Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Mastercard

🔹 Location: San José, Costa Rica

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing tailored growth marketing engagements based on customer demographics and behavior
• Managing multi-channel media platforms for visibility and lead generation
• Driving CRM and analytics for growth and data-driven decision-making
• Optimizing market insights and user experience for improved conversion rates

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven marketing strategies.

📋 Key Responsibilities

✅ Lead personalized engagement strategies to captivate new audiences

✅ Manage multi-channel media platforms for visibility and lead generation

✅ Drive CRM and analytics for growth, focusing on increased spending and customer reactivation

✅ Optimize market insights and user experience to improve conversion rates

✅ Champion collaborative innovation and provide on-the-job training, coaching, and mentorship

✅ Manage client accounts and lead digital marketing solutions

✅ Plan and execute marketing strategies and campaigns across key marketing channels

✅ Effectively manage internal and external stakeholders

✅ Communicate complex insights into compelling narratives that resonate with audiences

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management.

🎯 Required Qualifications

Education: Undergraduate degree

Experience: Proven experience in growth or performance marketing management

Required Skills:

• Market savvy and understanding of emerging trends
• Problem-solving and user-centric mentality
• Strong capability in data analysis
• Excellent communication and presentation skills
• Ability to manage client accounts and lead digital marketing solutions
• Ability to plan and execute marketing strategies and campaigns
• Ability to manage internal and external stakeholders effectively

Preferred Skills:

• Prior experience in media, customer journey design, marketing automation, UX/UI optimization
• Certification in relevant marketing fields

ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on data-driven strategies and stakeholder management.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (Estimated, based on industry standards for the role and location)

Benefits:

• Health insurance
• Retirement savings plan
• Employee stock purchase plan
• Paid time off
• Employee discounts

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services & IT Services

Company Size: 10,001+ employees (Enterprise)

Founded: 1966

Company Description:

• Mastercard powers economies and empowers people in 200+ countries and territories worldwide
• Supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
• Combines technology, innovation, partnerships, and networks to deliver unique products and services

Company Specialties:

• Global digital payments/commerce
• Technology
• Innovative mobile payment solutions
• Processing

Company Website: www.mastercard.com

ASSUMPTION: Mastercard is a well-established global company with a strong focus on innovation and technology in the financial services industry.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports to the Head of Marketing or similar role

Work Arrangement: On-site, with potential for hybrid or remote work in the future

Growth Opportunities:

• Potential to move into senior marketing roles or management positions
• Opportunities to work on global projects and gain international experience
• Chance to develop expertise in emerging marketing technologies and trends

ASSUMPTION: This role offers opportunities for career growth and development within the marketing function.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): San José, Costa Rica

Geographic Context:

• San José is the capital and largest city of Costa Rica
• Known for its vibrant culture, natural beauty, and eco-tourism
• Offers a high quality of life with affordable cost of living

Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM (with flexibility for remote work)

ASSUMPTION: The work environment is dynamic and multicultural, with a focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with hiring manager and team members
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Communication and presentation skills
• Stakeholder management

Application Tips:

• Highlight relevant marketing experience and achievements
• Demonstrate strong data analysis skills and examples of data-driven marketing strategies
• Showcase ability to manage client accounts and lead digital marketing solutions
• Prepare questions about the company's marketing strategy and growth plans

ATS Keywords: Growth marketing, data analysis, client management, project execution, collaboration, communication, innovation, user experience, marketing automation, digital marketing, performance marketing, customer engagement, market insights, mentorship, problem-solving, creative solutions

ASSUMPTION: The application process is competitive, with a focus on marketing strategy, data analysis, and stakeholder management skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry, with a focus on data analysis and automation.

👔 Cultural Fit Considerations

Company Values:

• Doing what's right
• Stable and adaptable
• Partner-oriented
• Innovative and imaginative

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a dynamic, multicultural environment?
• Are you comfortable managing multiple stakeholders and balancing competing priorities?
• Do you have strong data analysis skills and the ability to translate data into actionable insights?

ASSUMPTION: Mastercard values a diverse and inclusive work environment, with a focus on collaboration, innovation, and data-driven decision-making.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with emerging marketing technologies and trends
• Balancing traditional marketing endeavors with innovative, data-driven strategies
• Working in a matrix organization structure

ASSUMPTION: These challenges require strong stakeholder management, adaptability, and a focus on continuous learning and innovation.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data analysis and data-driven decision-making
• Mastercard's global presence offers opportunities for international collaboration and exposure to diverse markets
• Career progression may involve moving into senior marketing roles or management positions within the company

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing function, with a focus on data-driven strategies and global collaboration.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase customer engagement and reactivation
• Analyzing customer data to identify trends and opportunities for growth and optimization
• Collaborating with cross-functional teams to improve the user experience and conversion rates for digital channels

ASSUMPTION: These sample projects demonstrate the role's focus on data-driven marketing strategies, stakeholder management, and user experience optimization.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing strategy and growth plans?
• What are the most significant challenges facing the marketing team, and how can this role address them?
• How does Mastercard support the professional development and growth of its marketing employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These questions demonstrate a strong interest in the role's responsibilities, the company's marketing strategy, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare for interview questions about marketing strategy, data analysis, and stakeholder management
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.