator Partnerships. The ideal candidate will have 6+ years of experience in influencer marketing and a proven track record of success.
Reporting Structure: The Director, Creator Partnerships will oversee a team of 2-3 direct reports, including Associate Directors and Coordinators. They will also collaborate with internal teams, including creative, strategy, and account management, to ensure the successful execution of campaigns.
Work Arrangement: This role is primarily on-site, with the opportunity for hybrid work arrangements. The ideal candidate will be comfortable working in a fast-paced, collaborative environment and able to manage multiple projects simultaneously.
Growth Opportunities:
- Advancement to Senior Director or Vice President roles within the Creator Partnerships division
- Expansion into other divisions within Wasserman, such as Talent Representation or Brands
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: Wasserman's flat organizational structure and emphasis on employee growth make it an ideal place for ambitious and driven professionals to advance their careers.
🌍 Location & Work Environment
Office Type: Wasserman's offices are modern, collaborative spaces designed to foster creativity and innovation. The company's headquarters in Los Angeles and office in Brooklyn, New York, offer state-of-the-art facilities and amenities.
Office Location(s): USA-NY - Brooklyn (Dumbo), USA-CA - Los Angeles HQ
Geographic Context:
- The Dumbo neighborhood in Brooklyn, New York, is known for its vibrant arts scene, historic architecture, and waterfront views. It is conveniently located near public transportation and offers a variety of dining and entertainment options.
- Los Angeles, California, is a global hub for entertainment, sports, and culture. Wasserman's headquarters is located in the heart of the city, providing employees with easy access to major attractions, events, and networking opportunities.
Work Schedule: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM). Occasional evenings and weekends may be required to attend events or meet project deadlines.
ASSUMPTION: Wasserman's offices provide a dynamic and engaging work environment that fosters collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Senior Director, Creator Partnerships
- Background check and offer extension
Key Assessment Areas:
- In-depth knowledge of the influencer marketing space and social media platforms
- Strong organizational and project management skills
- Excellent communication and presentation skills
- Ability to build and maintain strong client relationships
- Proven track record of success in managing campaigns and meeting client goals
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Wasserman's business and the influencer marketing landscape
- Prepare examples of successful influencer campaigns you've managed and the results you achieved
- Be ready to discuss your approach to managing teams and collaborating with cross-functional stakeholders
ATS Keywords: Influencer Marketing, Client Management, Project Management, Social Media, Campaign Execution, Team Management, Cross-Functional Collaboration, Strategic Planning, Creative Problem Solving, Negotiation, Talent Sourcing, Performance Reporting
ASSUMPTION: Wasserman's interview process is designed to assess candidates' skills, experience, and cultural fit. The company values candidates who are passionate about the entertainment industry and committed to delivering exceptional results for clients.
🛠️ Tools & Technologies
- Project management software (e.g., Asana, Trello, Monday.com)
- Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Wasserman provides its employees with access to the latest tools and technologies to ensure they can perform their jobs effectively and efficiently.
👔 Cultural Fit Considerations
Company Values:
- Passion for entertainment and culture
- Collaboration and teamwork
- Innovation and creativity
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on client success
- Adaptable and open to change
- Committed to continuous learning and growth
Self-Assessment Questions:
- Do you have a deep passion for the entertainment industry and a strong understanding of the influencer marketing landscape?
- Are you comfortable working in a fast-paced, collaborative environment and able to manage multiple projects simultaneously?
- Do you possess strong communication skills and the ability to build and maintain strong client relationships?
- Are you committed to delivering exceptional results and continuously learning and improving?
ASSUMPTION: Wasserman's culture is fast-paced, collaborative, and focused on delivering exceptional results for clients. The ideal candidate will be passionate about the entertainment industry, committed to continuous learning and growth, and able to thrive in a dynamic and adaptable work environment.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously, with tight deadlines and high expectations
- Navigating a fast-paced and dynamic work environment, with frequent changes and priorities
- Building and maintaining strong client relationships, with a focus on client satisfaction and retention
- Staying up-to-date on industry trends and cultural shifts, with a constant need to adapt and innovate
- Managing a team of direct reports, with a focus on mentorship, development, and performance management
ASSUMPTION: The challenges listed above are inherent to the fast-paced and dynamic nature of the entertainment industry and the influencer marketing landscape. The ideal candidate will be adaptable, resilient, and committed to continuous learning and growth.
📈 Similar Roles Comparison
- This role is unique in its focus on influencer marketing and creator partnerships within the entertainment industry. While there may be similar roles in digital marketing or advertising agencies, the context and priorities of this role are specific to Wasserman's business and the influencer marketing landscape.
- Wasserman's global presence and diverse range of services provide employees with ample opportunities for career growth and development, setting it apart from other companies in the industry.
- This role is a mid-level management position, reporting directly to the Senior Director, Creator Partnerships. The ideal candidate will have 6+ years of experience in influencer marketing and a proven track record of success, making it a stepping stone to senior leadership roles within the Creator Partnerships division or other divisions within Wasserman.
ASSUMPTION: Wasserman's unique position in the entertainment industry and global presence make it an attractive destination for ambitious and driven professionals seeking to advance their careers in influencer marketing and creator partnerships.
📝 Sample Projects
- Managing a global influencer campaign for a major sports brand, with a budget of $500,000 and a team of 10+ internal stakeholders
- Developing and executing a regional influencer marketing strategy for a local event, with a budget of $50,000 and a team of 5 internal stakeholders
- Managing a team of 3 direct reports to execute a series of influencer campaigns for a major entertainment property, with a combined budget of $300,000 and a timeline of 6 months
ASSUMPTION: The sample projects listed above are intended to provide a sense of the scope and scale of the campaigns and projects managed by the Director, Creator Partnerships. The ideal candidate will have experience managing similar projects and be able to demonstrate their ability to deliver exceptional results for clients.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Creator Partnerships division?
- How does Wasserman support the professional development and growth of its employees?
- What are the key priorities and focus areas for the Creator Partnerships division in the coming year?
- How does Wasserman approach diversity, equity, and inclusion in its hiring and promotion practices?
- What are the most challenging aspects of working in the influencer marketing landscape, and how does Wasserman address these challenges?
ASSUMPTION: The key questions listed above are designed to provide insight into Wasserman's company culture, team dynamics, and priorities for the Creator Partnerships division. The ideal candidate will be curious and engaged, seeking to understand the nuances of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience in influencer marketing and campaign management
- Prepare examples of successful influencer campaigns you've managed and the results you achieved, with a focus on your ability to meet and exceed client goals
- Be ready to discuss your approach to managing teams and collaborating with cross-functional stakeholders, with a focus on your ability to build and maintain strong client relationships
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and reiterate your qualifications and fit for the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
