Director, Demand Generation

📌 Core Information

🔹 Job Title: Director, Demand Generation

🔹 Company: SmartRent

🔹 Location: Scottsdale, Arizona

🔹 Job Type: Hybrid

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and owning the full-funnel demand generation strategy to drive pipeline growth and achieve business outcomes.
• Leading multi-channel marketing campaigns, including webinar, print, email marketing, ABM (Account-Based Marketing), and more.
• Collaborating with cross-functional teams (sales, product marketing, and content) to align demand generation efforts with business goals.
• Building, mentoring, and developing a high-performing demand generation team.

ASSUMPTION: This role requires a strategic and hands-on leader who can balance innovative thinking with tactical execution to drive demand generation in a fast-paced SaaS environment.

📋 Key Responsibilities

✅ Develop and own the full-funnel demand generation strategy to drive pipeline growth and achieve business outcomes.

✅ Lead multi-channel marketing campaigns, including webinar, print, email marketing, ABM (Account-Based Marketing), and more.

✅ Collaborate with cross-functional teams (sales, product marketing, and content) to align demand generation efforts with business goals.

✅ Develop and execute comprehensive demand generation strategies that target both new customers and existing accounts.

✅ Partner with Product Marketing to oversee the planning and execution of integrated campaigns that target key market segments across various digital channels.

✅ Drive innovation by introducing new tools, trends, and techniques to improve campaign performance and engagement.

✅ Partner with creative teams to develop high-impact marketing assets such as white papers, webinars, case studies, and blog posts.

✅ Use data analytics to measure campaign performance, identify trends, and optimize strategies for lead generation.

✅ Own pipeline and revenue targets for demand generation, tracking key KPIs such as MQLs, SQLs, CAC, and ROI

✅ Continuously refine targeting strategies through customer insights and competitive analysis.

✅ Build, mentor, and develop a high-performing demand generation team.

✅ Foster a collaborative environment that encourages creativity, experimentation, and accountability.

✅ Perform other duties as required.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership to drive demand generation and pipeline growth in a dynamic SaaS environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field (In lieu of degree, equivalent related work experience)

Experience: 8-10 years of proven experience in demand generation or growth marketing roles, preferably in SaaS and B2B organizations, with at least 5 years in a management or leadership role.

Required Skills:

• Expertise in Account-Based Marketing (ABM)
• Deep experience with marketing technology tools like HubSpot
• Collaborative approach to align closely with sales and other cross-functional teams

Preferred Skills:

• Strong quantitative skills for budgeting, forecasting, and performance analysis.
• Strong sense of pipeline accountability and alignment with sales teams.
• In-depth knowledge of North America’s business environment, including key verticals, buyer personas, and compliance requirements.
• Familiarity with C-Suite engagement and influencing without hierarchical authority.

ASSUMPTION: Candidates should have a strong background in demand generation, with a proven track record of driving pipeline growth and achieving business outcomes in a SaaS environment.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director of Demand Generation role in Scottsdale, Arizona)

Benefits:

• 100% employer-paid medical coverage
• Flexible PTO
• Competitive 401k and employee stock purchase plans

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Demand Generation role in Scottsdale, Arizona, with consideration for the candidate's experience level and the company's size and success.

📌 Applicant Insights

🔍 Company Context

Industry: SmartRent operates in the IT Services and IT Consulting industry, focusing on property management and smart home automation solutions for the rental housing industry.

Company Size: SmartRent is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.

Founded: 2017

Company Description:

• SmartRent is the leading provider of smart communities and smart operations solutions for the rental housing industry.
• Their platform, comprised of smart hardware and cloud-based SaaS solutions, gives operators seamless visibility and control over real estate assets.
• SmartRent serves 15 of the top 20 multifamily owners and operators, empowering millions of users to live smarter every day.

Company Specialties:

• Property Management
• Software
• Home Automation
• Smart Homes
• Mobile Apps
• IoT
• Smart Home Automation
• Real Estate
• Multifamily Smart Home Automation
• Community Access
• PropTech
• SaaS
• Hardware
• and Integrations

Company Website: http://www.smartrent.com

ASSUMPTION: SmartRent is a well-established company in the proptech industry, with a strong focus on innovation and growth.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer (CMO) or another senior marketing leader.

Reporting Structure: The Director of Demand Generation will oversee a team of demand generation specialists and may collaborate with other marketing teams, such as product marketing and content.

Work Arrangement: This is a hybrid role, requiring 2-3 days on-site per week at the company's headquarters in Scottsdale, Arizona.

