📌 Core Information
🔹 Job Title: Director, Field Marketing
🔹 Company: Whataburger
🔹 Location: San Antonio, Texas
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the Field Marketing team and strategy from the main office
- Collaborating with regional teams to ensure alignment with corporate objectives
- Monitoring the effectiveness of local marketing initiatives and reporting on KPIs
- Providing guidance and support to regional marketing managers and their teams
- Producing financial analysis regarding marketing plan effectiveness and expenditures
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive marketing success across multiple regions.
📋 Key Responsibilities
✅ Lead the Field Marketing team and support strategy execution from the main office
✅ Collaborate with regional teams to ensure alignment with corporate objectives and monitor local marketing initiatives' effectiveness
✅ Provide guidance, support, and set performance expectations for regional marketing managers and their teams
✅ Produce financial analysis regarding business conditions, marketing plan effectiveness, and advertisement fund dollar expenditures
✅ Tailor marketing plans to fit regional preferences and ensure alignment with corporate goals
✅ Assume additional responsibilities as assigned
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and cross-functional collaboration to drive marketing success across multiple regions.
🎯 Required Qualifications
Education: Bachelor’s degree or any equivalent combination of educational and work experience required. Master’s degree preferred.
Experience:
- 5+ years’ experience supervising others at various organizational levels, preferably in customer experience and operations support teams
- 10 years’ experience managing digital marketing, marketing technology, UX design, and online ordering teams
- 5+ years’ managing multiple vendors
- Experience building marketing technology platform, loyalty marketing strategy, and performance-based marketing
- 10+ years’ experience as project or program director
Required Skills:
- Advanced ability to communicate, influence, and negotiate decisions while motivating staff
- Advanced ability to create and implement given strategic direction
- Ability to work in a team environment
- Demonstrated ability to use concise, persuasive, and compelling presenting when communicating internally and externally
- Demonstrated understanding of information architecture and design, software development cycle, UX development, responsiveness, and web analytics
- Demonstrated knowledge of various social media and digital platforms
- Proficiency in MS Office Word, Excel, Outlook, Power Point, and Visio (as applicable)
- Proficiency in Workday (as applicable)
Preferred Skills:
- Experience in the restaurant industry
- Fluency in Spanish
ASSUMPTION: Given the experience level and the nature of the role, candidates should have a strong background in marketing, leadership, and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year. This estimate is based on industry standards for a Director-level marketing role in the restaurant industry, with consideration for the experience level and location.
Benefits:
- Competitive weekly pay
- Bonus program with 250% upside potential
- Performance for pay program
- Opportunities for career development and growth
- Healthcare and life insurance benefits
- Paid time off - 5 weeks on day 1
- Paid corporate holidays
- Company vehicle, based on position
- 401(k) savings plan with a competitive company match
- Paid parental leave
- Short-term and long-term disability
- Scholarship program
- Whataburger Family Foundation (hardship grant assistance)
- Discounted meals for you and a guest
- Wireless service discounts
- Computer & software discounts
- Fitness / gym discounts
- Awards and recognition for all you do
- Retirement celebration program
Working Hours: Full-time, with the expectation to work outside of normal business hours when necessary. Some travel, both locally and long distances, may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and should be verified with the employer. Benefits are comprehensive and competitive for the restaurant industry.
📌 Applicant Insights
🔍 Company Context
Industry: Whataburger operates in the restaurant industry, specifically in the fast-casual segment. The company is known for its iconic burgers and has a strong following across the South and Texas.
Company Size: Whataburger is a large company with over 10,000 employees. This size offers opportunities for career growth and diverse experiences but may also have a more structured and hierarchical work environment.
Founded: Whataburger was founded in 1950 in Corpus Christi, Texas. The company has since grown to over 1,100 locations across 16 states.
Company Description:
- Whataburger is a popular fast-casual restaurant chain known for its large, customizable burgers and friendly service
- The company prides itself on using fresh, high-quality ingredients and offering a variety of menu items to cater to different tastes
- Whataburger has a strong company culture focused on pride, care, and love, with a commitment to serving its communities
Company Specialties:
- Fast-casual dining
- Burgers and customizable menu items
- Strong company culture and community involvement
Company Website: www.whataburger.com
ASSUMPTION: Whataburger's large size and strong brand presence offer applicants a stable and well-established work environment with opportunities for growth and development.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the Chief Marketing Officer. It offers significant strategic and leadership responsibilities.
