📌 Core Information
🔹 Job Title: Director - Digital Growth Strategy Personalization Data Analytics
🔹 Company: AT&T
🔹 Location: Dallas, Texas
🔹 Job Type: On-site
🔹 Category: Telecommunications
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (5 days per week)
🚀 Job Overview
Key aspects of this role include:
- Providing expertise, vision, and leadership to drive personalization analytics and data strategy across omnichannel touchpoints.
- Leveraging data, analytics, and advanced technologies to inform, measure, and optimize personalized customer experiences.
- Ensuring a cohesive data strategy underpins all personalization efforts and collaborating with cross-functional teams to align strategies.
- Building and leading a high-performing team, fostering a culture of innovation, collaboration, and continuous improvement.
ASSUMPTION: This role requires a strong background in analytics, data governance, and strategy development, with a proactive approach to enabling data-driven decision-making and scaling personalization initiatives.
📋 Key Responsibilities
✅ Develop and lead the personalization analytics strategy, ensuring alignment with AT&T’s broader business objectives and personalization vision.
✅ Identify and implement key metrics and KPIs to measure the effectiveness and ROI of personalization initiatives across channels and customer segments.
✅ Establish a robust process for continuous improvement, using analytics to refine personalization strategies and drive measurable outcomes.
✅ Define and execute a comprehensive data strategy to support personalization initiatives, ensuring data is accessible, accurate, and actionable.
✅ Collaborate with cross-functional teams to align personalization strategies with analytics findings and data strategy objectives, acting as the primary data and analytics advisor.
✅ Lead the development and execution of "champion vs. challenger" testing frameworks to evaluate the effectiveness of personalization approaches.
✅ Build and lead a high-performing personalization analytics and data strategy team, fostering a culture of innovation, collaboration, and continuous improvement.
ASSUMPTION: The ideal candidate will have a strong background in analytics, data strategy, and personalization, with a proven track record of using data to drive impactful decisions and a proactive approach to enabling data-driven decision-making and scaling personalization initiatives.
🎯 Required Qualifications
Education: Bachelor’s degree in Analytics, Data Science, Marketing, Business, or a related field; advanced degree (MBA, MS, or equivalent) preferred.
Experience: 8-10 years of experience in analytics, data strategy, or personalization with a proven track record of using data to drive impactful decisions. 5-7 years of experience managing and developing analytics or cross-functional teams.
Required Skills:
- Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) and business intelligence tools (e.g., Tableau, Power BI).
- Expertise in data analysis tools such as SQL or Python.
- Knowledge of personalization platforms and technologies (e.g., Adobe Target, Salesforce Interaction Studio, or similar).
- Familiarity with data engineering concepts and tools (e.g., ETL pipelines, cloud data platforms).
- Experience with machine learning techniques and predictive modeling.
- Strong understanding of A/B testing frameworks and advanced statistical analysis.
Preferred Skills:
- Experience in the telecommunications industry.
- Fluency in Spanish or another language relevant to AT&T’s customer base.
ASSUMPTION: While not explicitly stated, experience in the telecommunications industry and fluency in Spanish or another relevant language may be beneficial for this role due to AT&T's customer base and market presence.
💰 Compensation & Benefits
Salary Range: $191,400.00 - $287,200.00 per year
Benefits:
- Comprehensive benefits package, including health, dental, and vision insurance.
- Retirement savings plans with company match.
- Tuition assistance and professional development opportunities.
- Employee discounts on AT&T products and services.
Working Hours: 40 hours per week, with a minimum of 5 days per week on-site.
ASSUMPTION: The salary range provided is based on the AI-generated salary data and is inclusive of the base salary range provided in the job description. Benefits are assumed to be comprehensive and typical for a large corporation like AT&T.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. AT&T is one of the world's largest telecommunications companies, providing a wide range of communication and entertainment services to consumers, businesses, and government entities.
Company Size: 10,001+ employees. As a large corporation, AT&T offers extensive resources and opportunities for career growth, but applicants should expect a more structured and hierarchical work environment.
