Director, Field Marketing

📌 Core Information

🔹 Job Title: Director, Field Marketing

🔹 Company: DataRobot

🔹 Location: Remote Canada - ON

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading and mentoring a high-performing team of field marketers
• Driving pipeline creation and customer expansion
• Innovating and executing bold field campaigns that align with revenue goals
• Leveraging AI for efficiency and competitive advantage
• Collaborating with regional sales and account leadership

ASSUMPTION: This role requires a strategic thinker who can balance leadership, innovation, and execution to drive tangible business results.

📋 Key Responsibilities

✅ Lead with Vision & Drive Impact: Build, mentor, and lead a high-performing small but mighty team of field marketers across AMER and EMEA.

✅ Strategic GTM Partnership: Partner seamlessly with regional sales and account leadership in both AMER and EMEA to define Go-To-Market priorities and align marketing programs directly to their ambitious revenue goals.

✅ Innovate & Execute Bold Field Campaigns: Design and execute innovative, high-efficiency marketing motions that blend live and virtual events, sophisticated digital tactics, account-based marketing (ABM), and compelling customer engagements.

✅ Accelerate Growth in Emerging Markets: Develop and implement targeted strategies and programs specifically designed for high-growth emerging markets within the Middle East, United Kingdom, and Ireland.

✅ Drive Account Expansion & Usage: Develop and implement robust field in-person and virtual programs, lifecycle plays, and collaborative initiatives with account managers to drive usage and expansion within existing accounts.

✅ Leverage AI for Competitive Advantage: Champion the use of AI tools to generate highly personalized content, scale programs efficiently, and automate execution.

✅ Accountability & Performance Measurement: Establish rigorous tracking mechanisms, enforce meticulous follow-up protocols, and ensure every marketing investment delivers tangible pipeline and growth.

✅ Trusted Field Advisor: Act as a critical advisor in the field, coaching sales teams on activation strategies, leading joint planning sessions, and ensuring absolute alignment and accountability across marketing and sales.

ASSUMPTION: This role requires a high degree of strategic thinking, leadership, and accountability to drive impactful field marketing programs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of B2B marketing experience, with at least 4 years in field or regional marketing leadership roles directly aligned to enterprise sales teams, ideally with experience across AMER and EMEA, including emerging markets.

Required Skills:

• Proven track record of driving significant pipeline and revenue through multi-channel field and event campaigns
• Exceptional leadership experience in building, scaling, and empowering high-performing marketing teams
• Strong track record of forging deep, trusted partnerships with sales leaders
• Creative thinking combined with a scrappy, resourceful execution style
• Demonstrated comfort and eagerness to use AI tools like ChatGPT or Gemini
• Outstanding project management, communication, and cross-functional collaboration skills

Preferred Skills:

• Experience with account-based marketing (ABM) strategies
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in field marketing, leadership, and strategic thinking to excel in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 USD (Based on industry standards for a Director-level role in field marketing with 7+ years of experience)

Benefits:

• Medical, Dental & Vision Insurance
• Flexible Time Off Program
• Paid Holidays
• Paid Parental Leave
• Global Employee Assistance Program (EAP)

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in field marketing with the required experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI and machine learning

Company Size: 501-1,000 employees (Medium-sized company with a significant presence in the industry)

Founded: 2012 (Over a decade of experience in the AI and machine learning space)

Company Description:

• DataRobot delivers the industry-leading AI applications and platform that maximize impact and minimize risk for your business.
• DataRobot empowers practitioners to deliver predictive and generative AI, and enables leaders to secure their AI assets.
• The company operates in a dynamic and evolving market, with a strong focus on innovation and customer success.

Company Specialties:

• Data Science
• Machine Learning
• Artificial Intelligence
• Automated Machine Learning
• Augmented Analytics
• Time Series Modeling
• AI Production
• AI Experimentation
• Generative AI

Company Website: www.datarobot.com

ASSUMPTION: DataRobot is a well-established company in the AI and machine learning industry, with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: Director (Senior leadership role with significant impact on the company's growth and success)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and is responsible for leading a small but mighty team of field marketers across AMER and EMEA.

