Director, Global Marketing, Poultry

📌 Core Information

🔹 Job Title: Director, Global Marketing, Poultry

🔹 Company: Merck

🔹 Location: Rahway, New Jersey, United States

🔹 Job Type: Hybrid (3 days on-site, 2 days remote)

🔹 Category: Pharmaceuticals & Healthcare

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and team management
• Global marketing strategy development and implementation
• Cross-functional collaboration and stakeholder management
• Customer-centric approach and market analysis
• Competitive assessment and value proposition development

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the animal health industry and global marketing dynamics.

📋 Key Responsibilities

Strategy Development and Implementation:

• Lead the development and global deployment of the Long-life-bird business development strategy
• Formulate a winning strategy that captures identified market potential, including resource allocation and organizational structures

Team Leadership:

• Lead, mentor, and develop a high-performing team of Global Marketing Directors and Global Technical Directors
• Ensure the team is equipped with necessary skills and resources to execute strategic initiatives effectively

Launch Excellence:

• Drive launch excellence by ensuring the successful delivery of 5YP numbers for designated customer types, focusing on seamless execution during product launches
• Establish and monitor KPIs to measure launch effectiveness and market penetration

Customer Mapping and Analysis:

• Conduct in-depth analysis of the top 50 global customers in the Layer and Broiler Breeder segments
• Utilize insights gathered to inform strategy and initiatives aimed at enhancing customer relationships and engagement

Competitive Assessment:

• Analyze current competitive positioning by identifying strengths, weaknesses, opportunities, and threats (SWOT analysis)
• Lead efforts to continuously monitor competitor activities and market trends to stay ahead in the industry

Identifying Success Factors and Bottlenecks:

• Establish a clear understanding of the key factors contributing to the company's success in the market while identifying barriers or challenges that could hinder growth
• Develop actionable strategies to overcome identified bottlenecks and capitalize on opportunities

Value Proposition Development:

• Create a compelling value proposition tailored to the designated customer type, ensuring it aligns with their needs, aspirations, and market trends
• Collaborate with cross-functional teams to ensure the value proposition is reflected in product development, marketing campaigns, and customer communications

ASSUMPTION: This role requires strong analytical skills, strategic thinking, and the ability to interpret data and customer insights effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Veterinary Science, or a related field; MBA preferred

Experience: 10+ years of experience in marketing or business development within the animal health or related industry

Required Skills:

• Proven success in leading global marketing initiatives and managing teams
• Strong analytical skills with the ability to interpret data and customer insights effectively
• Excellent communication, interpersonal, and leadership skills
• Strategic thinker with a customer-centric mindset and a track record of driving results

Preferred Skills:

• Fluency in multiple languages
• Experience working with cross-functional teams in a matrix organization

ASSUMPTION: Candidates should have a proven track record in global marketing, with a deep understanding of the animal health industry and its customers.

💰 Compensation & Benefits

Salary Range: $187,000 - $294,400 per year

Benefits:

• Bonus eligibility
• Long-term incentive (if applicable)
• Health care and other insurance benefits (for employee and family)
• Retirement benefits
• Paid holidays, vacation, and sick days

Working Hours: Full-time (40 hours/week) with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The final salary will be determined based on the chosen candidate's relevant skills, experience, and education.

📌 Applicant Insights 🔍 Company Context

Industry: Pharmaceuticals & Healthcare, specifically focused on animal health

Company Size: 10,001+ employees (global)

Founded: 1891 (as Merck & Co., Inc.)

Company Description:

• At MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world.
• For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines.
• We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals.

Company Specialties:

• Pharmaceutical manufacturing
• Animal health
• Vaccines
• Research and development

Company Website: www.msd.com

ASSUMPTION: Merck is a large, global organization with a strong focus on research and development, offering a wide range of career opportunities and a diverse work environment.

📊 Role Analysis

Career Level: Executive (Director level)

Reporting Structure: Reports directly to the Senior Vice President, Global Marketing, Animal Health

Work Arrangement: Hybrid (3 days on-site, 2 days remote) with occasional travel required

Growth Opportunities:

• Potential progression to senior leadership roles within the animal health division or other business areas
• Broad exposure to global marketing strategies and cross-functional team management
• Opportunities to work on high-impact projects with significant business impact

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain exposure to global marketing strategies.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a hybrid work arrangement

Office Location(s): Rahway, New Jersey, United States

Geographic Context:

• Rahway, New Jersey, is located approximately 20 miles southwest of New York City
• The area offers a mix of urban and suburban living, with easy access to cultural attractions, entertainment, and outdoor recreation
• New Jersey is known for its diverse communities, vibrant arts scene, and rich history

Work Schedule: Monday - Thursday on-site, Friday remote, with occasional travel required

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, with occasional travel required to meet with global customers and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and situational interviews
• Final round interviews with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Analytical skills and data-driven decision-making
• Customer-centric mindset and market understanding
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experiences
• Research Merck's company culture and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: Global marketing, strategic planning, team leadership, animal health, customer-centric, market analysis, competitive assessment, value proposition, pharmaceuticals, healthcare

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, with a strong emphasis on problem-solving and customer-centric mindset.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in relevant marketing, data analysis, and project management tools is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We embrace change, encourage new ideas, and take calculated risks to advance our mission
• Quality: We are committed to delivering the highest standard of excellence in all that we do
• Respect: We value and promote an inclusive culture where everyone feels respected and valued

Work Style:

• Collaborative: We work together across functions, geographies, and levels to achieve common goals
• Agile: We adapt quickly to change and respond proactively to new opportunities and challenges
• Customer-focused: We put the needs of our customers at the center of everything we do

Self-Assessment Questions:

• How have you demonstrated innovation in your previous roles?
• Can you provide an example of a time when you had to adapt quickly to a significant change or challenge?
• How do you ensure that your work aligns with the needs and priorities of your customers?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Merck's company values and work style, with a focus on innovation, quality, respect, collaboration, agility, and customer focus.

⚠️ Potential Challenges

• Managing a global team with varying time zones and cultural backgrounds
• Balancing strategic planning with day-to-day tactical execution
• Keeping up with the fast-paced nature of the animal health industry and market trends
• Navigating a large, matrix organization with multiple stakeholders

ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the global poultry market and long-life-bird species, requiring specific industry knowledge and customer insights
• Compared to other marketing director roles, this position offers a more narrow focus on a specific customer segment and product category
• Career progression may differ from more general marketing roles, with potential opportunities in animal health or related business areas

ASSUMPTION: Candidates should have a deep understanding of the animal health industry, with a focus on the global poultry market and long-life-bird species.

📝 Sample Projects

• Developing and executing a global marketing strategy for a new long-life-bird product launch
• Conducting a comprehensive market analysis and customer segmentation study for the Layer and Broiler Breeder segments
• Leading a cross-functional team to create and implement a value proposition tailored to a specific customer type, ensuring alignment with product development, marketing campaigns, and customer communications

ASSUMPTION: These projects require strong analytical skills, strategic thinking, and the ability to work effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the most significant strategic challenge facing the animal health division and how this role contributes to addressing it?
• How does Merck support the professional development and growth of its marketing directors?
• Can you provide an example of a successful global marketing campaign within the animal health industry and discuss the key factors that contributed to its success?
• How does Merck foster a customer-centric culture, and what role does this play in the company's overall strategy?
• What are the key priorities for this role in the first 90 days, and how can I best prepare to address them?

ASSUMPTION: These questions will help candidates better understand the role's strategic importance, Merck's culture, and the expectations for the first 90 days in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Merck careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experiences
• Research Merck's company culture and values to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.