Director, Field Marketing

📌 Core Information

🔹 Job Title: Director, Field Marketing

🔹 Company: Starry

🔹 Location: New York, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving subscriber growth through locally driven field marketing campaigns
• Overseeing a team to achieve goals in subscription growth, brand awareness, and demand generation
• Collaborating with local teams and stakeholders to achieve business goals
• Developing and executing local marketing campaigns and promotions
• Managing relationships with local partners and agencies

ASSUMPTION: This role requires a strategic and hands-on marketing leader with experience in sales and team management to drive growth in the New York market.

📋 Key Responsibilities

✅ Lead, mentor, and coach the local field marketing team

✅ Develop the local marketing strategy for New York including online and offline channels

✅ Drive innovation in process, automation, and scalability of local marketing programs

✅ Oversee the execution, analysis, and reporting of local marketing activations

✅ Support interviewing, hiring, and training of Subscriber Sales staff

✅ Set clear expectations and hold employees accountable for meeting sales expectations

✅ Manage relationships with local partners and agencies

✅ Collaborate with leaders from Marketing, Subscriber Services, and Customer Success within your market to achieve business goals and objectives.

ASSUMPTION: This role requires a balance of strategic planning, team leadership, and hands-on execution to achieve subscriber growth targets.

🎯 Required Qualifications

Education: BA or BS degree required

Experience: 7+ years experience in sales for telecommunications or a similar vertical

Required Skills:

• Experience managing field sales teams
• Experience with acquisition marketing and demand generation
• Field and door-to-door sales background
• Experience with data analytics and applying learning to improve performance
• Exceptional communication skills with business stakeholders, internal team members, and partners
• Ability to influence and manage multiple teams to reach milestones

Preferred Skills:

• Experience with a high growth startup
• Experience in telecom and/or real estate
• Enthusiasm for new technology and the internet space

ASSUMPTION: Candidates with a strong sales background, experience in field marketing, and a proven track record of driving growth will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $140,000 - $160,000 per year

Benefits:

• Generous employer contribution for you and your dependents on low deductible health plan, dental plan, vision plan, AD&D, and life insurance
• 12 weeks of 100% paid parental leave for all new parents after six months of continuous employment

Working Hours: Full-time, with travel required throughout the NYC metropolitan area

ASSUMPTION: The salary range provided is competitive for the New York market and reflects the experience and skills required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Starry operates in the technology, information, and internet industry, focusing on providing high-speed internet services.

Company Size: Starry has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Starry was founded in 2014, with a mission to provide a better choice for internet service, focusing on speed, reliability, and affordability.

Company Description:

• Starry is an internet service provider offering residential and business internet, as well as custom WiFi solutions for multifamily owners
• The company aims to provide superior customer service and has expanded its services to multiple metropolitan areas
• Starry's hybrid-fiber fixed wireless network has 99.99% availability, with speeds up to 10 Gigabits available in select locations

Company Specialties:

• Internet Service Provider
• Wireless Internet
• White Glove Customer Service
• Interactive Routers

Company Website: starry.com

ASSUMPTION: Starry's focus on customer service and innovative technology sets it apart in the competitive internet service provider market.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking and leadership to drive growth in the New York market.

Reporting Structure: The Director of Subscriber Acquisition reports directly to the VP of Subscriber Acquisition.

Work Arrangement: This role requires on-site work, with travel throughout the NYC metropolitan area, including the Bronx, Brooklyn, Manhattan, and Queens.

Growth Opportunities:

• Potential to expand the role's responsibilities as the company grows and enters new markets
• Opportunities to collaborate with and learn from other senior leaders within the organization
• Possibility to transition into a more senior role within the company as the team and market grow

ASSUMPTION: This role offers significant growth potential for the right candidate, as Starry continues to expand its services and enter new markets.

🌍 Location & Work Environment

Office Type: Starry's New York office is located in Manhattan, with a field and office work environment.

