📌 Core Information
🔹 Job Title: Director, Field Marketing - Pioneer
🔹 Company: Pernod Ricard
🔹 Location: Remote, US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of regional experts to drive market-level activation strategies and commercial planning.
- Ensuring national brand programs are locally relevant and commercially impactful.
- Collaborating cross-functionally in a fast-paced environment.
- Balancing creativity with commercial rigor.
- Empowering teams to deliver results and driving profitable growth, household penetration, and brand love across the portfolio.
ASSUMPTION: This role requires a strategic marketing leader who thrives in a cross-functional, fast-paced environment and is passionate about localizing national brand strategies.
📋 Key Responsibilities
✅ Develop and communicate activation strategies based on division/geographic priorities.
✅ Ensure assets provided to Sales are fit for field purpose and support portfolio strategy execution.
✅ Oversee localization and customization of national programs.
✅ Assess and approve locally initiated programs where national programs do not meet market needs.
✅ Ensure quality delivery of sell decks with clear objectives, local insights, and media support.
✅ Translate and communicate brand standards effectively to field, customers, and distributors.
✅ Provide local market insights during annual planning and program briefing.
✅ Ensure all programs have commercial objectives and ROI evaluations.
✅ Offer ongoing feedback to brand and channel marketing teams on program impact.
✅ Maintain top-to-top connections with Division GMs and distributor management.
✅ Lead and mentor Field Marketing Managers, supporting career growth and objective achievement.
✅ Demonstrate leadership aligned with PR USA’s core values.
ASSUMPTION: The role involves a mix of strategic planning, cross-functional collaboration, and team leadership, with a focus on driving local market impact.
🎯 Required Qualifications
Education: Bachelor’s degree – preferably in Marketing or Business Administration with a concentration in Marketing.
Experience: 10–15 years of experience in marketing, trade/retail management, or brand roles with exposure to brand building and sales.
Required Skills:
- Proven ability to create local activation strategies and drive commercial planning.
- Strong leadership, analytical, and interpersonal skills.
- Willingness to travel up to 30%.
Preferred Skills:
- Experience in the beverage industry.
- Fluency in additional languages.
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record in brand building, sales, and team leadership.
💰 Compensation & Benefits
Salary Range: $115,280.00 to $144,100.00 (based in Texas). The range will vary if outside of this location.
Benefits:
- Flexible Work Policy (hybrid option with 2 remote days per week).
- Professional Development and Internal Career Mobility.
- Diversity and Inclusion initiatives.
- Health Benefits.
Working Hours: Full-time, with flexibility to work the hours that make the most sense for the team’s schedules.
ASSUMPTION: The salary range is based on the location and experience level. Benefits include a flexible work policy, professional development opportunities, and health benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing. Pernod Ricard is a global premium spirits and wine company, with leading brands such as Absolut Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, The Glenlivet Gin, and many more.
Company Size: 10,001+ employees. Pernod Ricard offers a large and diverse work environment with many opportunities for career growth and internal mobility.
Founded: Pernod Ricard was founded in 1975 through the merger of two French companies, Pernod and Ricard.
Company Description:
- Pernod Ricard is guided by its 4 core values: grounded in the real, fiercely authentic, passion for challenge, connected beyond borders.
- The company is committed to making exceptional products, giving back to communities, and honoring its responsibility to preserve the environment.
- Pernod Ricard offers a culture that celebrates diversity, with a focus on professional development and internal career mobility.
Company Specialties:
- Spirits and wine production and distribution.
- Brand management and marketing.
- Global operations and supply chain management.
- Sustainability and corporate social responsibility.
Company Website: pernod-ricard.com
ASSUMPTION: Pernod Ricard is a large, global company with a strong brand portfolio and a commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: Senior-level management role, reporting directly to the Vice President of Marketing.
Reporting Structure: This role will lead a team of Field Marketing Managers and collaborate with cross-functional teams, including brand marketing, channel marketing, and sales.
Work Arrangement: Hybrid, with 3 days in the office and 2 remote days per week.
Growth Opportunities:
- Potential career progression into senior leadership roles within the marketing department or other functions.
- Opportunities to work on high-impact projects and initiatives that drive business growth.
- Access to professional development programs and training to support career growth.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the business and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Pernod Ricard’s US headquarters is located in New York, NY, with regional offices across the country.
Office Location(s): The role can be based remotely, with occasional travel to regional offices and customer sites.
Geographic Context:
- The role will focus on driving market-level activation strategies and commercial planning across the US.
