📌 Core Information
- Job Title: Director, Growth Analytics
- Company: IPG Mediabrands
- Location: New York, New York, United States
- Job Type: Full-Time
- Category: Advertising Services
- Date Posted: April 23, 2025
🚀 Job Overview
Key aspects of this role include:
- Managing reporting and audience needs for a major client
- Consulting with Mediabrands planning stakeholders
- Overseeing a high-functioning team of analytics professionals
- Collaborating with various teams and external clients
- Leveraging data platforms and tools for analysis and reporting
ASSUMPTION: This role requires a strong background in digital media performance, audience strategy, and data analysis. The ideal candidate will have experience managing teams and working with diverse stakeholders.
📋 Key Responsibilities
- 📈 Digital Media Performance:
- Manage relevant KPIs and set measurement plans
- Evaluate various attribution approaches, including MTA
- Conduct regression-based analysis for attribution modeling and performance measurement
- 📊 Reporting Solutions:
- Develop automated dashboards and power BI solutions
- Enhance data visualization for better insights
- 🎯 Audience Strategy:
- Create and analyze high-value audiences for hyper-targeting purposes
- Collaborate with SBUs and third parties to create audiences at scale for activation
- 🗣️ Communication:
- Communicate succinctly and professionally to senior leadership at the client and agency
- 👥 Team Management:
- Manage a team of analytics professionals, fostering a high-functioning work environment
ASSUMPTION: The role requires strong analytical, communication, and leadership skills to effectively manage teams and collaborate with diverse stakeholders.
🎯 Required Qualifications
- Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline) or equivalent experience
- Experience: 9+ years of experience in digital media planning or media analytics
- Required Skills:
- Experience evaluating various attribution approaches, including MTA
- Familiarity with regression-based analysis for attribution modeling and performance measurement
- Demonstrated success leading multi-functional teams
- Experience with reporting and data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore
- Experience with third-party data providers, DMPs, and DSPs
- Strong MS Excel and PowerPoint skills
- Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
- Strong understanding of data and ad tech ecosystem, with a focus on the digital environment
- Understanding of audience analytics capabilities and good practices
ASSUMPTION: The required skills and experience reflect the need for a well-rounded professional with a strong background in digital media performance, audience strategy, and data analysis.
🎯 Preferred Qualifications
- 10+ years of experience in agency or client-side digital media planning or media analytics
- Presentation development and delivery skills
- Leadership and change management experience
- Strong written and verbal communication skills
- Ability to engage, develop, and give feedback to colleagues not directly reporting to you
- Ability to provide feedback and guidance in a constructive manner to direct reports
- Collaboration skills, including driving clarity in a multi-stakeholder environment
- Technical sales, sales support, solutions design, and delivery experience, especially in a dynamic technology and data environment
ASSUMPTION: The preferred qualifications indicate that the ideal candidate will have extensive experience in digital media planning, analytics, and team management, with a strong focus on collaboration and communication.
💰 Compensation & Benefits
- Salary Range: $140,000 - $160,000 USD per year
- Benefits:
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance
- Disability insurance
- Employee discount program
- Employee stock purchase program
- Paid family benefits
- Discretionary time off
- Company-wide Appreciation Weeks and Wellness Days
ASSUMPTION: The salary range and benefits package are competitive for the industry and reflect the high level of responsibility and experience required for this role.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 10,001+ employees
- Founded: 1957 (Interpublic Group; IPG Mediabrands is a division)
- Company Description: IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). It manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative, and Mediahub, and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors.
- Company Specialties: Media Planning & Buying, Automation & Programmatic, Digital Media, Branded Content, Media Barter, Online, Mobile, Social Media Marketing, Sponsorship and Sports Marketing, ROI and Consumer Research, Hyper-Local and Multicultural Marketing, and Out-Of-Home Advertising
📊 Role Analysis
- Career Level: Senior-level role with significant responsibility and team management experience required
- Reporting Structure: The role reports directly to the client and collaborates with Mediabrands planning stakeholders, indicating a high level of autonomy and influence
- Work Arrangement: On-site, with potential flexibility for hybrid or remote work arrangements, depending on the client's preferences and the company's policies
- Growth Opportunities: This role offers opportunities to work with a major client, manage a high-functioning team, and gain exposure to various aspects of digital media performance, audience strategy, and data analysis. It also provides a path for career progression within the company's diverse portfolio of brands and services.
