Senior Regional Marketing Manager

📌 Core Information
🔹 Job Title: Senior Regional Marketing Manager
🔹 Company: EDB
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 📍 Field Marketing


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📌 Essential Job Details


🚀 Job Overview
The Senior Regional Marketing Manager, North America will be responsible for developing and executing marketing programs that drive revenue growth and accelerate sales deals for EDB, a leading data and AI platform provider. This strategic role will collaborate closely with sales leadership, product marketing, and alliance partners to ensure marketing initiatives align with revenue objectives and sales priorities.


ASSUMPTION: Based on the details provided, this appears to be a senior-level regional marketing position focused on go-to-market execution and pipeline acceleration through a mix of account-based marketing, sales enablement, and field/event marketing.


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📋 Key Responsibilities
✅ Partner with regional sales leaders to understand pipeline needs, identify gaps, and develop targeted marketing initiatives to drive deal velocity and pipeline conversion.
✅ Develop and execute account engagement strategies, including ABM plays, executive programs, and sales enablement, both for EDB and in collaboration with alliance and channel partners.
✅ Own and execute pipeline acceleration campaigns such as customer workshops, roundtables, deal-closing incentives, and nurture programs to support late-stage opportunities.
✅ Work with sales development teams to align messaging, campaign execution, and lead follow-up strategies.
✅ Create and tailor compelling sales enablement materials in collaboration with product marketing.
✅ Develop and execute co-marketing plans with alliance partners to drive joint demand generation and pipeline growth.
✅ Plan and execute high-touch field events (e.g., executive roundtables, workshops, roadshows) that connect sales and partners with prospects and customers.
✅ Support EDB's presence at key industry and partner events.
✅ Act as a liaison between sales, product marketing, demand generation, and partner teams to align regional marketing efforts with company-wide initiatives.
✅ Track, measure, and report on the impact of field marketing programs, focusing on pipeline contribution, deal acceleration, and ROI.


ASSUMPTION: The key responsibilities cover a range of go-to-market activities, from account-based marketing and sales enablement to field events and cross-functional collaboration, which is typical for a senior regional marketing role in the enterprise software industry.


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🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of experience in B2B field marketing, sales enablement, or partner marketing, preferably in enterprise software or cloud technologies
Skills:
- Strong understanding of sales processes, pipeline management, and go-to-market strategies
- Experience developing account-focused marketing programs that drive engagement and revenue
- Ability to collaborate cross-functionally with sales, demand gen, and product marketing teams
- Hands-on experience with event planning, executive engagement, and sales enablement programs
- Strong communication and relationship-building skills, with the ability to influence sales leaders and key stakeholders


ASSUMPTION: The qualifications focus on relevant marketing experience, sales and pipeline knowledge, cross-functional collaboration, and hands-on execution, which are typical requirements for a senior regional marketing role in the enterprise software industry.


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💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Based on industry data, the salary range for a Senior Regional Marketing Manager in the enterprise software industry in the United States is typically between $100,000 - $150,000 per year, depending on factors such as location, company size, and level of experience.


ASSUMPTION: The salary range provided is an industry estimate based on similar roles and locations, as the original listing did not specify compensation details.


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📌 Applicant Insights


🔍 Company Context
Industry Position: EDB is a leading provider of a data and AI platform that enables organizations to leverage the power of Postgres for transactional, analytical, and AI workloads across any cloud.
Company Size: EDB serves more than 1,500 customers globally and is a major contributor to the PostgreSQL community.
Company Stage: EDB appears to be an established enterprise software company with a focus on data and AI technologies.


ASSUMPTION: The information about EDB's industry position, customer base, and community involvement suggests it is a prominent player in the enterprise data and AI software market.


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📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Regional Marketing Manager will report to the VP of Alliance Partner & North America Field Marketing and work closely with sales leadership, product marketing, and demand generation teams.
Team Size/Composition: Not specified
Growth Opportunities: This senior-level role provides opportunities to further develop expertise in account-based marketing, sales enablement, and field/event marketing, potentially leading to higher-level marketing leadership positions.


ASSUMPTION: The reporting structure and collaboration with cross-functional teams indicate this is a senior-level regional marketing role with potential for career advancement within the organization.


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🌍 Location & Work Environment
Office Type: Remote or hybrid work environment
Geographic Context: The position is based in the United States, which is a major hub for enterprise software and technology companies.
Work Schedule: Not specified, but likely a standard full-time schedule with some travel requirements.
Regional Considerations: The remote/hybrid work option could make this role attractive to candidates across the U.S., providing greater flexibility and work-life balance.


ASSUMPTION: The job description indicates a remote or hybrid work environment, which is becoming more common in the enterprise software industry, especially for senior-level roles.


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💼 Interview & Application Insights
Typical Process: The interview process for this role may include an initial phone/video screening, followed by a series of in-person or virtual interviews with the hiring manager, cross-functional team members, and potentially executive stakeholders. Candidates may also be asked to complete a marketing-related assessment or presentation.
Key Assessment Areas: Employers will likely evaluate the candidate's experience in developing and executing account-based marketing programs, sales enablement initiatives, and field/event marketing strategies. Strong cross-functional collaboration skills, pipeline management expertise, and the ability to demonstrate tangible marketing impact will also be important.
Application Tips: Applicants should highlight their relevant experience in B2B enterprise software or cloud technology marketing, with a focus on pipeline acceleration, sales and partner alignment, and quantifiable marketing results. Emphasizing strong communication, relationship-building, and project management skills will also be crucial.
ATS Keywords: Some key keywords to include in applications may include: "account-based marketing", "sales enablement", "field marketing", "pipeline acceleration", "partner marketing", "event planning", "cross-functional collaboration", "data-driven marketing", and "revenue impact".