Founded: AT&T was founded in 1877 and has a rich history in the telecommunications industry. The company has evolved significantly over the years, expanding its services and market presence.
Company Description:
- AT&T is committed to connecting people with their world, delivering human benefits of technology in ways that defy the imaginable.
- The company understands that its customers want an easier, less complicated life and strives to create a world where everything works together seamlessly, making life better as a result.
- AT&T is an equal opportunity employer, providing equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
Company Specialties:
- Wireless Services
- U-Verse
- Enterprise Applications & Managed Hosting Solutions
Company Website: http://www.att.com
ASSUMPTION: AT&T's focus on innovation, customer-centric approach, and extensive resources make it an attractive employer for professionals seeking growth opportunities in the telecommunications industry.
📊 Role Analysis
Career Level: Executive. This role is a senior leadership position, requiring strategic thinking, cross-functional collaboration, and a proven track record in analytics, data strategy, and personalization.
Reporting Structure: The Director will report directly to the Vice President of Digital Growth Strategy and will oversee the personalization analytics and data strategy team.
Work Arrangement: On-site, with a minimum of 5 days per week required. This arrangement allows for better collaboration and communication with cross-functional teams and stakeholders.
Growth Opportunities:
- As a senior leadership role, this position offers opportunities to influence AT&T's digital growth strategy and make a significant impact on the company's personalization efforts.
- The Director will have the chance to build and lead a high-performing team, fostering a culture of innovation and continuous improvement.
- This role provides exposure to various aspects of the business, allowing the Director to gain a deep understanding of AT&T's operations and customer base.
ASSUMPTION: The growth opportunities in this role are substantial, given AT&T's size, market presence, and commitment to innovation in the telecommunications industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The role is based at AT&T's global headquarters in Dallas, Texas.
Office Location(s): 208 S. Akard Street, Dallas, TX 75202, USA
Geographic Context:
- Dallas, Texas, is a major metropolitan area with a diverse population and a thriving job market.
- The city offers a mix of urban and suburban living options, with a range of cultural attractions, entertainment venues, and outdoor recreation opportunities.
- Dallas has a humid subtropical climate, with hot summers and mild winters.
Work Schedule: The role requires a minimum of 5 days per week on-site, with the possibility of additional flexibility based on individual performance and team needs.
ASSUMPTION: The on-site work arrangement for this role allows for better collaboration and communication with cross-functional teams and stakeholders, fostering a more cohesive and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video screen with a member of the HR team or a manager from the Digital Growth Strategy department.
- In-person or video interview with the hiring manager and other team members.
- Final interview with the Vice President of Digital Growth Strategy.
- Background check and offer extension.
Key Assessment Areas:
- Analytical skills and problem-solving abilities.
- Strategic thinking and vision for personalization and data strategy.
- Leadership and team management capabilities.
- Communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Cultural fit and alignment with AT&T's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in analytics, data strategy, and personalization.
- Be prepared to discuss your approach to data-driven decision-making, continuous improvement, and scaling personalization initiatives.
- Demonstrate your understanding of AT&T's business, industry trends, and the role of personalization in driving digital growth.
ATS Keywords: Personalization, Data Analytics, Data Strategy, Cross-Functional Collaboration, Leadership, Telecommunications, Customer Experience, Omnichannel, A/B Testing, Machine Learning, Predictive Modeling
ASSUMPTION: AT&T's recruitment process is likely to be competitive, with a focus on finding the best fit for the role and the organization. Applicants should expect a thorough evaluation of their skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Analytics platforms: Google Analytics, Adobe Analytics
- Business intelligence tools: Tableau, Power BI
- Data analysis tools: SQL, Python
- Personalization platforms and technologies: Adobe Target, Salesforce Interaction Studio, or similar
- Data engineering concepts and tools: ETL pipelines, cloud data platforms
- Machine learning techniques and predictive modeling
- A/B testing frameworks and advanced statistical analysis
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the analytics and data strategy fields. Familiarity with these tools and technologies is essential for success in this position.
👔 Cultural Fit Considerations
Company Values:
- Inspire our customers.