- Pernod Ricard has a strong presence in the US market, with a portfolio of leading brands and a large sales and marketing organization.
- The role may require occasional travel to regional offices and customer sites, with up to 30% travel overall.
Work Schedule: Full-time, with flexibility to work the hours that make the most sense for the team’s schedules.
ASSUMPTION: The role offers a hybrid work arrangement, with the flexibility to work remotely 2 days per week and the opportunity to work from regional offices or customer sites as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the Talent Acquisition team.
- Behavioral and situational interviews with the hiring manager and other team members.
- Final interview with the Vice President of Marketing.
- Background check and offer extension.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management capabilities.
- Cross-functional collaboration and communication skills.
- Commercial acumen and analytical skills.
- Cultural fit and alignment with Pernod Ricard’s core values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with local activation strategies and commercial planning.
- Demonstrate your ability to lead and mentor a team of Field Marketing Managers.
- Showcase your understanding of the beverage industry and Pernod Ricard’s brand portfolio.
ATS Keywords: Local activation strategies, commercial planning, brand building, sales, team leadership, market insights, cross-functional collaboration, marketing strategy, beverage industry.
ASSUMPTION: The application process will focus on assessing the candidate’s strategic thinking, leadership, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
- CRM software (e.g., Salesforce, HubSpot).
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Adobe Analytics).
- Project management tools (e.g., Asana, Trello, Jira).
ASSUMPTION: The role will require proficiency in Microsoft Office Suite and CRM software, as well as familiarity with marketing automation and analytics tools and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Grounded in the real: Pernod Ricard values authenticity and a deep understanding of its consumers, customers, and markets.
- Fiercely authentic: The company encourages its employees to be true to themselves and bring their unique perspectives to work.
- Passion for challenge: Pernod Ricard fosters a culture of continuous learning and improvement, encouraging employees to embrace challenges and take calculated risks.
- Connected beyond borders: The company values diversity and inclusion, fostering a global mindset and collaboration across its teams.
Work Style:
- Collaborative: Pernod Ricard values cross-functional collaboration and teamwork.
- Agile: The company encourages adaptability and flexibility in the face of change.
- Results-driven: Pernod Ricard focuses on delivering results and driving business growth.
Self-Assessment Questions:
- How do you embody Pernod Ricard’s core values in your work and personal life?
- How do you approach localizing national brand strategies and empowering teams to deliver results?
- How do you balance creativity with commercial rigor in your marketing approach?
ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Pernod Ricard’s core values and a work style that fits well with the company’s collaborative, agile, and results-driven culture.
⚠️ Potential Challenges
- The role requires a strong understanding of the beverage industry and Pernod Ricard’s brand portfolio.
- The role may require occasional travel to regional offices and customer sites, with up to 30% travel overall.
- The role involves leading a team of regional experts and collaborating with cross-functional teams, which may require strong communication and project management skills.
- The role may require working with tight deadlines and managing multiple projects simultaneously.
ASSUMPTION: The role offers a unique opportunity to drive local market impact and make a significant contribution to Pernod Ricard’s business, but it also comes with its own set of challenges and demands.
📈 Similar Roles Comparison
- This role differs from other marketing roles in its focus on local activation strategies and commercial planning.
- Unlike other marketing roles, this role requires a strong understanding of the beverage industry and Pernod Ricard’s brand portfolio.
- Career progression in this role may lead to senior leadership positions within the marketing department or other functions, rather than focusing on brand management or channel marketing.
ASSUMPTION: This role offers a unique combination of strategic marketing, team leadership, and cross-functional collaboration, with a focus on driving local market impact.
📝 Sample Projects
- Developing and executing a local activation strategy for a new product launch in a specific market.
- Customizing national brand programs to meet the unique needs and preferences of a specific market or customer segment.
- Evaluating the ROI of local market programs and making data-driven recommendations for optimization.
ASSUMPTION: The role will involve a mix of strategic planning, cross-functional collaboration, and team leadership, with a focus on driving local market impact and optimizing program performance.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and functions within the organization?
- What are the most important qualities for success in this role?
- How does Pernod Ricard support the growth and development of its employees?
- What are the key challenges facing the beverage industry, and how does Pernod Ricard approach them?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the team, and the organization, and to assess their fit for the position and the company’s culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your experience with local activation strategies, commercial planning, and team leadership.
- Research Pernod Ricard’s brand portfolio and industry trends to demonstrate your understanding of the beverage industry and the company’s offerings.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
