📌 Core Information
🔹 Job Title: Director Digital Marketing & CRM (E-commerce) (m/w/d)
🔹 Company: CYBEX GMBH
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: On-site
🔹 Category: Manufacturing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global digital marketing and CRM strategies
- Leading and developing an international team of channel experts
- Collaborating with cross-functional teams to optimize the digital customer experience
- Analyzing and optimizing performance across various digital channels
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and CRM.
📋 Key Responsibilities
✅ Develop and implement global strategy for digital marketing and CRM across various channels
✅ Plan and execute campaigns on relevant digital platforms, including Google, Meta, Display, Affiliate networks, and E-mail marketing
✅ Ensure a consistent, data-driven customer journey to increase Customer Lifetime Value (CLV)
✅ Lead and develop an international team of channel experts
✅ Collaborate with cross-functional teams to optimize the digital customer experience
✅ Define, track, and analyze key performance indicators (KPIs) to drive continuous improvement
✅ Support regional markets with tailored digital strategies
✅ Foster a test-and-learn culture to explore new growth and targeting opportunities
ASSUMPTION: This role requires a hands-on approach to digital marketing and CRM, with a strong focus on data-driven decision making and team leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Over 10 years of experience in full-funnel digital marketing, with at least 3-5 years in a leadership role
Required Skills:
- Proven success in performance marketing, direct-to-consumer (DTC) CRM, and e-mail marketing
- Strong analytical skills and data-driven decision making
- Excellent leadership and team management skills
- Fluency in English; German is a plus
Preferred Skills:
- Experience with Google Analytics 4, Salesforce Marketing Cloud, and Meta Ads Manager
- Strong project management and prioritization skills
- Experience working with cross-functional teams
ASSUMPTION: Candidates should have a proven track record in digital marketing and CRM, with a strong focus on leadership and team management.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)
Benefits:
- Attractive annual leave
- Discounts on CYBEX products
- Opportunities for professional and personal development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a director-level role in digital marketing and CRM within the manufacturing sector in Munich.
📌 Applicant Insights
🔍 Company Context
Industry: CYBEX operates in the manufacturing industry, specializing in juvenile products, car seats, baby carriers, strollers, and kids' furniture. The company is known for its innovative design and focus on child safety.
Company Size: CYBEX has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: CYBEX was founded in 2005 and has since grown rapidly, becoming a leader in child safety and an innovative lifestyle and fashion brand for parents.
Company Description:
- CYBEX is a global company with employees from over 29 nations
- The company offers a competitive salary, attractive annual leave, and discounts on its products
- CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities
Company Specialties:
- Juvenile products
- Car seats
- Baby carriers
- Strollers
- Child safety
- Juvenile design
- Products for children
- Family products
- And kids' furniture
Company Website: cybex-online.com
ASSUMPTION: CYBEX's focus on innovation, quality, and safety makes it an attractive employer for individuals seeking a challenging and rewarding career in the manufacturing industry.
📊 Role Analysis
Career Level: This role is a director-level position, requiring a high level of experience and expertise in digital marketing and CRM.
Reporting Structure: The director will lead an international team of channel experts and collaborate with cross-functional teams, including content, UX, merchandising, and marketing.
Work Arrangement: This is an on-site position, requiring regular presence at the Munich office.
Growth Opportunities:
- As a director-level role, this position offers opportunities for career advancement within the company
- The dynamic and growing nature of the company provides ample opportunities for professional and personal development
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's digital marketing and CRM strategies.
🌍 Location & Work Environment
Office Type: CYBEX's Munich office is a modern and collaborative workspace, fostering innovation and creativity.
Office Location(s): Munich, Bavaria, Germany
Geographic Context:
- Munich is the capital of Bavaria and the third-largest city in Germany
- The city is known for its vibrant culture, rich history, and strong economy
- Munich offers a high quality of life, with excellent education, healthcare, and recreational opportunities
Work Schedule: Full-time, with a flexible work arrangement that allows for a healthy work-life balance
ASSUMPTION: Munich provides an attractive work environment for professionals seeking a dynamic and culturally diverse city with a strong economy and high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing and CRM expertise
- Leadership and team management skills
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and team management skills
- Research CYBEX's company culture and values to demonstrate your cultural fit and alignment with the organization
ATS Keywords: Digital Marketing, CRM, Performance Marketing, E-commerce, Leadership, Team Management, Google Analytics, Salesforce Marketing Cloud, Meta Ads Manager
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing and CRM expertise, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Google Analytics 4
- Salesforce Marketing Cloud
- Meta Ads Manager
- CRM platforms (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to digital marketing and CRM strategies.
👔 Cultural Fit Considerations
Company Values:
- Imagination
- Belief
- Passion
- Strength
- Respect
- Love
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Data-driven and analytical
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- How have you demonstrated imagination and innovation in your previous roles?
- Can you provide an example of a time when you had to overcome a significant challenge, and how did you approach it?
- How do you foster a collaborative and inclusive work environment, and how have you supported the professional development of your team members?
ASSUMPTION: CYBEX's values and work style emphasize innovation, collaboration, and a strong focus on results, making it an attractive employer for individuals who thrive in dynamic and challenging environments.
⚠️ Potential Challenges
- Managing a diverse, international team with varying levels of experience and expertise
- Balancing global marketing strategies with local market needs and preferences
- Keeping up with the rapidly evolving digital marketing landscape and emerging technologies
- Ensuring consistent and effective communication across multiple channels and platforms
ASSUMPTION: These challenges require strong leadership, strategic thinking, and excellent communication skills to overcome successfully.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing and CRM within the manufacturing industry, with a specific emphasis on e-commerce
- Similar roles in other industries may have a broader focus on marketing and branding, rather than a specific emphasis on e-commerce and CRM
- Career progression in this role may lead to senior leadership positions within the digital marketing and CRM function or broader marketing and branding roles within the organization
ASSUMPTION: This role offers a unique opportunity to specialize in digital marketing and CRM within the manufacturing industry, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and implementing a global CRM strategy to improve customer retention and increase CLV
- Optimizing digital marketing campaigns across multiple channels to improve ROAS and drive revenue growth
- Leading a team to develop and launch a new e-commerce platform, improving the customer experience and driving online sales
ASSUMPTION: These projects demonstrate the strategic and hands-on nature of this role, requiring a strong focus on data-driven decision making and team leadership.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall digital marketing and CRM strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the digital marketing and CRM function, and how can this role address them?
- How does the company foster a culture of innovation and continuous improvement within the digital marketing and CRM function?
ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the broader digital marketing and CRM landscape, signaling a proactive and engaged approach to the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and team management skills
- Research CYBEX's company culture and values to demonstrate your cultural fit and alignment with the organization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