- Innovate with purpose.
- Act with integrity.
- Performance with passion.
- Win as one team.
Work Style:
- Collaborative and cross-functional, with a focus on driving alignment and shared success across diverse teams.
- Data-driven and strategic, with a proactive approach to enabling data-driven decision-making and scaling personalization initiatives.
- Agile and adaptable, with the ability to prioritize competing demands effectively in a fast-paced, dynamic environment.
Self-Assessment Questions:
- How do you align personalization strategies with business goals and customer needs?
- How do you foster a culture of innovation, collaboration, and continuous improvement within a team?
- How do you prioritize competing demands and adapt to a fast-paced, dynamic environment?
ASSUMPTION: AT&T places a strong emphasis on cultural fit and alignment with its values and mission. Applicants should be prepared to demonstrate their fit with the company's culture and work style during the interview process.
⚠️ Potential Challenges
- The role requires a strong background in analytics, data strategy, and personalization, with a proven track record of using data to drive impactful decisions. Applicants may face stiff competition for this senior leadership position.
- AT&T is a large corporation with a structured and hierarchical work environment. Applicants should be prepared to navigate a complex organization and build relationships with various stakeholders.
- The role requires a minimum of 5 days per week on-site, which may not be suitable for candidates seeking a more flexible work arrangement.
- Dallas, Texas, has a humid subtropical climate, with hot summers and mild winters. Applicants should consider their personal preferences and adaptability to the local climate.
ASSUMPTION: While AT&T offers numerous opportunities and resources for professional growth, applicants should be aware of the potential challenges and ensure they are well-suited to the role and the work environment.
📈 Similar Roles Comparison
- This role is a senior leadership position focused on driving personalization analytics and data strategy across omnichannel touchpoints. Similar roles may include Director of Customer Experience Analytics, Vice President of Data-Driven Marketing, or Chief Data Officer.
- In the telecommunications industry, personalization is a critical aspect of driving customer engagement, loyalty, and revenue growth. Applicants should be familiar with industry trends and the role of personalization in enhancing customer experiences.
- Career progression in this role may lead to further senior leadership positions within AT&T's Digital Growth Strategy department or other related areas of the business. Applicants should consider their long-term career goals and the potential for growth within the organization.
ASSUMPTION: Applicants should research similar roles and industry trends to ensure they have a clear understanding of the responsibilities, requirements, and career progression opportunities associated with this position.
📝 Sample Projects
- Developing and implementing a comprehensive data strategy to support personalization initiatives across AT&T's customer journey.
- Identifying and prioritizing data sources (internal and external) to enhance customer insights and personalization efforts, and designing a scalable data infrastructure to support real-time use cases.
- Leading a team to create advanced dashboards, visualizations, and reports to clearly communicate insights, performance, and recommendations to senior leadership, and driving data-driven decision-making across the organization.
ASSUMPTION: The sample projects provided are based on the responsibilities and requirements outlined in the job description. Applicants should be prepared to discuss their relevant experience and accomplishments in these areas during the interview process.
❓ Key Questions to Ask During Interview
- How does this role fit into AT&T's broader digital growth strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the personalization analytics and data strategy team, and how can this role address them?
- How does AT&T support the professional development and growth of its employees, particularly in senior leadership roles?
- What is the expected timeline for reviewing and implementing personalization initiatives, and how does this role ensure alignment with business goals and customer needs?
- How does AT&T measure the success of its personalization efforts, and what key performance indicators (KPIs) are most critical for this role?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their understanding of the role, the organization, and the industry, and that showcase their strategic thinking and problem-solving abilities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in analytics, data strategy, and personalization.
- Prepare for your interviews by researching AT&T's business, industry trends, and the role of personalization in driving digital growth. Be ready to discuss your approach to data-driven decision-making, continuous improvement, and scaling personalization initiatives.
- If selected for an in-person or video interview, dress professionally and arrive (or log in) 10-15 minutes early to demonstrate your punctuality and commitment to the role.
- After your interview, follow up with a thank-you note to express your appreciation for the opportunity to discuss the position and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
