Director, Digital and Content Marketing

📌 Core Information

🔹 Job Title: Director, Digital and Content Marketing

🔹 Company: Arkestro

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-level (5+ years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital marketing strategies
• Creating and overseeing content marketing plans
• Managing campaigns across various channels
• Optimizing the company website for conversions
• Collaborating cross-functionally to establish content workflows

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a fast-paced, growth-stage environment.

📋 Key Responsibilities

✅ Plan, execute, and optimize digital marketing campaigns across various channels

✅ Create and oversee content marketing plans, including content creation, optimization, and distribution

✅ Conduct market research to identify target audiences and content opportunities

✅ Develop and implement SEO strategies to improve organic search rankings

✅ Manage and update the Arkestro website, analyzing traffic and user behavior to identify areas for improvement

✅ Manage social media presence and engagement

✅ Create engaging content across different mediums (e.g., blog posts, social media updates, videos)

✅ Manage paid advertising campaigns (e.g., Google Ads, LinkedIn ads, 6sense ads)

✅ Develop and implement email marketing strategies (HubSpot)

✅ Track, analyze, and report on the performance of digital marketing campaigns, identifying areas for improvement

✅ Manage a team of digital marketing consultants to execute and deliver against business priorities

✅ Collaborate with cross-functional teams to establish content request workflows

✅ Work closely with analysts and thought leaders to integrate expert insights into high-quality content

✅ Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity

✅ Thrive in a fast-paced environment and be ready to support high-priority initiatives beyond core responsibilities

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of experience working in content or social media marketing for a SaaS company, ideally focused on procurement, sourcing, or supply chain solutions

Required Skills:

• Proven track record of delivering projects on time for executive-level teams
• Ability to work in a fast-paced environment within a growth-stage company
• Experience with copy editing, writing for B2B/SaaS, Sprout, WordPress, LinkedIn ads, Google Ads, SEM Rush (or similar tool), and HubSpot or similar CRM
• Familiarity with digital marketing tools, platforms, and technologies
• Exhibit a keen eye for detail in designing documents, website layouts, ads, and social media cards, ensuring visually appealing and on-brand assets

Preferred Skills:

• Experience with Gartner, Hackett, or other market research providers
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the procurement or supply chain industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $125,000 - $150,000 USD per year

Benefits:

• Competitive salary and startup equity
• Medical insurance covered up to 100%
• Dental and Vision Insurance
• 401K matching
• Unlimited PTO
• Flexible work hours
• Remote-first team with opportunities for team building, design sprints, and customer visits
• One-time allowance of $1,500 for home office supplies
• Annual budget of $1,000 for learning and professional development
• Diverse, inclusive, highly collaborative, and vibrant culture

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is inclusive of the industry standard for this role, experience level, and location. However, the exact salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Predictive Procurement Software

Company Size: Small (1-50 employees) - Arkestro is a fast-growing tech company, which means this role offers significant opportunities for growth and impact.

Founded: Arkestro was founded in 2021, making it a young and dynamic company.

Company Description:

• Arkestro's Predictive Procurement accelerates enterprise spend transformation using AI and game theory to unlock trapped savings and reduce risk
• The company combines AI with deep Negotiation Science, Supplier Science, and Process Science to improve procurement teams' win-rates while strengthening supply chain agility
• Arkestro is looking for builders and innovators who thrive in the face of ambiguity and have a selfless dedication to making the company and its customers successful

Company Specialties:

• AI-driven procurement solutions
• Predictive analytics
• Supply chain management
• Procurement software

Company Website: arkestro.com

ASSUMPTION: As a young and fast-growing company, Arkestro offers a unique opportunity for candidates to shape its future and contribute to its company culture.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have supervisory responsibilities for digital marketing consultants

Work Arrangement: Remote OK - Arkestro is a remote-first team, but they occasionally get together for team building, design sprints, and customer visits

Growth Opportunities:

• As Arkestro grows, there will be opportunities for the Director of Digital & Content Marketing to expand their team and take on more strategic responsibilities
• The company's rapid expansion also presents opportunities for career growth within the marketing department or other areas of the organization

ASSUMPTION: This role offers significant growth potential for the right candidate, as Arkestro continues to expand its team and customer base.