Reporting Structure: The Director, Field Marketing will oversee the Field Marketing team and support regional marketing managers. They will report directly to the Chief Marketing Officer.
Work Arrangement: This role is on-site, with the expectation to work outside of normal business hours when necessary. Some travel may be required.
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunities to mentor and develop team members
- Chance to gain experience in a large, well-established company with a strong brand presence
ASSUMPTION: This role offers significant growth opportunities, both within the marketing department and across the broader organization. The large company size also provides ample opportunities for learning and development.
🌍 Location & Work Environment
Office Type: The main office is located in San Antonio, Texas, with regional offices across the company's footprint.
Office Location(s): 300 Concord Plaza Dr, San Antonio, Texas 78216
Geographic Context:
- San Antonio is the second-largest city in Texas and offers a diverse cultural scene, with a cost of living slightly below the national average
- The city has a humid subtropical climate, with mild winters and hot, humid summers
- San Antonio is home to several major industries, including healthcare, government, and tourism
Work Schedule: Full-time, with the expectation to work outside of normal business hours when necessary. Some travel may be required.
ASSUMPTION: San Antonio offers a diverse and vibrant work environment, with a cost of living that is generally affordable for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Chief Marketing Officer
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Cross-functional collaboration and communication
- Financial analysis and reporting
- Cultural fit and alignment with Whataburger's values
Application Tips:
- Highlight your relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Whataburger's brand and culture
- Prepare examples of your strategic planning, leadership, and cross-functional collaboration skills for the interview
- Research Whataburger's competition and industry trends to demonstrate your knowledge and insight
ATS Keywords: Marketing strategy, digital marketing, project management, vendor management, financial analysis, communication, influencing, negotiation, team collaboration, social media, web analytics, UX design, performance-based marketing, marketing technology, local store marketing
ASSUMPTION: Whataburger's application process is thorough and designed to assess candidates' strategic thinking, leadership, and cultural fit. Tailoring your application and preparation to these areas will increase your chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Visio)
- Workday (HRIS and talent management platform)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, etc.)
- Social media management tools (e.g., Hootsuite, Sprout Social, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for candidates, as they are commonly used in marketing roles.
👔 Cultural Fit Considerations
Company Values:
- Pride: Take pride in what you do and how you do it
- Care: Care for our customers, our Family Members, and our communities
- Love: Love what you do and who you do it with
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with Whataburger's values of pride, care, and love?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive in a results-driven, execution-focused culture?
ASSUMPTION: Whataburger's culture is built on pride, care, and love, with a focus on collaboration, results, and adaptability. Candidates who align with these values and work styles will be a strong fit for the company.
⚠️ Potential Challenges
- Managing a large, remote team with varying levels of experience and expertise
- Balancing strategic planning with day-to-day tactical execution
- Navigating a large, complex organization with multiple stakeholders
- Adapting to a fast-paced, ever-changing business environment
ASSUMPTION: These challenges are common in director-level marketing roles, particularly in large organizations. Strong leadership, strategic thinking, and adaptability will be crucial for success in this role.
📈 Similar Roles Comparison
- This role differs from other marketing director roles in its focus on field marketing and local store marketing, as well as its requirement to manage a remote team
- Whataburger's strong brand presence and culture offer unique opportunities and challenges compared to other restaurant chains
- Career paths in marketing can vary, but this role offers potential growth opportunities within the marketing department or across the broader organization
ASSUMPTION: This role is unique in its focus on field marketing and local store marketing, with opportunities for growth and development within a large, well-established organization.
📝 Sample Projects
- Developing and executing a quarterly campaign plan in collaboration with the marketing and innovation team and regional field marketing teams
- Conducting a comprehensive review of local store marketing activities and providing data-driven recommendations to improve effectiveness and ROI
- Managing a team of regional field marketing managers and providing guidance, support, and performance expectations
ASSUMPTION: These sample projects reflect the strategic, leadership, and cross-functional collaboration aspects of the role, as well as the requirement to manage a remote team and drive results.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the field marketing team and any immediate priorities for the new director?
- How does the marketing department collaborate with other departments, such as operations and IT, to drive business objectives?
- What are the most significant challenges facing the field marketing team, and how can I help address them?
- How does Whataburger support the growth and development of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of the field marketing team, and how are they tracked and reported?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, while also providing insight into the organization's priorities, culture, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Whataburger's brand and culture, and your fit for the role
- Prepare examples of your strategic planning, leadership, and cross-functional collaboration skills for the interview
- Research Whataburger's competition and industry trends to demonstrate your knowledge and insight
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