Growth Opportunities:

• As SmartRent continues to grow, there may be opportunities for the Director of Demand Generation to expand their team or take on additional responsibilities.
• With a strong performance, the candidate may be considered for promotions or other leadership opportunities within the marketing department or the company as a whole.

ASSUMPTION: This role offers significant growth potential, as SmartRent is a fast-growing company in a rapidly evolving industry.

🌍 Location & Work Environment

Office Type: SmartRent's headquarters is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): 6811 E Mayo Blvd, Fourth Floor, Phoenix, Arizona 85054, US

Geographic Context:

• Scottsdale, Arizona, is a vibrant city with a strong tech industry and a high quality of life.
• The city offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a thriving food and entertainment scene.
• Scottsdale is located in the Phoenix metropolitan area, providing ample opportunities for networking and professional growth.

Work Schedule: The work schedule for this hybrid role is flexible, with core hours between 9:00 AM and 5:00 PM MST, and the expectation to be available for team meetings and collaboration as needed.

ASSUMPTION: The work environment at SmartRent is dynamic, collaborative, and focused on driving innovation and growth in the proptech industry.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Interview with the hiring manager (CMO or another senior marketing leader)
• Interview with a member of the demand generation team
• Final interview with the CEO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and demand generation expertise
• Leadership and team management skills
• Collaboration and communication skills
• Alignment with SmartRent's company culture and values

Application Tips:

• Highlight your experience with demand generation strategies, multi-channel marketing campaigns, and ABM (Account-Based Marketing).
• Demonstrate your ability to lead and mentor a high-performing team, as well as your collaborative approach to working with cross-functional teams.
• Showcase your data-driven mindset and your ability to measure and optimize campaign performance using analytics.
• Tailor your resume and cover letter to emphasize your relevant experience and skills for this role.

ATS Keywords: Demand Generation, Growth Marketing, SaaS, B2B, Account-Based Marketing, Marketing Technology, Data Analytics, Campaign Performance, Lead Generation, Pipeline Growth, Team Leadership, Collaboration, Creativity, Innovation, Customer Insights, Competitive Analysis

ASSUMPTION: The application process at SmartRent is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• HubSpot
• Marketo or other marketing automation platforms
• Salesforce or other CRM systems
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: The Director of Demand Generation will be expected to have experience with marketing technology tools and platforms, as well as proficiency in data analysis and reporting.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
• Are you a strong collaborator, able to work effectively with cross-functional teams and stakeholders at all levels?
• Do you have a proven track record of driving demand generation and pipeline growth in a SaaS environment?

ASSUMPTION: SmartRent values candidates who are innovative, collaborative, and results-driven, with a strong commitment to customer success and a passion for smart tech and the real estate industry.

⚠️ Potential Challenges

• Managing a high-performing team in a fast-paced, dynamic environment
• Balancing strategic thinking with hands-on execution
• Adapting to changes in the market and competitive landscape
• Aligning demand generation efforts with business goals and sales targets

ASSUMPTION: The Director of Demand Generation will face challenges in managing a high-performing team, balancing strategic thinking with tactical execution, and adapting to a dynamic and evolving market.

📈 Similar Roles Comparison

• Compared to other demand generation roles, this position offers a unique opportunity to lead a high-performing team and drive demand generation in a fast-growing SaaS company focused on the proptech industry.
• While the core responsibilities are similar to other demand generation roles, the focus on the rental housing industry and smart home automation solutions sets this role apart.
• Career progression in this role may include opportunities to expand the team or take on additional responsibilities, as well as potential promotions or leadership opportunities within the marketing department or the company as a whole.

ASSUMPTION: This role offers a unique opportunity to drive demand generation in a fast-growing SaaS company focused on the proptech industry, with significant growth potential and a dynamic work environment.

📝 Sample Projects

• Developing and executing a comprehensive demand generation strategy to drive pipeline growth and achieve business outcomes for a new product launch
• Leading a multi-channel marketing campaign to target key market segments and generate high-quality leads
• Partnering with product marketing to create integrated campaigns that leverage customer insights and competitive analysis to drive engagement and conversion

ASSUMPTION: The Director of Demand Generation will be involved in a wide range of projects, from strategic planning and execution to team leadership and mentoring, to drive demand generation and pipeline growth in a dynamic SaaS environment.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for demand generation and how this role fits into that strategy?
• How does the demand generation team collaborate with other marketing teams, such as product marketing and content, to align efforts with business goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexibility for hybrid roles?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your demand generation expertise, leadership skills, and cultural fit with SmartRent.
• Prepare for interviews by researching the company, its industry, and its competitors, as well as practicing common interview questions and your responses.
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.