Director, Growth Analytics

📌 Core Information 🔹 Job Title: Director, Growth Analytics 🔹 Company: IPG Mediabrands 🔹 Location: New York, New York, United States 🔹 Job Type: On-site 🔹 Category: Advertising Services 🔹 Date Posted: July 7, 2025 🚀 Job Overview Key aspects of this role include: - Managing reporting needs for a major client and serving as a consultant to Mediabrands planning stakeholders - Overseeing a team of analytics professionals while ensuring effective communication with senior leadership - Collaborating with cross-functional teams to drive data-driven decision-making - Leveraging advanced analytics tools and techniques to uncover insights and trends - Working with diverse datasets and platforms to derive meaningful insights ASSUMPTION: This role requires a strong background in digital media analytics and a proven track record of managing teams and client relationships. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have a solid understanding of the data and ad tech ecosystem. 📋 Key Responsibilities ✅ Digital Media Performance: - Evaluate various attribution approaches, including MTA - Set up and analyze brand lift measurement across vendors - Communicate succinctly and professionally to senior leadership at the client and agency ✅ Reporting Solutions: - Develop automated dashboards and power BI solutions - Enhance data visualization to improve data storytelling ✅ Team Management: - Manage a team of analytics professionals, including an associate director, managers, and analysts - Provide feedback and guidance to direct reports to drive their success ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve over time. The ideal candidate will be adaptable and able to take on new challenges as they arise. 🎯 Required Qualifications Education: - Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Computer Science, or a related discipline) or equivalent experience Experience: - 9+ years of experience in agency or client-side digital media planning or media analytics Required Skills: - Experience evaluating various attribution approaches, including MTA - Demonstrated success leading work with multi-functional teams - Proficiency in reporting and data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore - Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM) - Strong MS Excel and Power Point skills - Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships - Strong understanding of data and ad tech ecosystem, with a focus on digital environment - Understanding of audience analytics capabilities and good practices Preferred Skills: - 10+ years of experience in digital media planning or media analytics - Presentation development and delivery - Leadership and change management - Strong written and verbal communication skills - Ability to engage, develop, and give feedback to colleagues not reporting directly - Ability to provide feedback and guidance in a constructive manner to direct reports - Collaboration, including ability to drive clarity in a multi-stakeholder environment - Technical sales, sales support, solutions design, and delivery; especially in a dynamic technology and data environment ASSUMPTION: The required and preferred qualifications listed above are subject to change based on the specific needs of the role and the organization. The ideal candidate will possess a strong analytical mindset and a passion for driving data-driven decision-making. 💰 Compensation & Benefits Salary Range: $140,000 - $150,000 USD per year Benefits: - Medical Coverage - Dental Coverage - 401(k) Plans - Flex Spending - Life Insurance - Disability - Employee Discount Program - Employee Stock Purchase Program - Paid Family Benefits - Discretionary Time Off - Company-wide Appreciation Weeks - Wellness Days Working Hours: 40 hours per week ASSUMPTION: The salary range and benefits listed above are subject to change and may vary based on the candidate's experience, qualifications, and the organization's policies. The ideal candidate will value the comprehensive benefits package offered by IPG Mediabrands. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 10,001+ employees Founded: 1957 (as Interpublic Group; IPG Mediabrands was established in 2008) Company Description: IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative, and Mediahub, and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at [www.ipgmediabrands.com](http://www.ipgmediabrands.com). Company Specialties: - Media Planning & Buying - Automation & Programmatic - Digital Media - Branded Content - Media Barter - Online, Mobile, and Social Media Marketing - Sponsorship and Sports Marketing - ROI and Consumer Research - Hyper-Local and Multicultural Marketing - Out-Of-Home Advertising Company Website: www.ipgmediabrands.com ASSUMPTION: IPG Mediabrands offers a dynamic and collaborative work environment, with a strong focus on data-driven decision-making and continuous learning. The ideal candidate will thrive in this fast-paced, innovative setting and be eager to contribute to the company's ongoing success. 