📌 Core Information
🔹 Job Title: Director Digital Marketing & CRM (E-commerce) (m/f/d)
🔹 Company: CYBEX GMBH
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global digital marketing and CRM strategy
- Managing and developing an international team of channel experts
- Collaborating with cross-functional teams to optimize digital experience
- Championing a strong test-and-learn culture
ASSUMPTION: This role requires a strategic mindset, leadership skills, and a deep understanding of digital marketing channels to drive full-funnel impact and customer lifetime value.
📋 Key Responsibilities
✅ Developing and executing global digital marketing and CRM strategy across performance marketing, digital brand campaigns, and consumer lifecycle communications
✅ Overseeing campaign planning and execution across relevant digital platforms
✅ Ensuring a consistent, data-driven consumer journey from acquisition to retention
✅ Leading personalization and marketing automation efforts using Salesforce Marketing Cloud and related CRM tools
✅ Managing and developing an international team of channel experts
✅ Collaborating closely with content, UX, merchandising, and brand marketing teams to align messaging and optimize end-to-end digital experience
✅ Defining, tracking, and analyzing key performance indicators to guide continuous improvement
✅ Supporting regional markets with tailored digital strategies aligned with local needs and global brand objectives
ASSUMPTION: The role requires a hands-on approach, strong analytical skills, and the ability to work effectively with various teams to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in full-funnel digital marketing, including at least 3-5 years in a leadership role
Required Skills:
- Proven track record in performance marketing, direct-to-consumer (DTC) CRM, and email marketing
- Strong understanding of key digital media channels, including Google, Meta, display, and affiliate marketing, as well as lifecycle marketing
- Hands-on mindset with a willingness to dive into platforms, tools, and processes when needed
- Analytical mindset with a strong grasp of data-driven decision-making and key customer metrics (e.g., CLV, ROAS, CSR, retention)
- Strong leadership skills with the ability to coach, motivate, and structure international teams
- Excellent project management and prioritization skills in a fast-paced, growth-oriented environment
Preferred Skills:
- Fluency in German (in addition to English)
- Experience with Google Analytics 4, Salesforce Marketing Cloud, and Meta Ads Manager
ASSUMPTION: Candidates should have a proven track record in digital marketing and leadership, with a strong understanding of various digital media channels and CRM strategies.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market rates for a Director-level role in Germany)
Benefits:
- Attractive annual leave
- Discounts on CYBEX products
- Opportunities for professional and individual growth in an international environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on market data for Director-level roles in Germany's digital marketing industry. Benefits are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: CYBEX operates in the juvenile products and child safety industry, focusing on innovative design and lifestyle products for families.
Company Size: CYBEX has 1,001-5,000 employees globally, providing ample opportunities for growth and collaboration.
Founded: CYBEX was founded in 2005 and has since grown rapidly, becoming a leader in child safety and a fashion brand for parents.
Company Description:
- CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities.
- The company operates globally, with employees from over 29 nations, fostering an international environment.
- CYBEX is part of Goodbaby International Holdings Ltd. and places great importance on its values: Imagination, Belief, Passion, Strength, Respect, and Love.
Company Specialties:
- Juvenile products
- Car seats
- Baby carriers
- Strollers
- Kids furniture
Company Website: cybex-online.com
ASSUMPTION: CYBEX's focus on innovation, design, and customer-centricity makes it an attractive employer for marketing professionals seeking a dynamic and creative work environment.
📊 Role Analysis
Career Level: This role is at the Director level, requiring strategic thinking, leadership, and expertise in digital marketing and CRM.
Reporting Structure: The Director will report directly to the Chief Marketing Officer (CMO) and oversee an international team of channel experts.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- As CYBEX continues to grow, there may be opportunities for the Director to expand their team or take on additional responsibilities.
- The company's international presence offers potential for global career development.
