📌 Core Information
🔹 Job Title: Director, Global Partner Marketing Demand Gen and Programs (Remote)
🔹 Company: CrowdStrike
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Supporting partner marketing and demand generation programs with CrowdStrike’s global partner ecosystem
- Serving as a subject matter expert for channel marketing and ensuring partner needs are represented in program development
- Collaborating cross-functionally with various teams to develop and execute marketing strategies
- Analyzing campaign performance and optimizing programs based on data-driven insights
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of channel partner marketing and selling processes.
📋 Key Responsibilities
✅ Serve as channel marketing SME for the implementation and execution of CrowdStrike-developed programs and campaigns, bringing a ‘partner voice’ during development
✅ Provide partner marketing advocacy and insight when programs, campaigns, and activities are developed and packaged for partner demand gen marketing use
✅ Support the execution of partner marketing plans, supporting the unique partner marketing needs of each theatre
✅ Own the planning and development of marketing materials on the CrowdStrike partner portal and serve as a CrowdStrike brand ambassador
✅ Maintain strong cross-functional rapport and ongoing communications with partner sales teams and field marketing teams
✅ Define KPIs for distribution marketing programs and analyze campaign performance to assess ROI and recommend improvements
✅ Track budget usage and ensure timely, accurate reporting to both internal stakeholders and partners
✅ Regularly audit partner content, program adoption, and participation to identify gaps and opportunities
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement, requiring strong organizational skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 12-15 years of marketing experience for technology companies, with at least 12-15 years working with and supporting partner marketing
Required Skills:
- Demonstrated success leading partner marketing demand generation programs, campaigns, and teams
- Strong understanding of channel partner marketing and selling processes
- Ability to work cross-functionally and serve as a virtual team lead
- Proven organizational and project management skills
- Experience with G-Suite, SFDC, and AI tool stack (a plus)
- Experience with development/evaluation of marketing programs
Preferred Skills:
- Experience working remotely and ability to travel as needed
ASSUMPTION: Given the remote nature of the role, strong communication and time management skills are essential for success.
💰 Compensation & Benefits
Salary Range: $150,000 - $240,000 per year + variable/incentive compensation + equity + benefits
Benefits:
- Remote-friendly and flexible work culture
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world-class amenities
- Great Place to Work Certified™ across the globe
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on factors such as skills, certifications, and location.
📌 Applicant Insights
🔍 Company Context
Industry: CrowdStrike is a global leader in cybersecurity, specializing in next-generation endpoint protection, endpoint detection and response, and managed threat hunting, among other services. They protect the people, processes, and technologies that drive modern organizations.
Company Size: CrowdStrike has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: CrowdStrike was founded in 2011 and has since grown to become a publicly traded company (Nasdaq: CRWD).
Company Description:
- CrowdStrike's mission is to stop breaches and protect critical areas of enterprise risk, including endpoints and cloud workloads, identity, and data.
- Their cloud-native Falcon platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft, and enriched telemetry to deliver hyper-accurate detections, automated protection, and remediation.
- CrowdStrike is committed to equal pay for equal work in its compensation practices and offers a comprehensive benefits package.
Company Specialties:
- Next-Generation Endpoint Protection
- Endpoint Detection and Response
- Next-Generation Anti-Virus
- Managed Threat Hunting
- Incident Response
- Threat Intelligence
- Malware Prevention
- Malware Detection
- Machine Learning
- Cloud-Delivered Endpoint Protection
Company Website: CrowdStrike
ASSUMPTION: CrowdStrike's focus on innovation, data-driven decision-making, and customer success makes it an attractive employer in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and extensive experience in partner marketing and demand generation.
Reporting Structure: The Director will report directly to the VP, Global Partner Marketing and work closely with various teams, including global campaigns, product marketing, global channel enablement, global distribution, and global partner marketing.
Work Arrangement: This is a remote position with easy access to a major airport for necessary travel.
