📌 Core Information
🔹 Job Title: Director, Demand Generation
🔹 Company: Digital.ai
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness and lead generation through integrated marketing campaigns
- Collaborating with cross-functional teams to plan and execute campaigns
- Developing and managing a team of demand generation specialists
- Analyzing campaign performance and optimizing results
- Working closely with sales and business development teams to align marketing efforts with revenue targets
ASSUMPTION: This role requires a strategic thinker with a strong background in demand generation, preferably in a B2B SaaS environment. Experience managing teams and driving results across multiple channels is crucial for success in this role.
📋 Key Responsibilities
✅ Develop and execute integrated marketing campaigns to drive brand awareness and lead generation
✅ Collaborate with cross-functional teams, including product marketing, content marketing, and sales, to create streamlined planning and execution processes
✅ Manage and mentor a team of demand generation specialists, fostering a culture of continuous improvement
✅ Analyze campaign performance data and optimize results to maximize ROI
✅ Work closely with sales and business development teams to align marketing efforts with revenue targets and drive opportunity creation within target market segments
✅ Develop and maintain a comprehensive understanding of Digital.ai's products, target markets, and competitive landscape
ASSUMPTION: Success in this role requires a data-driven mindset, strong analytical skills, and the ability to translate complex data into actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in demand generation, with at least 5 years in a management role
Required Skills:
- Proven track record in developing and executing successful demand generation campaigns
- Experience managing and mentoring high-performing teams
- Strong analytical skills and data-driven decision-making
- Excellent communication and presentation skills
- Proven ability to work effectively with cross-functional teams
- Familiarity with CRM and marketing automation tools, preferably Salesforce and Marketo
Preferred Skills:
- Experience in B2B SaaS demand generation
- Familiarity with account-based marketing (ABM) strategies
- Knowledge of marketing automation tools beyond Salesforce and Marketo
ASSUMPTION: Candidates with experience in fast-paced, startup-like environments will thrive in this role, as Digital.ai is a high-growth company with a dynamic, ever-changing landscape.
💰 Compensation & Benefits
Salary Range: $145,000 - $155,000 USD per year
Benefits:
- Medical, dental, and vision insurance
- Unlimited paid time off (PTO) plus recognized holidays
- Unlimited access to continuous learning and professional development resources
- Flexible working arrangements in a remote setting
- Opportunity to work with a diverse, globally distributed team
Working Hours: Full-time (40 hours/week)
ASSUMPTION: Digital.ai offers competitive compensation and benefits packages, including equity options for certain positions. Final compensation will be determined based on qualifications, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2013
Company Description:
- Digital.ai is the only AI-powered software delivery platform purpose-built for the enterprise, enabling the world’s largest organizations to build, test, secure, and deliver high-quality software.
- The company unifies AI-driven insights, automation, and security across the software development lifecycle, empowering enterprises to deliver innovation with confidence.
- Trusted by global 5,000 enterprises, Digital.ai is redefining how enterprises build better software in an AI-driven world.
Company Specialties:
- Application lifecycle management
- Continuous integration
- DevOps
- Application release automation
- Continuous delivery
- Continuous deployment
- Value stream mapping
- Value stream management
- Release orchestration
- Agile
- Agile project management
- Digital transformation
- Analytics
- AI
- AIOps
- ITSM
- Continuous testing
- App security
- API protection
- Threat analytics
Company Website: digital.ai
ASSUMPTION: Digital.ai's focus on AI-driven software delivery and commitment to empowering enterprises make it an attractive choice for professionals seeking to grow in a cutting-edge, innovative environment.
📊 Role Analysis
Career Level: Senior-level role with significant impact on the company's marketing efforts and revenue growth
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) or another senior marketing leader
Work Arrangement: Remote, with occasional travel for team meetings and industry events
Growth Opportunities:
- Potential to advance to a VP or C-level role as the company continues to grow and expand its marketing organization
- Opportunities to lead and contribute to strategic initiatives that shape the company's marketing strategy and roadmap
- Chance to work with a diverse, global team and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, as Digital.ai continues to expand its marketing organization and invest in its demand generation capabilities.
