Director Demand Generation

📌 Core Information

🔹 Job Title: Director Demand Generation

🔹 Company: LILT

🔹 Location: San Francisco, CA (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 8+ years in B2B SaaS demand generation, with at least 4+ years in a leadership role

🔹 Remote Status: Hybrid (on-site in San Francisco, CA)

🚀 Job Overview

Key aspects of this role include:

• Owning and scaling the global demand generation engine
• Leading the strategy and execution of full-funnel marketing programs
• Collaborating with sales, product marketing, and RevOps to drive predictable and scalable pipeline growth
• Building, mentoring, and scaling a high-performing demand generation team
• Leveraging HubSpot to architect scalable campaigns and optimize the lead funnel

ASSUMPTION: This role requires a proven track record of driving pipeline and revenue in a high-growth SaaS company, ideally in a Series C+ stage.

📋 Key Responsibilities

✅ Own the pipeline: Drive strategy, execution, and reporting across all demand channels to generate and accelerate qualified pipeline growth.

✅ Lead the function: Build, mentor, and scale a high-performing demand generation team.

✅ Full-funnel ownership: Design and optimize the entire lead funnel – from top-of-funnel acquisition through MQL to SQL handoff – to drive conversion and velocity.

✅ Leverage HubSpot: Architect scalable campaigns, lead scoring, nurture flows, and attribution models using HubSpot as the backbone of your demand engine.

✅ Partner with Sales: Align tightly with revenue leadership to define pipeline goals, campaign targeting, SLAs, and lead management workflows.

✅ Fuel growth: Launch multi-channel campaigns across paid media, SEO, content syndication, events, outbound motions, and ABM to meet ambitious growth targets.

✅ Use data to scale: Build a performance dashboard culture. Forecast, measure, and communicate program results, continuously optimizing for ROI and CAC efficiency.

✅ Collaborate cross-functionally: Work across product marketing, SDRs, sales ops, and product to build cohesive, conversion-optimized campaigns.

ASSUMPTION: This role may require occasional travel to attend industry events, conferences, or meet with key stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years in B2B SaaS demand generation, with at least 4+ years in a leadership role

Required Skills:

• Proven track record of driving pipeline and revenue in a high-growth SaaS company
• Deep experience with HubSpot (certifications a plus)
• Obsessed with the metrics that matter: pipeline contribution, funnel conversion, velocity, CAC, ROI, etc.
• Experience building lead engines that integrate inbound, outbound, ABM, and paid media
• Skilled in managing agencies, vendors, contractors, and internal teams to hit aggressive goals
• Natural collaborator and communicator – comfortable presenting to executives, boards, and cross-functional stakeholders

Preferred Skills:

• Experience in the AI/ML or enterprise tech space

ASSUMPTION: While a master's degree is not required, candidates with advanced degrees may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on experience and market rates for similar roles in San Francisco)

Benefits:

• On-target earnings (OTE)
• Meaningful equity
• 401(k) matching
• Flexible time off plus company holidays
• Medical, dental, and vision insurance
• Basic life insurance, short-term disability, and long-term disability
• Paid parental leave
• Monthly lifestyle benefit stipend via the Fringe platform

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely one or more days per week

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in San Francisco. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Translation and Localization

Company Size: 51-200 employees (Mid-size company)

Founded: 2015 (10 years in operation)

Company Description:

• LILT is the AI platform for enterprise translation, enabling global organizations to adopt a true AI translation strategy
• The company's stack includes Contextual AI, Connector APIs, and Human Adaptive feedback
• LILT works with innovative, category-defining organizations like Intel, ASICS, WalkMe, and Canva to deliver multilingual, digital customer experiences at scale

Company Specialties:

• Computer-aided translation
• Deep learning
• Machine learning
• Design
• Neural machine translation
• Translation managed services
• Language service provider

Company Website: lilt.com

ASSUMPTION: LILT's mid-size status means applicants can expect a collaborative work environment with opportunities for growth and impact.