Growth Opportunities:
- Potential to advance to a VP or higher-level role within the global partner marketing organization
- Opportunities to expand responsibilities and influence the company's partner marketing strategy
- Chance to work with and learn from experienced professionals in the cybersecurity industry
ASSUMPTION: Given CrowdStrike's growth and success, there are likely numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from any location with easy access to a major airport for travel
Office Location(s): United States
Geographic Context:
- The United States offers a diverse range of work environments, from bustling cities to quiet suburban areas
- Remote work provides flexibility and the ability to work from various locations
- CrowdStrike's remote-friendly culture allows employees to balance work and personal responsibilities more effectively
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote nature of this role allows for greater flexibility and work-life balance, but also requires strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager or HR representative
- Technical assessment or case study presentation
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of channel partner marketing and selling processes
- Ability to work cross-functionally and collaborate effectively with various teams
- Project management and organizational skills
- Data-driven decision-making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of channel partner marketing and demand generation strategies
- Showcase your ability to work cross-functionally and collaborate effectively with various teams
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
ATS Keywords: Channel Partner Marketing, Demand Generation, Project Management, Cross-Functional Collaboration, Data Analysis, Budget Management, Content Development, Marketing Strategy, Campaign Execution, Performance Optimization, Competitive Landscape Understanding, Workflow Systems, Salesforce, G-Suite, AI Tools
ASSUMPTION: CrowdStrike's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on strategic thinking and problem-solving abilities.
🛠️ Tools & Technologies
- G-Suite (Google Workspace)
- Salesforce (SFDC)
- AI tool stack (e.g., marketing automation platforms, analytics tools, etc.)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Project, etc.)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's role and responsibilities, but strong proficiency in G-Suite and Salesforce is typically required for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- One CrowdStrike
- Innovation
- Winning Together
- Integrity
- Perseverance
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do I have a strong understanding of channel partner marketing and selling processes?
- Am I comfortable working remotely and collaborating effectively with distributed teams?
- Do I have strong project management and organizational skills, with the ability to set up workflow systems and processes?
- Am I comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do I have a strategic mindset and the ability to think critically and solve complex problems?
ASSUMPTION: CrowdStrike's culture values collaboration, innovation, and customer success, with a strong focus on data-driven decision-making and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing the needs of internal stakeholders and partner organizations
- Keeping up with the fast-paced nature of the cybersecurity industry and evolving partner marketing strategies
- Effectively communicating and collaborating with remote team members and partners
- Travel requirements may be necessary for attending partner events, conferences, or meetings
ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on global partner marketing demand generation and programs, requiring a strategic mindset and strong project management skills
- Compared to other partner marketing roles, this position has a broader scope and requires more strategic thinking and leadership
- Career paths in partner marketing can lead to roles in product marketing, campaign management, or channel enablement, depending on the individual's skills and interests
ASSUMPTION: This role offers a unique opportunity to work at the intersection of partner marketing, demand generation, and strategic planning, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a global partner marketing campaign to drive demand for CrowdStrike's endpoint protection solutions
- Collaborating with cross-functional teams to create targeted content and marketing materials for partner use
- Analyzing campaign performance data to optimize marketing strategies and improve ROI
- Managing partner relationships and ensuring their needs are represented in program development
ASSUMPTION: These sample projects demonstrate the strategic, tactical, and analytical aspects of the role, requiring strong project management skills and a data-driven mindset.
❓ Key Questions to Ask During Interview
- Can you describe the current partner marketing strategy and how this role fits into that plan?
- How does the company support remote work and collaboration, especially for this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure success for this role, and what are the key performance indicators (KPIs)?
- What opportunities are there for professional development and growth within the global partner marketing organization?
- How does the company approach partner marketing in a multi-touch, programmatic way, and how can I contribute to that strategy?
ASSUMPTION: These questions demonstrate a strategic mindset and a focus on understanding the role's context, priorities, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research CrowdStrike's company culture, values, and mission to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