🌍 Location & Work Environment
Office Type: Remote-first, with physical offices in Raleigh, North Carolina
Office Location(s): Raleigh, North Carolina
Geographic Context:
- Raleigh, North Carolina, is a mid-sized city with a growing tech industry and a relatively low cost of living compared to other major tech hubs
- The city offers a variety of cultural attractions, outdoor activities, and a mild climate
- Digital.ai's remote-first policy allows employees to work from anywhere in the United States
Work Schedule: Flexible, with core hours between 10 AM and 2 PM ET, to accommodate different time zones
ASSUMPTION: Digital.ai's remote-first policy and flexible work schedule enable employees to balance work and personal responsibilities effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the hiring manager or a member of the talent acquisition team
- Behavioral and situational interviews to assess problem-solving skills and cultural fit
- Skills assessments or case studies to evaluate relevant job-specific skills
- Final interviews with senior leaders or stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Communication and presentation skills
- Team management and leadership skills
- Cultural fit and alignment with Digital.ai's values
Application Tips:
- Highlight your relevant experience in demand generation, team management, and data analysis
- Demonstrate your understanding of Digital.ai's products and target markets
- Prepare examples of successful demand generation campaigns you've led and the results you achieved
- Showcase your ability to work effectively with cross-functional teams and stakeholders
ATS Keywords: Demand Generation, Marketing Campaigns, Team Management, Data Analysis, CRM, Marketing Automation, B2B SaaS, Revenue Growth, Cross-Functional Collaboration
ASSUMPTION: Digital.ai's interview process is designed to assess both technical skills and cultural fit. Candidates should be prepared to discuss their relevant experience and demonstrate their ability to thrive in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Marketo
- AI-powered software delivery platform: Digital.ai
- Project management tools: Asana, Jira, or similar
- Data analysis tools: Excel, Google Analytics, or similar
ASSUMPTION: Familiarity with the listed tools is preferred, but Digital.ai is willing to provide training and support to help new hires develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Accountability
- Continuous learning
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in demand generation?
- Can you provide an example of a time when you had to adapt your approach to meet changing circumstances or objectives?
- How do you prioritize and manage multiple projects and deadlines effectively?
ASSUMPTION: Digital.ai values candidates who are passionate about continuous learning, adaptable, and results-driven, with a strong sense of accountability.
⚠️ Potential Challenges
- Managing a high-performing team in a fast-paced, dynamic environment
- Balancing multiple projects and priorities with competing deadlines
- Adapting to changes in market conditions, product offerings, or company strategy
- Working with a diverse, globally distributed team across different time zones
ASSUMPTION: Success in this role requires strong leadership, adaptability, and the ability to thrive in a dynamic, ever-changing environment.
📈 Similar Roles Comparison
- Compared to similar roles in other companies, this role offers the opportunity to work with a cutting-edge AI-powered software delivery platform and a strong focus on innovation and customer-centricity
- Digital.ai's commitment to continuous learning and professional development provides ample opportunities for growth and skill-building
- This role offers significant growth potential and the chance to make a substantial impact on the company's marketing efforts and revenue growth
ASSUMPTION: Digital.ai's unique focus on AI-driven software delivery and commitment to empowering enterprises make it an attractive choice for professionals seeking to grow in a cutting-edge, innovative environment.
📝 Sample Projects
- Developing and executing a multi-channel demand generation campaign that resulted in a 30% increase in qualified leads
- Managing a team to create and execute a series of targeted account-based marketing (ABM) campaigns, driving a 25% increase in pipeline contribution from target accounts
- Conducting a comprehensive analysis of campaign performance data and implementing optimizations that improved conversion rates by 15%
ASSUMPTION: Digital.ai values candidates who can demonstrate a track record of driving results and continuous improvement in their demand generation efforts.
❓ Key Questions to Ask During Interview
- How does Digital.ai approach demand generation in the enterprise software market, and how does this role fit into that strategy?
- Can you describe the team structure and dynamics within the marketing department, and how this role will collaborate with other teams?
- How does Digital.ai measure and track the success of demand generation campaigns, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the demand generation team, and how can this role help address them?
- How does Digital.ai support the professional development and growth of its marketing team members?
ASSUMPTION: Digital.ai values candidates who are curious, engaged, and proactive in understanding the company's marketing strategy, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Digital.ai Careers
- Tailor your resume and cover letter to highlight your relevant experience in demand generation, team management, and data analysis
- Prepare for interviews by researching Digital.ai's products, target markets, and company culture
- Follow up with the hiring manager or talent acquisition team within one week of submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