Work Arrangement: Remote OK (Flexible work arrangement with the option to work remotely)

Growth Opportunities:

• Potential to grow into a VP or C-level role within the marketing organization
• Opportunity to shape the future of field marketing and drive significant business impact
• Chance to work with cutting-edge AI technologies and innovative marketing strategies

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (With the option to work from home or a co-working space)

Office Location(s): Remote Canada - ON (With the option to work from any location within Canada)

Geographic Context:

• Ontario, Canada (Specifically, the role is based in the remote time zone, which may include cities like Toronto, Ottawa, or other urban centers)
• Access to a diverse talent pool and a strong tech industry presence
• Opportunity to work with a global team, collaborating with colleagues across North America and Europe

Work Schedule: Full-time (40 hours/week), with flexibility for remote work and a results-driven approach to managing time and priorities

ASSUMPTION: This role offers a flexible and remote-friendly work environment, with the opportunity to collaborate with a global team and make a significant impact on the company's success.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Interview with the hiring manager (Director, Marketing Operations)
• Interview with the Chief Marketing Officer (CMO)
• Final interview with the Executive Vice President (EVP) of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and leadership skills
• Experience in field marketing and driving revenue growth
• Ability to collaborate effectively with sales teams and other stakeholders
• Comfort with AI tools and innovative marketing strategies

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in field marketing, leadership, and driving revenue growth
• Prepare for behavioral interview questions that focus on your strategic thinking, leadership, and collaboration skills
• Demonstrate your comfort with AI tools and innovative marketing strategies during the interview

ATS Keywords: Field Marketing, Leadership, Revenue Growth, Strategic Partnership, Campaign Execution, Account Expansion, AI Tools, Project Management, Communication, Cross-Functional Collaboration

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, leadership, and relevant experience in field marketing.

🛠️ Tools & Technologies

• AI tools like ChatGPT or Gemini
• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires a strong comfort with AI tools and a willingness to leverage innovative technologies to drive marketing success.

👔 Cultural Fit Considerations

Company Values:

• Wow Our Customers
• Set High Standards
• Be Better Than Yesterday
• Be Rigorous
• Assume Positive Intent
• Have the Tough Conversations
• Be Better Together
• Debate, Decide, Commit
• Deliver Results
• Overcommunicate

Work Style:

• Results-driven and focused on tangible business outcomes
• Collaborative and cross-functional, with a strong emphasis on working effectively with sales teams
• Innovative and open to leveraging cutting-edge AI tools and technologies

Self-Assessment Questions:

• Do you have a proven track record of driving significant pipeline and revenue through multi-channel field and event campaigns?
• Are you comfortable and eager to use AI tools like ChatGPT or Gemini to accelerate campaign execution and generate compelling assets?
• Can you thrive in a collaborative, results-driven work environment and effectively partner with sales teams to drive growth?

ASSUMPTION: DataRobot values a strong cultural fit, with a focus on strategic thinking, innovation, and collaboration.

⚠️ Potential Challenges

• Managing a remote team across multiple time zones and regions
• Balancing strategic leadership with hands-on campaign execution
• Keeping up with the fast-evolving AI landscape and integrating new tools and technologies into marketing strategies
• Driving consistent engagement and follow-up with sales teams across different regions and markets

ASSUMPTION: This role presents unique challenges related to remote team management, strategic leadership, and staying current with AI technologies.

📈 Similar Roles Comparison

• This role differs from traditional field marketing positions in its heavy emphasis on strategic leadership, AI integration, and driving tangible business outcomes
• Compared to other marketing leadership roles, this position requires a unique blend of strategic thinking, hands-on campaign execution, and collaboration with sales teams
• Career path comparison: This role offers significant growth opportunities, with the potential to advance to VP or C-level positions within the marketing organization

ASSUMPTION: This role is unique in its focus on strategic leadership, AI integration, and driving tangible business outcomes, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a targeted campaign to accelerate growth in emerging markets within the Middle East, United Kingdom, and Ireland
• Implementing AI-driven personalization strategies to enhance customer engagement and drive usage expansion within existing accounts
• Collaborating with sales teams to create and execute joint marketing plans that align with revenue goals and drive pipeline creation

ASSUMPTION: These sample projects highlight the strategic, innovative, and collaborative nature of this role, with a strong focus on driving tangible business outcomes.

❓ Key Questions to Ask During Interview

• How does the company support the integration of AI tools into marketing strategies, and what resources are available to help me succeed in this role?
• Can you describe the company's approach to remote team management, and how does the leadership team support the success of remote employees?
• How does the company measure the success of field marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities exist for professional development and growth within the marketing organization, and how does the company support the advancement of its employees?
• How does the company foster a culture of innovation and collaboration, and what initiatives are in place to encourage the use of cutting-edge AI tools and technologies?

ASSUMPTION: These key questions help applicants better understand the company's approach to AI integration, remote team management, performance measurement, professional development, and cultural innovation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in field marketing, leadership, and driving revenue growth
• Prepare for behavioral interview questions that focus on your strategic thinking, leadership, and collaboration skills
• Demonstrate your comfort with AI tools and innovative marketing strategies during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.