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Director, Digital Commerce + Omnichannel Marketing Strategy

Kimberly-Clark
Full-time
On-site
United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Digital Commerce + Omnichannel Marketing Strategy

πŸ”Ή Company: Kimberly-Clark

πŸ”Ή Location: Chicago Commercial Center

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic leadership in digital commerce and omnichannel marketing
  • Cross-functional collaboration and stakeholder management
  • Data-driven decision making and analytics
  • Innovative problem-solving and thought leadership
  • Change management and capability building

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to influence and collaborate with various stakeholders in a matrixed organization.

πŸ“‹ Key Responsibilities

βœ… Lead innovative end-to-end digital commerce strategy development and integration with business leaders

βœ… Participate in and drive digital commerce integration in the Strategic Business Planning process

βœ… Develop and execute digital commerce operating rhythms, analytics, and measurement plans

βœ… Own thought leadership for business problem definition, project scoping, analytical approach, and work-planning

βœ… Directly execute data analysis for strategic projects, including financial modeling and insight analysis

βœ… Interpret results and translate findings into clear and compelling recommendations and solutions

βœ… Conduct interviews, lead brainstorming sessions, and help business leaders develop innovative approaches to their business

βœ… Take ownership for program design, implementation, and change management on select projects critical to the business strategy

βœ… Navigate and influence a cross-functional, matrix organization to secure continued support from stakeholders at all levels

ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to influence and collaborate with various stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 10+ years in Strategy/Consulting, Digital Commerce, Omnichannel (Shopper), and/or Performance Marketing

Required Skills:

  • Strong analytical skills leveraging data and insights to identify opportunities, develop strategies, drive decision-making, and execute plans
  • Ability to think and act strategically and to drive commercial planning and execution
  • Creative thinking and problem-solving skills
  • Passion for leading, innovating, and educating in the area of Digital Commerce and Omnichannel Marketing
  • Direct experience working in a highly matrixed, global company and capability to influence stakeholders at all levels
  • Experience successfully coaching and developing others, particularly in a remote/virtual environment
  • High threshold for working and thriving in an ambiguous, fast-paced environment
  • Demonstrated ability to lead and manage multiple projects, prioritize, plan, and task delegate across internal and external partners
  • Experience driving change management
  • Excellent communication skills (both verbal and written)

Preferred Skills:

  • CPG experience
  • Master’s degree
  • Consulting experience

ASSUMPTION: This role requires a broad skill set with a strong focus on strategic thinking, analytical horsepower, and the ability to influence and collaborate with various stakeholders.

πŸ’° Compensation & Benefits

Salary Range: $181,220 - $234,260 USD

Benefits:

  • Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions
  • Flexible savings and spending accounts
  • Diverse income protection insurance options
  • Additional programs and support for education, adoption, relocation, and temporary childcare

Working Hours: Full-time, hybrid work arrangement (10% travel)

ASSUMPTION: The salary range provided is for a fully qualified hire and may vary based on location, role, skills, performance, and experience. The benefits package is comprehensive and includes various options to support employees' health, financial, and work-life needs.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Manufacturing, specifically in consumer goods and personal care products

Company Size: 10,001+ employees (global), with a matrixed organization structure

Founded: 1872, with a rich history and iconic brands

Company Description:

  • Kimberly-Clark is a global leader in personal care and consumer products, with iconic brands such as Huggies, Kleenex, Kotex, and Depend
  • The company is committed to creating Better Care for a Better World through its products, workplaces, and communities
  • Kimberly-Clark is dedicated to breaking down barriers to speed decision-making and creating a workplace focused on its consumers and growing its people

Company Specialties:

  • Personal care products
  • Consumer tissue products
  • Baby and child care products
  • Health care products

Company Website: www.kimberly-clark.com

ASSUMPTION: Kimberly-Clark is a well-established, global company with a strong focus on innovation, sustainability, and community impact.

πŸ“Š Role Analysis

Career Level: Senior leadership role with strategic and operational responsibilities

Reporting Structure: Reports directly to the Vice President, Digital Commerce & Omnichannel Marketing

Work Arrangement: Hybrid work arrangement with 10% travel

Growth Opportunities:

  • Potential progression to a vice president or director role in a related function or within the digital commerce organization
  • Opportunities to lead high-impact projects and drive significant business growth
  • Access to learning and development opportunities, including coaching and mentoring programs

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression and development.