🌍 Location & Work Environment
- Office Type: On-site, with potential flexibility for hybrid or remote work arrangements
- Office Location(s): 100 W 33rd St, New York, NY 10001, US; Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
- Geographic Context: New York, NY, USA - A major global hub for advertising, media, and marketing industries, offering ample networking opportunities and access to diverse talent
- Work Schedule: Full-time, with potential flexibility for part-time or reduced hours, depending on the client's preferences and the company's policies
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screening
3. In-depth behavioral and technical interviews
4. Final round with key stakeholders
- Key Assessment Areas:
1. Analytical skills and problem-solving abilities
2. Communication and presentation skills
3. Leadership and team management experience
4. Industry-specific knowledge and expertise
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
2. Prepare for behavioral and technical interview questions by researching the company, the role, and industry trends
3. Practice presenting your ideas and insights clearly and concisely, as communication skills are crucial for this role
4. Be ready to discuss your experience with data platforms, attribution approaches, and audience strategy
🛠️ Tools & Technologies
- Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore, MS Excel, PowerPoint, and other relevant data and reporting tools
👔 Cultural Fit Considerations
- Company Values: IPG Mediabrands is unified behind a commitment to fostering a culture of inclusion and belonging, taking pride in its responsibility to its clients, communities, and employees. It encourages applicants from diverse backgrounds and perspectives.
- Work Style: The ideal candidate will be comfortable working in a dynamic, fast-paced environment, collaborating with diverse teams, and managing multiple priorities. Strong communication, leadership, and adaptability are essential for success in this role.
⚠️ Potential Challenges
- Managing client expectations and delivering results in a fast-paced, dynamic environment
- Balancing the needs of internal and external clients while overseeing a high-functioning team
- Keeping up with industry trends and technological advancements in digital media performance, audience strategy, and data analysis
📈 Similar Roles Comparison
- Role Differences: This role focuses more on managing client relationships, team dynamics, and data-driven decision-making, whereas similar roles may emphasize specific aspects such as media planning, campaign optimization, or data visualization.
- Industry Context: The advertising and media industries are constantly evolving, with new channels, platforms, and technologies emerging regularly. This role requires a strong understanding of the digital media landscape and the ability to adapt to change.
- Career Path Comparison: This role offers a path for career progression within the company's diverse portfolio of brands and services, with opportunities to work with major clients, manage teams, and gain exposure to various aspects of digital media performance, audience strategy, and data analysis.
📝 Sample Projects
- Developing and implementing a comprehensive audience strategy for a major client, leveraging data platforms and tools to create high-value audiences for hyper-targeting purposes
- Collaborating with SBUs and third parties to create audiences at scale for activation, optimizing campaign performance, and driving ROI
- Conducting regression-based analysis for attribution modeling and performance measurement, evaluating various attribution approaches to inform data-driven decision-making
💡 Key Questions to Ask During Interview
1. How does the company support the professional development and growth of its employees in this role?
2. What are the key priorities for this role in the first 30, 60, and 90 days?
3. How does the company measure the success of this role, and what are the key performance indicators (KPIs)?
4. What are the most significant challenges facing the team or the company, and how can this role contribute to addressing them?
5. How does the company foster a culture of inclusion and belonging, and what initiatives are in place to support diversity, equity, and inclusion?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://job-boards.greenhouse.io/mediabrands/jobs/4682341007).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral and technical interview questions by researching the company, the role, and industry trends.
4. Practice presenting your ideas and insights clearly and concisely, as communication skills are crucial for this role.
5. Follow up with the hiring manager or HR representative within a week after your interview to express your interest in the position and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