🌍 Location & Work Environment

Office Type: Remote - Arkestro is a remote-first company, with no physical office location

Office Location(s): N/A

Geographic Context:

• Arkestro's remote work arrangement allows for greater flexibility in work-life balance and the ability to work from anywhere with a stable internet connection
• As a remote-first company, Arkestro is committed to providing its employees with the resources and support they need to succeed in a virtual work environment

Work Schedule: Full-time (40 hours per week) with flexible work hours

ASSUMPTION: While Arkestro is a remote-first company, candidates should be comfortable working independently and managing their time effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or other team members
• Background check and offer extension

Key Assessment Areas:

• Digital marketing strategy and execution
• Content creation and optimization
• SEO and SEM skills
• Project management and team leadership
• Alignment with Arkestro's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your portfolio or examples of your work, if applicable
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and cultural fit
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Digital Marketing, Content Marketing, SEO, SEM, Paid Advertising, Email Marketing, Team Management, Cross-Functional Collaboration, B2B Writing, HubSpot, WordPress, Google Ads, SEM Rush, Attention to Detail

ASSUMPTION: As a fast-growing tech company, Arkestro is looking for candidates who can hit the ground running and make an immediate impact in this role.

🛠️ Tools & Technologies

• HubSpot
• WordPress
• Google Ads
• SEM Rush
• Sprout Social
• LinkedIn Ads
• 6sense
• Gartner
• Hackett

ASSUMPTION: While familiarity with these tools is preferred, Arkestro is willing to provide training and support to the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Builders and innovators - Arkestro is looking for people who thrive in the face of ambiguity and have a selfless dedication to making the company and its customers successful
• Egoless execution - Arkestro values collaboration and teamwork, and is looking for candidates who are willing to wear multiple hats and support high-priority initiatives beyond their core responsibilities
• Disruptive technology - Arkestro is at the forefront of predictive procurement, using AI and game theory to unlock trapped savings and reduce risk for its customers

Work Style:

• Fast-paced - Arkestro is a growth-stage company, and this role requires the ability to thrive in a dynamic and ever-changing environment
• Remote-first - Arkestro is committed to providing its employees with the flexibility and resources they need to succeed in a virtual work environment
• Collaborative - Arkestore values teamwork and cross-functional collaboration, and is looking for candidates who are comfortable working with diverse teams to deliver critical customer insights and enablement materials

Self-Assessment Questions:

• Do you have experience working in a fast-paced, growth-stage environment, and are comfortable with ambiguity and change?
• Are you willing to wear multiple hats and support high-priority initiatives beyond your core responsibilities?
• Do you have experience working remotely, and are comfortable managing your time effectively in a virtual work environment?

ASSUMPTION: Arkestro is looking for candidates who are a strong cultural fit with its values and work style, and who are excited to contribute to its company culture and help drive its business forward.

⚠️ Potential Challenges

• The fast-paced nature of Arkestro's growth-stage environment may require candidates to adapt quickly to new priorities and changes in the role
• As a remote-first company, candidates may face unique challenges in building relationships and fostering collaboration with team members who are not co-located
• The role may require candidates to manage multiple projects simultaneously, which can be challenging for those who struggle with time management or prioritization
• The competitive salary range may attract a high volume of applicants, making the application and interview process more competitive

ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and learning in a dynamic and supportive work environment.

📈 Similar Roles Comparison

• Compared to other marketing roles focused on content or digital marketing, this role places a greater emphasis on strategic planning, team management, and cross-functional collaboration
• As a role within the procurement technology industry, this position requires a strong understanding of the procurement and supply chain landscape, as well as the unique challenges and opportunities faced by procurement teams
• Career-wise, this role offers significant growth potential for the right candidate, as Arkestro continues to expand its team and customer base

ASSUMPTION: Candidates with experience in the procurement or supply chain industry may have an advantage in this role, as they will be better equipped to understand the unique challenges and opportunities faced by Arkestro's customers.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing campaign to launch a new procurement solution
• Creating a series of blog posts and other content assets to educate procurement professionals on the benefits of predictive procurement
• Managing a team of digital marketing consultants to deliver a high-impact webinar series featuring industry experts and thought leaders

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may be responsible for in this role, but the specific projects and priorities may vary based on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and how this role fits into the overall marketing strategy?
• How does Arkestro support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the procurement industry today, and how does Arkestro's Predictive Procurement solution address these issues?
• How does Arkestro measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) does the company track?
• What opportunities are there for growth and advancement within the marketing department or other areas of the organization?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and their commitment to understanding the company's mission, values, and growth trajectory.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Arkestro's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your work, if applicable
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
• If you are selected for the final round of interviews, be prepared to present a case study or project that demonstrates your digital marketing strategy and execution skills

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.