🌍 Location & Work Environment

Office Type: Hybrid work arrangement with an on-site component at the Chicago Commercial Center

Office Location(s): Chicago Commercial Center

Geographic Context:

  • Chicago is a major city with a diverse economy and a thriving job market
  • The Chicago Commercial Center is conveniently located with easy access to public transportation and amenities
  • The city offers a wide range of cultural, entertainment, and recreational opportunities

Work Schedule: Full-time, with a hybrid work arrangement (10% travel)

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with the flexibility to work from home and the opportunity to collaborate and build relationships in the office.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the hiring team
  • Final round interview with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving
  • Analytical skills and data-driven decision-making
  • Communication and presentation skills
  • Leadership and team management skills
  • Cultural fit and alignment with Kimberly-Clark's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
  • Research Kimberly-Clark's mission, values, and culture to demonstrate your fit and enthusiasm for the role
  • Be prepared to discuss your long-term career goals and how this role fits into your overall career strategy

ATS Keywords: Digital Commerce, Omnichannel Marketing, Strategy Development, Analytics, Stakeholder Management, Change Management, Project Management, Marketing Strategy, Retail Media, Performance Marketing, Consumer Goods, Personal Care, Hybrid Work, Matrixed Organization

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit for the role and organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, JIRA, Microsoft Project)
  • Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
  • Retail media and performance marketing platforms (e.g., Amazon Advertising, Google Ads, Facebook Ads)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing and digital commerce functions.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Act with Integrity
  • Focus on Winning
  • Collaborate and Win Together
  • Create a Positive Impact
  • Pursue Personal Growth

Work Style:

  • Strategic and data-driven approach
  • Collaborative and inclusive team environment
  • Fast-paced and dynamic work environment
  • Focus on continuous learning and improvement
  • Strong commitment to diversity, equity, and inclusion

Self-Assessment Questions:

  • Do you align with Kimberly-Clark's values, particularly 'Act with Integrity' and 'Create a Positive Impact'?
  • Are you comfortable working in a highly matrixed, global organization and influencing stakeholders at all levels?
  • Do you thrive in an ambiguous, fast-paced work environment and enjoy pivoting quickly to adapt to changes?
  • Are you passionate about leading, innovating, and educating in the area of Digital Commerce and Omnichannel Marketing?
  • Do you have strong communication skills and the ability to build relationships with diverse stakeholders?

ASSUMPTION: Kimberly-Clark values a diverse and inclusive workforce that reflects the communities it serves, with a strong focus on integrity, collaboration, and creating a positive impact.

⚠️ Potential Challenges

  • Working in a highly matrixed, global organization can be complex and challenging, requiring strong stakeholder management and influencing skills
  • The role may require occasional travel, which could be challenging for those who prefer a fully remote work arrangement
  • The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more stable and predictable work setting
  • The role may require working with sensitive data and information, which could present privacy and security challenges

ASSUMPTION: While this role offers many exciting opportunities, it also presents unique challenges that candidates should carefully consider before applying.

πŸ“ˆ Similar Roles Comparison

  • Compared to related roles in strategy or consulting, this role offers more direct impact on business outcomes and the opportunity to drive significant growth
  • Compared to roles within digital commerce or omnichannel marketing, this role provides a broader scope and the chance to influence and collaborate with various stakeholders across the organization
  • Compared to roles in other industries, this role offers the opportunity to work with iconic brands and make a significant impact on consumers' lives

ASSUMPTION: This role offers a unique blend of strategic thinking, analytical horsepower, and the opportunity to drive significant business growth and impact.

πŸ“ Sample Projects

  • Developing a comprehensive digital commerce strategy for a key brand, including channel optimization, pricing strategy, and promotional tactics
  • Conducting a competitive analysis and benchmarking study to identify opportunities for growth and differentiation
  • Designing and implementing a performance marketing dashboard to track key metrics and optimize campaigns in real-time
  • Leading a cross-functional team to execute a large-scale retail media campaign, driving significant revenue growth and market share gains

ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role, as well as the opportunity to drive significant business impact.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall digital commerce and omnichannel marketing strategy for the organization?
  • What are the key priorities for the first 90 days in this role?
  • How does the hiring manager envision this role evolving over time, as the organization's digital commerce and omnichannel marketing efforts grow and mature?
  • What are the most significant challenges facing the digital commerce and omnichannel marketing team, and how can this role help address them?
  • How does Kimberly-Clark support the professional development and growth of its employees, particularly in this role?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the organization, and provides valuable information to help you make an informed decision.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
  • Research Kimberly-Clark's mission, values, and culture to demonstrate your fit and enthusiasm for the role
  • Be prepared to discuss your long-term career goals and how this role fits into your overall career strategy
  • Follow up with the hiring team one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.