ASSUMPTION: This role provides ample opportunities for professional growth, both within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: CYBEX's Munich office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Munich, Bavaria, Germany
Geographic Context:
- Munich is the capital of Bavaria and the third-largest city in Germany, offering a high quality of life and a vibrant cultural scene.
- The city is well-connected by public transportation, making it easy to commute to work.
- Munich is known for its annual Oktoberfest celebration and its rich history, dating back to the Middle Ages.
Work Schedule: The work schedule is full-time, with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM).
ASSUMPTION: Munich offers a high standard of living, with a rich cultural scene and ample opportunities for leisure activities, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the CMO
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership skills and team management
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss specific marketing campaigns, strategies, and results from your previous experiences.
- Demonstrate your understanding of CYBEX's products, brand, and market position.
ATS Keywords: Digital Marketing, CRM, Performance Marketing, Email Marketing, Data Analysis, Leadership, Project Management, Cross-Functional Collaboration, Marketing Automation, Consumer Lifecycle Communications, Personalization, Google Analytics, Salesforce Marketing Cloud, Meta Ads Manager, Customer Lifetime Value, Retention Strategies
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants. It is essential to be prepared for various interview formats and to showcase your relevant skills and experiences effectively.
🛠️ Tools & Technologies
- Google Analytics 4
- Salesforce Marketing Cloud
- Meta Ads Manager
- CRM platforms (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may evolve over time as CYBEX continues to grow and adapt to the changing digital landscape.
👔 Cultural Fit Considerations
Company Values:
- Imagination
- Belief
- Passion
- Strength
- Respect
- Love
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you align with CYBEX's values, and how have you demonstrated these values in your previous roles?
- Are you comfortable working in a fast-paced, growth-oriented environment, and how have you adapted to such environments in the past?
- How do you approach cross-functional collaboration, and can you provide examples of successful collaborations in your previous roles?
ASSUMPTION: CYBEX's values are integral to the company's culture and are reflected in the day-to-day work of its employees. Candidates should be prepared to demonstrate how their personal values align with those of the company.
⚠️ Potential Challenges
- Managing an international team with diverse cultural backgrounds and time zones
- Balancing global brand objectives with local market needs and preferences
- Keeping up with the rapidly evolving digital marketing landscape and emerging technologies
- Maintaining a strong work-life balance in a fast-paced, growth-oriented environment
ASSUMPTION: These challenges are common in international, growth-oriented companies and can be effectively managed by a skilled and experienced Director of Digital Marketing and CRM.
📈 Similar Roles Comparison
- This role is unique in its focus on the full-funnel impact of digital marketing and CRM strategies for an innovative juvenile products company.
- Compared to other Director-level marketing roles, this position requires a strong understanding of performance marketing, lifecycle marketing, and marketing automation.
- Career progression in this role may lead to opportunities in global marketing, brand management, or other executive-level positions within the company or the broader industry.
ASSUMPTION: This role offers a unique blend of strategic, leadership, and hands-on responsibilities, making it an attractive opportunity for experienced digital marketing professionals seeking to make a significant impact in a growing company.
📝 Sample Projects
- Developing and executing a global digital marketing campaign to launch a new product line
- Implementing and optimizing marketing automation workflows to improve customer retention and lifetime value
- Conducting a comprehensive analysis of the competitive landscape and identifying opportunities for growth and differentiation
ASSUMPTION: These sample projects illustrate the strategic, analytical, and hands-on nature of the Director of Digital Marketing and CRM role at CYBEX.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role contribute to the team's success?
- How does CYBEX support the professional development and growth of its employees, particularly in the marketing department?
- What are the most significant challenges facing the digital marketing and CRM efforts at CYBEX, and how can this role address them?
- How does CYBEX measure the success of its digital marketing and CRM campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and the team's success, while also providing valuable insights into the position's responsibilities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and digital marketing expertise.
- Prepare for interviews by researching CYBEX's products, brand, and market position, as well as the company's values and culture.
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