📊 Role Analysis Career Level: Senior-level position with significant team management responsibilities Reporting Structure: Reports directly to the Head of Analytics or a similar senior-level position within the organization Work Arrangement: On-site, full-time position with a hybrid or remote work arrangement possible, depending on the organization's policies and the candidate's needs Growth Opportunities: - Potential to advance to a director or vice president role within the analytics department - Opportunities to lead cross-functional projects and collaborate with other departments within the organization - Possibility to transition into a client-facing role or take on additional responsibilities within the analytics team ASSUMPTION: The growth opportunities listed above are subject to change based on the organization's structure and the candidate's individual career goals. The ideal candidate will be proactive in seeking out new challenges and taking on additional responsibilities as they become available. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with state-of-the-art technology and amenities Office Location(s): - 100 W 33rd St, New York, NY 10001, US - Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES Geographic Context: - New York, NY: A major global hub for advertising, marketing, and media industries, offering ample networking opportunities and a vibrant cultural scene - Madrid, Spain: A thriving European market with a strong presence in the advertising and marketing sectors, providing access to a diverse range of clients and industry insights Work Schedule: Standard business hours with flexibility for remote work arrangements, as needed ASSUMPTION: The location and work environment described above are subject to change based on the organization's policies and the candidate's individual needs. The ideal candidate will be comfortable working in a dynamic, fast-paced office environment and be able to adapt to changes in work arrangements as needed. 💼 Interview & Application Insights Typical Process: 1. Phone or video screening to assess communication skills and cultural fit 2. In-depth behavioral and technical interviews to evaluate problem-solving skills and analytical prowess 3. Final round interviews with senior leadership to discuss career goals and expectations Key Assessment Areas: - Analytical skills and problem-solving abilities - Communication and presentation skills - Leadership and team management capabilities - Cultural fit and alignment with IPG Mediabrands' values and mission Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role - Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments - Familiarize yourself with IPG Mediabrands' company culture and values to demonstrate your fit for the organization ATS Keywords: Digital Media Performance, Reporting Solutions, Brand Lift Measurement, Client Communication, Team Management, Attribution Approaches, Data Platforms, Third Party Data Providers, Ad Tech Ecosystem, Audience Analytics, Presentation Development, Leadership, Collaboration, Technical Sales, Solutions Design ASSUMPTION: The interview and application process described above is subject to change based on the organization's policies and the specific needs of the role. The ideal candidate will be proactive in preparing for each stage of the interview process and be able to articulate their unique qualifications and fit for the position. 🛠️ Tools & Technologies - Reporting and data platforms: Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore - 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM) - MS Excel and Power Point - Advanced analytics tools and techniques (e.g. machine learning, predictive modeling, A/B testing) - Project management and collaboration tools (e.g. Asana, Trello, JIRA) ASSUMPTION: The tools and technologies listed above are subject to change based on the organization's policies and the specific needs of the role. The ideal candidate will be comfortable working with a wide range of analytics tools and be able to adapt to new technologies as they become available. 👔 Cultural Fit Considerations Company Values: - Integrity: Uphold the highest ethical standards in all aspects of our work - Collaboration: Work together to achieve common goals and drive collective success - Innovation: Embrace change and continuously seek out new and better ways of doing things - Excellence: Strive for the highest standards in all that we do - Diversity, Equity, and Inclusion: Foster an inclusive work environment where everyone feels valued and respected Work Style: - Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and knowledge-sharing - Fast-paced and dynamic, with a focus on driving results and meeting tight deadlines - Data-driven and analytical, with a strong emphasis on using data to inform decision-making and drive continuous improvement Self-Assessment Questions: 1. How do you align with IPG Mediabrands' core values, and how have you demonstrated these values in your previous roles? 2. How do you approach working in a fast-paced, dynamic environment, and how have you adapted to changes in the past? 3. How do you use data to inform your decision-making, and can you provide an example of a time when you drove meaningful results through data analysis? 