Office Location(s): 180 Maiden Ln, New York, New York 10038, US

Geographic Context:

• New York City is a large and diverse market, offering numerous opportunities for subscriber growth and brand awareness
• The city's various neighborhoods and communities present unique challenges and opportunities for marketing campaigns
• New York's competitive internet service provider market requires innovative and strategic marketing approaches

Work Schedule: Full-time, with travel required throughout the NYC metropolitan area

ASSUMPTION: The New York market presents both opportunities and challenges for subscriber growth, requiring a strategic and adaptable approach to marketing campaigns.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-person or video interview with the VP of Subscriber Acquisition
• Final interview with key stakeholders

Key Assessment Areas:

• Sales and marketing experience, with a focus on field marketing and subscriber acquisition
• Leadership and team management skills
• Strategic thinking and problem-solving abilities
• Communication and presentation skills

Application Tips:

• Highlight relevant sales and marketing experience, with a focus on field marketing and subscriber acquisition
• Demonstrate your ability to lead and manage teams, with examples of successful campaigns and initiatives
• Showcase your understanding of the New York market and its unique challenges and opportunities
• Prepare questions that demonstrate your interest in the role and the company

ATS Keywords: Field Marketing, Subscriber Acquisition, Sales Management, Team Leadership, Marketing Strategy, Data Analytics, Customer Success, Demand Generation, Process Innovation, Communication, Collaboration, Recruitment, Performance Management, Local Marketing Campaigns, Relationship Management, Technology Enthusiasm

ASSUMPTION: Starry's hiring process is designed to assess candidates' skills and fit for the role, with a focus on sales and marketing experience and leadership abilities.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analytics tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary, depending on the company's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Adaptable

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Results-oriented and accountable
• Collaborative and team-focused

Self-Assessment Questions:

• How do you approach customer-centric marketing strategies, and can you provide an example from a previous role?
• Describe a time when you had to adapt your marketing strategy due to changing market conditions or customer feedback
• How do you hold your team accountable for meeting sales expectations, and can you provide an example of a time when you had to address underperformance?

ASSUMPTION: Starry values candidates who are customer-focused, innovative, collaborative, and adaptable, with a strong work ethic and a results-driven approach.

⚠️ Potential Challenges

• Competitive internet service provider market in New York City
• Managing a team with varying levels of experience and skill sets
• Balancing strategic planning with hands-on execution
• Adapting marketing campaigns to diverse neighborhoods and communities within New York City

ASSUMPTION: The New York market presents both opportunities and challenges for subscriber growth, requiring a strategic and adaptable approach to marketing campaigns and team management.

📈 Similar Roles Comparison

• This role focuses on subscriber acquisition and growth, while related roles may focus on customer retention, brand awareness, or product marketing
• As a Director-level role, this position offers more strategic and leadership responsibilities compared to mid-level marketing roles
• Career paths in marketing can vary, with opportunities to specialize in specific areas or move into management or executive roles

ASSUMPTION: This role offers a unique opportunity to drive growth in the New York market, with potential for career advancement as the company continues to expand.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase subscriptions in a specific New York City neighborhood
• Analyzing market data to identify trends and opportunities for subscriber growth in the New York market
• Managing a team to achieve weekly and monthly revenue and subscriber goals, with a focus on process improvement and automation

ASSUMPTION: These sample projects reflect the strategic and hands-on nature of the Director of Subscriber Acquisition role, with a focus on driving subscriber growth and improving marketing processes.

❓ Key Questions to Ask During Interview

• How does Starry differentiate itself from other internet service providers in the New York market?
• What are the key priorities for the first 90 days in this role?
• How does Starry support the professional development and growth of its employees?
• What are the biggest challenges facing the New York market, and how can this role address them?
• How does Starry measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the New York market, as well as their ability to drive growth and success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant sales and marketing experience, with a focus on field marketing and subscriber acquisition
• Prepare for your interviews by researching Starry's company culture, values, and market position, as well as the unique challenges and opportunities of the New York market
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.