📊 Role Analysis

Career Level: Senior-level, strategic role with significant impact on the company's growth and revenue

Reporting Structure: Reports directly to the SVP of Marketing, with cross-functional collaboration with sales, product marketing, RevOps, and other teams

Work Arrangement: Hybrid (on-site in San Francisco, CA, with flexible remote work options)

Growth Opportunities:

• Potential to build and lead a high-performing demand generation team
• Opportunity to make a real impact on the company's growth and revenue
• Possibility to take on additional responsibilities or expand the role as the company grows

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (on-site in San Francisco, CA, with flexible remote work options)

Office Location(s): San Francisco, CA

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities
• San Francisco has a cost of living that is higher than the national average

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely one or more days per week

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or HR
• On-site or virtual interview with the hiring manager and other team members
• Final interview with the SVP of Marketing or another executive
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and planning
• Data-driven decision-making and analysis
• Leadership and team-building skills
• HubSpot proficiency and marketing automation experience
• Cross-functional collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of LILT's business and the demand generation challenges facing the company
• Showcase your ability to drive pipeline growth and revenue through data-driven strategies
• Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills

ATS Keywords: Demand Generation, B2B SaaS, Pipeline Growth, HubSpot, Marketing Automation, Leadership, Cross-Functional Collaboration, Data-Driven, Revenue Focused

ASSUMPTION: LILT uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• HubSpot (CRM, marketing automation, and sales enablement platform)
• Marketo or other marketing automation tools (potentially)
• Salesforce or other CRM platforms (potentially)
• Google Analytics and other web analytics tools
• Social media platforms (LinkedIn, Twitter, Facebook, etc.)

ASSUMPTION: The specific tools and technologies used in this role may evolve over time as the company grows and changes.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Adaptable

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and accountable
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable using data to drive decision-making and strategy?
• Do you have experience leading and managing high-performing teams?
• Are you able to adapt to change and pivot as needed?
• Do you have a proven track record of driving pipeline growth and revenue in a high-growth SaaS company?

ASSUMPTION: LILT's culture values collaboration, innovation, and data-driven decision-making, so candidates who align with these values will likely be a good fit for the company.

⚠️ Potential Challenges

• Managing a high-performing demand generation team in a fast-paced, dynamic work environment
• Balancing on-site collaboration and remote work flexibility
• Driving pipeline growth and revenue in a competitive market
• Adapting to changes in the market, company strategy, or team structure
• Managing multiple stakeholders and cross-functional collaboration

ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable leader to succeed.

📈 Similar Roles Comparison

• This role is similar to a Senior Demand Generation Manager or Director of Demand Generation in other B2B SaaS companies
• However, LILT's focus on AI-powered enterprise translation sets it apart from other companies in the industry
• Career path comparison: This role offers significant growth potential, with the opportunity to take on additional responsibilities or expand the role as the company grows

ASSUMPTION: While this role shares similarities with other demand generation roles, LILT's unique focus on AI-powered enterprise translation makes it a distinct opportunity.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive pipeline growth and revenue for a new product launch
• Optimizing the lead funnel to improve conversion rates and accelerate pipeline velocity
• Building and scaling a high-performing demand generation team to support the company's rapid growth

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the demand generation function at LILT, and how can this role address them?
• How does LILT's focus on AI-powered enterprise translation differentiate it from other companies in the industry, and how does this impact the demand generation strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does LILT support the professional development and growth of its employees, particularly in the demand generation function?
• What is the company's long-term vision for the demand generation function, and how does this role fit into that vision?

ASSUMPTION: These interview questions help candidates understand the role's priorities, challenges, and growth opportunities, as well as LILT's long-term vision for the demand generation function.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills
• Research LILT's business and the demand generation challenges facing the company
• Showcase your ability to drive pipeline growth and revenue through data-driven strategies
• Follow up with the hiring manager or HR one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.