📌 Core Information
🔹 Job Title: Director, Demand Generation
🔹 Company: Onbe
🔹 Location: Plano, Texas, United States
🔹 Job Type: Hybrid (On-site 2 days per week)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (Plano, TX)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive demand-generation strategies to fuel Onbe's growth and improve market presence.
- Collaborating with cross-functional teams to orchestrate full-funnel marketing programs that generate and accelerate demand.
- Leading and coaching a growing team of demand generation professionals.
- Optimizing marketing campaigns and sales cadences to deliver the right message to the right person at the right time.
- Analyzing campaign performance and driving performance improvements using data and insights.
ASSUMPTION: This role requires a strategic mindset, strong project management, and communication skills to succeed in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Own the end-to-end demand generation strategy, building integrated campaigns across digital, email, content, ABM, and events to achieve pipeline and revenue targets.
✅ Own and manage demand generation budgets and forecasts, ensuring efficient allocation to maximize ROI.
✅ Fully utilize analytics tools to gain insights, drive performance, and transform the business using data and knowledge.
✅ Collaborate with the marketing team to build robust and coordinated marketing programs using content marketing, digital marketing, email marketing, and events to drive new lead generation.
✅ Devise, implement, and optimize all demand generation campaigns and sales cadences to build a cohesive and great experience for prospects.
✅ Administer weekly campaign performance reports/insights and set up campaign measurement (UTM’s, etc.).
✅ Lead, coach, and develop a growing team of demand generation professionals, fostering a high-performance, data-informed, and collaborative culture.
ASSUMPTION: This role requires a strong understanding of marketing automation, account-based marketing (ABM) platforms, and CRM systems to succeed in driving demand generation efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of marketing campaign experience, with 3+ years managing and mentoring team members
Required Skills:
- Expertise in digital marketing, campaign orchestration, inbound/outbound strategy, and marketing funnel optimization
- Experience with marketing automation and account-based marketing (ABM) platforms
- Shown CRM experience and knowledge (MS Dynamics)
- Exposure to Business Intelligence tools (Tableau, PowerBI, Domo, etc.)
Preferred Skills:
- Experience in the financial services industry
- Familiarity with the payments ecosystem
- Proficiency in marketing analytics and data visualization tools
ASSUMPTION: Candidates with experience in demand generation, marketing automation, and CRM systems will be well-suited for this role. Familiarity with the financial services industry and the payments ecosystem is a plus.
💰 Compensation & Benefits
Salary Range: $147,330.00 - $173,000.00 per year (base salary)
Benefits:
- Medical, dental, and vision insurance
- Wellness programs
- 401(k) matching
- Open paid time off
- Generous parental leave
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The provided salary range is based on the information given in the job listing. However, actual compensation may vary depending on factors such as the candidate's qualifications, years of experience, and market demand.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on payments and disbursements
Company Size: 201-500 employees (mid-sized company)
Founded: 1999 (over 25 years in business)
Company Description:
- Onbe is a fintech that manages and modernizes consumer and workforce disbursements for corporate clients.
- They are the category leader in business-to-individual disbursements and offer turnkey managed disbursement solutions.
- Onbe's technology platform powers a set of solutions that let clients outsource their entire B2C disbursement operation, relieving them of the cost, complexity, and risk that come with orchestrating these payments in-house, and delivering a customer experience that’s instant, convenient, and simple.
Company Specialties:
- Payments
- Digital Payments
- Payment Programs
- Refunds
- Payroll
- Disbursements
- Branded Prepaid
- Global Payments
- Incentives
- Gig Payments
- Employee Rewards
- Corporate Payments
- and Corporate Disbursements
Company Website: http://www.onbe.com
ASSUMPTION: Onbe is a well-established company in the financial services industry, with a focus on payments and disbursements. Their mid-sized workforce allows for a more collaborative and agile work environment.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth into a leadership role
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a growing team of demand generation professionals.
Work Arrangement: Hybrid (on-site 2 days per week in Plano, TX, with occasional travel required)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and drive business growth
- Chance to develop and mentor team members, fostering a high-performance culture
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Onbe's marketing efforts and overall business success.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work arrangement)
Office Location(s): Plano, Texas, United States
Geographic Context:
- Plano, Texas, is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living.