4. How do you approach managing and developing teams, and how have you supported the growth and success of your colleagues in the past? 5. How do you ensure that your work is accurate and reliable, and how do you approach quality control and assurance in your projects? ASSUMPTION: The cultural fit considerations listed above are subject to change based on the organization's policies and the specific needs of the role. The ideal candidate will be able to articulate their unique qualifications and fit for the position and be able to demonstrate their alignment with IPG Mediabrands' values and work style. ⚠️ Potential Challenges 1. Workload Management: Balancing the demands of managing a team, client relationships, and day-to-day analytics tasks can be challenging at times. The ideal candidate will be able to prioritize effectively and manage their time efficiently to meet deadlines and maintain a healthy work-life balance. 2. Stakeholder Management: Working with multiple stakeholders, including clients, internal teams, and senior leadership, can present unique challenges. The ideal candidate will be an excellent communicator and able to navigate complex relationships with ease. 3. Data Silos: Accessing and integrating data from various sources can be complex and time-consuming. The ideal candidate will be comfortable working with diverse datasets and be able to overcome data silos to derive meaningful insights. 4. Technological Changes: The advertising and marketing industries are constantly evolving, with new tools and technologies emerging regularly. The ideal candidate will be adaptable and eager to learn new skills and tools as they become available. ASSUMPTION: The potential challenges listed above are subject to change based on the organization's policies and the specific needs of the role. The ideal candidate will be proactive in identifying and mitigating potential challenges and be able to adapt to changes in the work environment as needed. 📈 Similar Roles Comparison 1. Role Differentiation: This role focuses on growth analytics and client management, whereas similar roles may focus more on specific aspects of media planning, buying, or optimization. 2. Industry Context: The advertising and marketing industries are highly competitive and dynamic, with a constant need for innovative and data-driven solutions. The ideal candidate will be able to thrive in this fast-paced environment and be able to adapt to changes in the market and industry trends. 3. Career Path Comparison: This role offers significant opportunities for career growth and development within the analytics department and the broader organization. The ideal candidate will be proactive in seeking out new challenges and taking on additional responsibilities as they become available. ASSUMPTION: The similar roles comparison listed above is subject to change based on the organization's policies and the specific needs of the role. The ideal candidate will be able to articulate their unique qualifications and fit for the position and be able to demonstrate their alignment with IPG Mediabrands' values and work style. 📝 Sample Projects 1. Client Reporting Dashboard: Develop a customized dashboard for a major client, integrating data from multiple sources and providing actionable insights to inform decision-making and drive growth. 2. Attribution Modeling: Build and optimize an attribution model to accurately measure the impact of marketing channels and allocate resources effectively across the marketing mix. 3. Brand Lift Study: Design and execute a brand lift study to measure the impact of a marketing campaign on brand awareness, perception, and consideration, and provide data-driven recommendations for optimization. ASSUMPTION: The sample projects listed above are subject to change based on the organization's policies and the specific needs of the role. The ideal candidate will be able to articulate their unique qualifications and fit for the position and be able to demonstrate their ability to deliver meaningful results through data-driven projects. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of this role, and how they may evolve over time? 2. Team Structure: How is the analytics team structured, and how does this role fit into the broader organization? 3. Client Relationships: How do you approach building and maintaining strong client relationships, and how do you ensure that the work of the analytics team aligns with their business objectives? 4. Data Access: What data sources will I be working with, and how will I access and integrate data from various platforms? 5. Team Management: How do you support the growth and development of your team members, and how do you ensure that they have the resources and opportunities they need to succeed? ASSUMPTION: The key questions to ask during the interview listed above are subject to change based on the organization's policies and the specific needs of the role. The ideal candidate will be proactive in seeking out information and be able to articulate their unique qualifications and fit for the position. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role 3. Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments 4. Familiarize yourself with IPG Mediabrands' company culture and values to demonstrate your fit for the organization 5. Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.