📌 Core Information
🔹 Job Title: Director, Growth Marketing
🔹 Company: KidStrong
🔹 Location: Frisco, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive growth marketing strategies
- Managing paid media campaigns across multiple platforms
- Leading and collaborating with cross-functional teams
- Analyzing performance data to optimize campaigns and report to stakeholders
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Growth Strategy Development: Craft and execute comprehensive growth marketing strategies that drive customer acquisition and brand awareness.
✅ Paid Media Strategy & Execution: Own the end-to-end planning, execution, and optimization of paid media campaigns across platforms to drive lead generation, new member growth, and improve CAC.
✅ Agency & Vendor Management: Lead relationships with external agencies and vendors, ensuring alignment on performance goals, creative direction, and budget management. Hold partners accountable to KPIs and SLAs.
✅ Digital Marketing Leadership: Oversee all digital marketing channels, including paid search, social media, SEO, and content marketing, ensuring cohesive and effective campaigns.
✅ Data-Driven Decision Making: Utilize analytics tools to monitor performance, optimize campaigns, and report on key metrics to stakeholders.
✅ Cross-Functional Collaboration: Work closely with sales, product, and operations teams to align marketing strategies with business objectives.
ASSUMPTION: This role may require occasional weekend or evening work to manage campaigns and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 7-10 years of marketing experience, preferably in franchise, retail, fitness, or child-focused industries.
Required Skills:
- Proven track record of driving growth in fast-paced environments
- Strong understanding of digital marketing platforms and tools
- Exceptional cross-functional leadership skills
- Excellent communication and interpersonal abilities
Preferred Skills:
- Experience with franchise marketing
- Fluency in Spanish
ASSUMPTION: Candidates with experience in similar industries or roles will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year. This estimate is based on industry standards for a Director of Growth Marketing role in the Dallas-Fort Worth area, considering the required experience level and the company's size.
Benefits:
- 401(k)
- Bonus based on performance
- Health insurance
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM. Occasional overtime may be required.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the company's final decision.
📌 Applicant Insights
🔍 Company Context
Industry: KidStrong operates in the wellness and fitness services industry, focusing on child development and empowerment.
Company Size: KidStrong has 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for impact and growth.
Founded: KidStrong was founded in 2015, making it a relatively young company with a strong focus on growth and innovation.
Company Description:
- KidStrong is a science-based kids training program that builds strong, confident, and high-character kids through certified coaches.
- The company offers a unique, engaging, and effective approach to child development, focusing on physical, mental, and emotional growth.
- KidStrong is committed to empowering children and making a positive impact on their lives.
Company Specialties:
- Child development and empowerment
- Certified coaching and training programs
- Franchise opportunities
Company Website: kidstrong.com
ASSUMPTION: KidStrong's mission and values are centered around empowering children, which should be reflected in the company culture and the Director of Growth Marketing's priorities.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the CEO or another executive. It carries significant responsibility and influence over the company's growth strategies.
Reporting Structure: The Director of Growth Marketing will likely report to the CEO or another executive and oversee marketing managers, specialists, and coordinators.
Work Arrangement: This is an on-site role, with the primary office located in Frisco, Texas. Occasional remote work may be possible, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- As KidStrong continues to grow, there may be opportunities for the Director of Growth Marketing to expand their team or take on additional responsibilities.
- This role offers the chance to make a significant impact on the company's growth and success, potentially leading to career advancement within the organization.
ASSUMPTION: The specific growth opportunities available will depend on the company's future expansion plans and the Director of Growth Marketing's performance.
🌍 Location & Work Environment
Office Type: KidStrong's office is a professional, collaborative workspace designed to support the company's mission and values.
Office Location(s): The primary office is located in Frisco, Texas, with additional locations throughout the United States as the company continues to expand.
Geographic Context:
- Frisco, Texas, is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living options.
- The area is known for its strong job market, diverse economy, and high quality of life.
- Frisco is home to a growing number of businesses and families, providing ample opportunities for networking and professional growth.
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with occasional overtime required to manage campaigns and meet deadlines.
