Director, Growth Analytics

📌 Core Information

🔹 Job Title: Director, Growth Analytics

🔹 Company: IPG Mediabrands

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing reporting and audience needs for a major client
• Consulting with Mediabrands planning stakeholders
• Overseeing a high-functioning team of managers
• Collaborating with various teams to create audiences at scale for activation
• Analyzing high-value audiences for hyper-targeting purposes

ASSUMPTION: This role requires a strong understanding of data and ad tech ecosystems, as well as experience with various reporting and data platforms.

📋 Key Responsibilities

✅ Manage reporting and audience needs for a major client

✅ Consult with Mediabrands planning stakeholders

✅ Oversee a high-functioning team of managers

✅ Collaborate with various teams to create audiences at scale for activation

✅ Analyze high-value audiences for hyper-targeting purposes

✅ Communicate succinctly and professionally to senior leadership at the client and agency

ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on business needs.

🎯 Required Qualifications

Education: Not specified (Mediabrands does not require candidates to have a college degree)

Experience: 7+ years of experience in agency or client-side digital media planning or media analytics

Required Skills:

• Experience evaluating various attribution approaches including MTA
• Familiarity with regression-based analysis for attribution modeling and performance measurement
• Demonstrated success leading work multi-functional teams
• Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore
• Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
• Strong MS Excel & Power Point skills
• Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
• Strong understanding of data and ad tech ecosystem, with a focus on digital environment
• Understanding of audience analytics capabilities and good practices

Preferred Skills:

• Presentation development and delivery
• Leadership and change management
• Strong written and verbal communication
• Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly
• Ability to provide feedback & guidance in a constructive manner to direct reports
• Collaboration, including ability to drive clarity in a multi-stakeholder environment
• Technical sales, sales support, solutions design, and delivery; especially in a dynamic technology and data environment

ASSUMPTION: The required and preferred skills listed above are essential for success in this role and may be subject to change based on business needs.

💰 Compensation & Benefits

Salary Range: $140,000 - $160,000 USD per year

Benefits:

• Medical Coverage
• Dental Coverage
• 401(k) Plans
• Flex Spending
• Life Insurance
• Disability
• Employee Discount Program
• Employee Stock Purchase Program
• Paid Family Benefits
• Discretionary Time Off Days
• Company-wide Appreciation Weeks
• Wellness Days

Working Hours: 40 hours per week

ASSUMPTION: The salary range and benefits listed above are subject to change and may vary based on experience and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: 1957 (as Interpublic Group)

Company Description:

• IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
• Manages over $47 billion in marketing investment globally on behalf of its clients
• Offers a wide range of services including media planning and buying, automation and programmatic, digital media, branded content, media barter, online and mobile advertising, social media marketing, sponsorship and sports marketing, ROI and consumer research, hyper-local and multicultural marketing, and out-of-home advertising
• Clients include many of the world’s most recognizable and iconic brands from various industry sectors
• Employs over 18,000 diverse marketing communication professionals in more than 130 countries

Company Specialties:

• Media Planning & Buying
• Automation & Programmatic
• Digital Media
• Branded Content
• Media Barter
• Online
• Mobile
• Social Media Marketing
• Sponsorship and Sports Marketing
• ROI and Consumer Research
• Hyper-Local and Multicultural Marketing
• Out-Of-Home Advertising

Company Website: www.ipgmediabrands.com

ASSUMPTION: IPG Mediabrands is a large, global company with a diverse range of clients and services, offering numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the Head of Analytics or similar role

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to move into a management or leadership role within the analytics team
• Opportunity to work on high-profile client accounts and gain exposure to senior leadership
• Possibility to expand skills and expertise in data analysis, reporting, and audience management

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the analytics team or take on more responsibilities as the company continues to grow.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 100 W 33rd St, New York, NY 10001, US

Geographic Context:

• New York City is a major global hub for advertising, media, and marketing industries
• Offers a diverse range of cultural, entertainment, and dining options
• Has a competitive job market with many opportunities in the advertising and marketing sectors

Work Schedule: Standard business hours (9:00 AM - 5:00 PM, Monday - Friday)

ASSUMPTION: New York City offers a dynamic and vibrant work environment, with numerous opportunities for professional growth and development in the advertising and marketing industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Technical skills in data analysis, reporting, and audience management
• Problem-solving and critical thinking abilities
• Communication and presentation skills
• Leadership and team management abilities
• Cultural fit and alignment with IPG Mediabrands' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and leadership experiences
• Showcase your understanding of data analysis, reporting, and audience management concepts
• Demonstrate your ability to work collaboratively in a multi-stakeholder environment

ATS Keywords: Digital Media Performance, Reporting Solutions, Audience Strategy, Audience Activation, Attribution Approaches, Regression-based Analysis, Data Platforms, Third Party Data Providers, Ad Tech Ecosystem, Audience Analytics

ASSUMPTION: IPG Mediabrands uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Datorama
• Tableau
• SQL
• R
• DCM
• Salesforce DMP
• comScore
• DBM

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Excellence
• Diversity, Equity & Inclusion

Work Style:

• Data-driven decision making
• Collaborative and inclusive team environment
• Focus on continuous learning and improvement
• Agile and adaptable to change
• Results-oriented and accountable

Self-Assessment Questions:

• How do you ensure that your data analysis and reporting are accurate and reliable?
• Can you provide an example of a time when you had to manage a difficult team dynamic, and how did you handle it?
• How do you stay up-to-date with the latest trends and best practices in data analysis, reporting, and audience management?

ASSUMPTION: IPG Mediabrands values candidates who are data-driven, collaborative, and committed to continuous learning and improvement, as well as those who align with the company's core values.

⚠️ Potential Challenges

• Managing multiple client accounts and priorities
• Keeping up with the latest tools and technologies in a rapidly evolving industry
• Working with large datasets and complex analytics models
• Collaborating with diverse teams and stakeholders with varying levels of data literacy

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior Data Analyst or Senior Analytics Manager position within an advertising agency or marketing firm
• However, this role places a greater emphasis on client management and consulting, as well as team leadership and development
• Career progression may involve moving into a director or vice president role within the analytics team or transitioning into a client services or account management role

ASSUMPTION: This role offers a unique blend of analytics, client management, and leadership responsibilities, making it an attractive opportunity for candidates seeking to advance their careers in the advertising and marketing industries.

📝 Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the analytics department?
• How does this role fit into the overall organization and contribute to the company's goals?
• What are the most pressing challenges facing the analytics team, and how can this role help address them?
• How does IPG Mediabrands support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and leadership experiences
• Showcase your understanding of data analysis, reporting, and audience management concepts
• Demonstrate your ability to work collaboratively in a multi-stakeholder environment
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.