ASSUMPTION: The interview process, assessment areas, and application tips are based on standard practices for senior-level regional marketing roles in the enterprise software industry.


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🛠️ Tools & Technologies
- Customer Relationship Management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Marketing Automation Platforms (e.g., Marketo, Pardot, HubSpot)
- Event Management and Webinar Tools (e.g., Cvent, Zoom, GoToWebinar)
- Data Analytics and Reporting Software (e.g., Google Analytics, Tableau, PowerBI)


ASSUMPTION: These are standard marketing technology tools used in enterprise software companies, although the specific platforms may vary.


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👔 Cultural Fit Considerations
Company Values: EDB appears to have a strong focus on customer success, data-driven decision-making, and fostering a collaborative work environment. The company also values diversity and inclusion.
Work Style: The role requires a high degree of cross-functional collaboration, the ability to manage multiple priorities, and a data-driven approach to marketing programs. A fast-paced, results-oriented work environment is likely.
Self-Assessment: Candidates should consider whether they thrive in a dynamic, collaborative environment, can effectively partner with sales and executive stakeholders, and have a track record of driving tangible marketing impact.


ASSUMPTION: The company values and work style inferences are based on the information provided in the job description and about EDB's company culture.


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⚠️ Potential Challenges
The Senior Regional Marketing Manager role may face challenges such as:
- Balancing multiple competing priorities and stakeholder needs across sales, product marketing, and partner teams
- Driving cross-functional alignment and collaboration on marketing strategies and campaigns
- Demonstrating the tangible impact of marketing programs on pipeline and revenue growth
- Effectively coordinating and executing high-touch field events and customer/partner engagements


ASSUMPTION: These potential challenges are common for senior-level regional marketing roles in the enterprise software industry, based on the responsibilities and required skills outlined in the job description.


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📈 Similar Roles Comparison
This Senior Regional Marketing Manager role is similar to other senior-level regional or field marketing positions in the enterprise software industry, such as:
- Regional Marketing Director
- Field Marketing Manager
- Account-Based Marketing Manager
- Partner Marketing Manager


The key differences may be the specific focus on pipeline acceleration, sales and partner alignment, and the blend of digital and field marketing strategies.


ASSUMPTION: The comparison to similar roles is based on typical career paths and responsibilities in the enterprise software marketing field.


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📝 Sample Projects
Some examples of projects a Senior Regional Marketing Manager at EDB may work on include:
- Developing and executing an account-based marketing strategy for the company's top 20 target accounts, including tailored content, executive engagement programs, and sales enablement tools
- Designing and hosting a series of regional customer workshops focused on Postgres adoption and data modernization, in collaboration with alliance partners
- Creating a sales playbook and training program to equip the regional sales team with the messaging, tools, and resources needed to effectively position EDB's data and AI platform
- Launching a targeted campaign to re-engage late-stage opportunities, including personalized outreach, deal incentives, and nurture content
- Coordinating EDB's presence and sponsorship at a major industry conference, including managing the booth, organizing executive meetings, and driving pipeline from event leads


ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are meant to provide illustrative examples of the type of work the Senior Regional Marketing Manager may undertake.


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❓ Key Questions to Ask During Interview
1. Can you tell me more about the regional sales teams I would be collaborating with and the current state of their pipeline and go-to-market strategies?
2. What are the top 3-5 marketing priorities for the North America region that this role would be responsible for driving?
3. How does the marketing team at EDB work together with the product marketing and demand generation functions to ensure alignment on campaigns and messaging?
4. Can you share examples of successful co-marketing initiatives you have executed with alliance partners in the past, and what made them effective?
5. What types of metrics and KPIs does the company use to measure the impact of field marketing programs, and how is that data used to inform strategy?
6. How does EDB support the professional development and career growth of its marketing team members?


ASSUMPTION: These questions are designed to help the candidate better understand the regional dynamics, marketing priorities, cross-functional collaboration, partner programs, performance measurement, and career growth opportunities - all of which are relevant for evaluating fit and interest in this senior-level role.


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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


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📌 Next Steps for Applicants
To pursue this Senior Regional Marketing Manager opportunity effectively, applicants should:
1. Carefully review the job description and requirements to ensure they meet the desired qualifications.
2. Tailor their resume and cover letter to highlight relevant experience in account-based marketing, sales enablement, field/event marketing, and cross-functional collaboration.
3. Research EDB and the enterprise data/AI software market to understand the company's position, products, and go-to-market strategies.
4. Prepare thoughtful questions to ask during the interview that demonstrate their understanding of the role and interest in contributing to EDB's success.
5. Be prepared to provide specific examples of past marketing campaigns or initiatives that drove measurable impact on pipeline and revenue.
6. Review the company's website and social media presence to gain insights into their culture, values, and work environment.
7. Check if the company uses any applicant tracking systems (ATS) and optimize their application accordingly, incorporating relevant keywords.


By taking these steps, applicants can position themselves as strong candidates who understand the requirements of the role and are excited about the opportunity to join the EDB team.