ASSUMPTION: The work environment at KidStrong is likely to be fast-paced, collaborative, and focused on driving growth and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CEO or another executive to discuss the role, responsibilities, and growth opportunities
- Case study or presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with key stakeholders to address any remaining questions and make a hiring decision
Key Assessment Areas:
- Strategic thinking and planning
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Cultural fit and alignment with KidStrong's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in growth marketing, digital marketing, and cross-functional leadership.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively with various teams.
- Research KidStrong's mission, values, and programs to demonstrate your understanding of and enthusiasm for the company's work.
ATS Keywords: Growth strategy, paid media, agency management, digital marketing, data-driven decision making, cross-functional collaboration, customer acquisition, brand awareness, CAC, KPIs, SLAs, franchise marketing, child development, empowerment
ASSUMPTION: KidStrong's interview process is likely to be thorough and comprehensive, focusing on finding the best fit for the company's culture and growth goals.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Paid media platforms (e.g., Google Ads, Meta Ads, TikTok Ads)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the Director of Growth Marketing's preferences and expertise.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: KidStrong is committed to empowering children and helping them reach their full potential.
- Excellence: The company strives for excellence in all aspects of its programs and operations.
- Integrity: KidStrong values honesty, transparency, and ethical decision-making.
- Collaboration: The company fosters a collaborative work environment that encourages teamwork and open communication.
Work Style:
- Data-driven: KidStrong relies on data and analytics to inform decision-making and drive growth.
- Adaptable: The company is open to new ideas and approaches, and encourages employees to be flexible and adaptable.
- Results-oriented: KidStrong values employees who are focused on achieving results and driving meaningful impact.
Self-Assessment Questions:
- How do you align with KidStrong's mission to empower children and help them build strong, confident, and high-character lives?
- How do you approach data-driven decision-making, and can you provide an example of a time when you used data to drive growth or improve performance?
- Describe your preferred work style, and how it fits with KidStrong's collaborative, adaptable, and results-oriented culture.
ASSUMPTION: KidStrong's culture is likely to be fast-paced, collaborative, and focused on driving growth and innovation while staying true to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing the need for growth with the company's commitment to quality and excellence
- Adapting to the unique challenges and opportunities of the franchise model
- Managing external agencies and vendors to ensure alignment with performance goals and creative direction
ASSUMPTION: The specific challenges faced by the Director of Growth Marketing will depend on the company's growth trajectory, market conditions, and the candidate's leadership style.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on growth strategy and customer acquisition, rather than brand management or product marketing.
- Compared to similar roles in other industries, the Director of Growth Marketing at KidStrong will have a unique focus on child development and empowerment, which may require additional sensitivity and cultural awareness.
- Career paths for this role may include advancement to Vice President of Marketing, Chief Marketing Officer, or other executive leadership positions within the company or the broader industry.
ASSUMPTION: The specific comparisons and career paths available will depend on the company's growth trajectory, market conditions, and the candidate's performance and leadership skills.
📝 Sample Projects
- Developing and executing a comprehensive growth marketing strategy to drive customer acquisition and brand awareness for a new KidStrong franchise location
- Optimizing paid media campaigns across multiple platforms to improve CAC and maximize ROI
- Collaborating with cross-functional teams to launch a new KidStrong program or service, including market research, competitive analysis, and go-to-market strategy
ASSUMPTION: The specific projects undertaken by the Director of Growth Marketing will depend on the company's growth goals, market conditions, and the candidate's expertise and leadership style.
❓ Key Questions to Ask During Interview
- How does KidStrong plan to support the growth and expansion of its franchise network in the next 1-3 years, and how will this role contribute to that growth?
- Can you describe the company's approach to cross-functional collaboration, and how this role will work with other departments to achieve shared goals?
- How does KidStrong measure the success of its growth marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
- What are the most significant challenges facing KidStrong's growth in the near term, and how can this role help address those challenges?
- How does KidStrong support the professional development and growth of its employees, and what opportunities exist for the Director of Growth Marketing to expand their skills and responsibilities over time?
ASSUMPTION: The specific questions asked during the interview will depend on the candidate's interests, priorities, and the company's growth goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in growth marketing, digital marketing, and cross-functional leadership.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively with various teams.
- Research KidStrong's mission, values, and programs to demonstrate your understanding of and enthusiasm for the company's work.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