- The area has a humid subtropical climate, with hot summers and mild winters.
- Plano is known for its high quality of life, excellent schools, and numerous parks and recreational facilities.
Work Schedule: Full-time (40 hours per week), with some flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the benefits of both work environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with the hiring manager and team members
- Final interview with the Chief Marketing Officer (CMO)
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign management and optimization expertise
- Collaboration and communication abilities
- Leadership and team management skills
- Data-driven decision-making and analytics proficiency
Application Tips:
- Tailor your resume and cover letter to highlight relevant demand generation, marketing automation, and CRM experience.
- Demonstrate your understanding of the financial services industry and the payments ecosystem.
- Prepare examples of successful demand generation campaigns you've managed and the results you've achieved.
- Be ready to discuss your approach to data-driven marketing and campaign optimization.
ATS Keywords: Demand Generation, Digital Marketing, Campaign Management, Marketing Automation, CRM, ABM, Business Intelligence, Data-Driven Marketing, Lead Generation, Pipeline Generation, Revenue Growth
ASSUMPTION: Onbe's application process is designed to assess candidates' strategic thinking, campaign management skills, and leadership potential, with a focus on data-driven decision-making and collaboration.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., MS Dynamics)
- Business Intelligence tools (e.g., Tableau, PowerBI, Domo)
- Campaign analytics and reporting tools (e.g., Google Analytics, Adobe Analytics)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
ASSUMPTION: Familiarity with industry-standard marketing automation, CRM, and business intelligence tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Openness and ingenuity
- Celebrating differences and affirming belonging
- Creating a mindful workforce that embraces diversity and celebrates a culture of inclusion
Work Style:
- Collaborative and data-informed
- Results-oriented and focused on driving growth
- Adaptable and comfortable operating in a fast-paced environment
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven work environment?
- Are you comfortable operating in a fast-paced, results-oriented environment?
- Do you have a proven track record of driving demand generation success and growing teams?
ASSUMPTION: Onbe values a diverse and inclusive work environment, with a focus on openness, ingenuity, and collaboration. Candidates who align with these values and work styles will be well-suited for this role.
⚠️ Potential Challenges
- Managing a growing team and balancing individual contributor responsibilities with leadership tasks
- Adapting to a fast-paced, results-oriented environment with a focus on driving growth and revenue
- Collaborating effectively with cross-functional teams and stakeholders
- Occasional travel requirements for this hybrid role
ASSUMPTION: While this role offers significant growth opportunities, it also presents challenges related to team management, adaptability, and collaboration in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike other demand generation roles, this position requires a strategic mindset and the ability to lead and grow a team, in addition to managing campaigns and optimizing performance.
- Onbe's focus on the financial services industry and payments ecosystem sets this role apart from similar positions in other industries.
- This role offers the opportunity to drive business growth and make a significant impact on Onbe's marketing efforts, with potential career advancement into a leadership role.
ASSUMPTION: This role differs from similar positions in its focus on strategic leadership, team management, and driving growth within the financial services industry and payments ecosystem.
📝 Sample Projects
- Developing and executing a comprehensive demand generation strategy to achieve pipeline and revenue targets
- Optimizing marketing campaigns and sales cadences to deliver the right message to the right person at the right time
- Analyzing campaign performance and driving performance improvements using data and insights
- Collaborating with cross-functional teams to build robust and coordinated marketing programs
- Leading and coaching a growing team of demand generation professionals to foster a high-performance, data-informed, and collaborative culture
ASSUMPTION: These sample projects highlight the strategic, collaborative, and leadership-focused nature of this role, with a strong emphasis on data-driven decision-making and campaign optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Onbe support the professional development and growth of its employees?
- What are the most significant challenges facing the demand generation team, and how can this role address them?
- How does Onbe measure the success of its demand generation efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These interview questions are designed to assess the role's fit within the organization, the team's priorities and challenges, Onbe's commitment to employee growth, and the company's approach to measuring demand generation success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant demand generation, marketing automation, and CRM experience
- Prepare examples of successful demand generation campaigns you've managed and the results you've achieved
- Be ready to discuss your approach to data-driven marketing and campaign optimization
- Follow up with Onbe one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
